Victoria Smirnova

Experience

• 

  Henkel

  Nov 2013 - Dec 2015

  Associate Product Marketing Manager

  • Successfully launched a product category.• Led a cross-functional team to localise production, optimising costs significantly for best-selling products.

• 

  Beiersdorf

  Jan 2016 - Mar 2018

  Product Marketing Manager

  • Developed and executed growth strategy, achieving 30% sales uplift.• Launched 20+ products based on comprehensive consumer research and market analysis.• Led media planning and pioneered numerous digital marketing projects for the brand.

• 

  Henkel

  Mar 2018 - Apr 2019

  Product Marketing Manager

  • Executed a growth strategy, driving a 20% sales uplift through partnerships with e-commerce retailers.• Led a product quality research project with key B2B clients, driving product improvements. • Successfully launched and upgraded 10+ products.

• 

  Google

  Apr 2019 - Jan 2020

  Project Manager (Assistant & Search)

  • Pioneered a product quality monitoring project tailored to the local market, ensuring continuous quality assessment and aiding strategic prioritisation for improvements.• Created a thorough quality improvement plan for Search and Assistant based on extensive research.• Developed Google Assistant expansion strategy, including partnerships within the IoT ecosystem.• Introduced a new product communication approach, grounded in user insights.

• 

  Yandex

  Mar 2020 - Feb 2021

  Product Manager (FoodTech)

  [Yandex, also known as the "Russian Google," operates a leading search engine and a vast product ecosystem]• Managed key features of the app with over 5 million MAU. • Pioneered a large-scale UX research initiative, identifying issues across various customer journeys.• Created a data-driven UX improvement strategy, refining end-to-end UX.• Executed a series of experiments to enhance the app, driving CR growth.

• 

  MegaFon

  Feb 2021 - Mar 2022

  Product Manager

  [Megafon is the second-largest telecom operator in Russia]• Managed key features of the app with over 10 million MAU. • Developed a UX improvement strategy through extensive UX research and data analysis.• Rolled out an in-app survey tool, enabling tracking and improvement of NPS and product quality.• Improved finance management feature to achieve 100% accuracy in financial information.• Introduced a new anti-spam solution to protect users against spam calls.

• 

  Yandex Practicum

  Apr 2022 - Mar 2023

  Web Development Student

  [Practicum is a leading educational platform offering advanced IT career programs]• Acquired proficiency in cutting-edge technologies, development processes and best practices.• Developed projects with continuous mentorship and curator reviews.• Technology stack: HTML, CSS, JS, React, Express, MongoDB, Git.

• 

  AiBUY.io

  Mar 2023 - now

  [AiBUY is a shoppable media startup on a mission to make all media seamlessly shoppable]• Defined product vision and strategy, aligning with key stakeholders to achieve business goals. • Led the development of two core features from conception to launch.• Led a major UX/UI overhaul informed by UX research, improving product usability and conversion.• Facilitated the launch of a new business unit through research and a solid business case. • Managed a product team of 20+, contributing to hiring and performance evaluations. Show less

  • Product Lead

    Aug 2023 - now

  • Product & Strategy Consultant

    Mar 2023 - Aug 2023