Massimo Serra

Experience

• 

  Red Bull

  Mar 2014 - Mar 2017

  Student Brand Manager

  • Assist local targeted point of sales to ensure perfect distribution, visibility and identify distribution opportunities opening new local accounts• Build a campus plan that ensures strong impact on the total student audience, engaging new users and diverse groups, organizing guerriglia marketing activities, products seeding activities and third events support • Manage sport/culture/field events all around Italy (GP Monza, Milan Design Week and many others Red Bull events) and work on relations with stakeholders (organizations, company partners and athletes)• Consumer and market research: know the positioning of the company and competitors, the consumer habits with the aim of making targeted strategies. Show less

• 

  Foodora

  Mar 2017 - Mar 2018

  Junior Marketing Manager

  • Development, deployment and monitoring of marketing campaigns such as co-marketing activities, leafleting, events and partner promotion• Coordination of marketing campaigns with sales activities through consumer analysis • Management of the local marketing budget • Recruitment and staff management of a team of about 20 promoters and hostesses• Development of a re-branding campaign in the whole city

• 

  Everli

  Apr 2018 - May 2021

  - Managing the operational budget for the Piedmont area, responsible for costs, efficiency, and business growth.- Monitoring and optimizing operational KPIs, improving delivery time, incident rate, and fleet quality by +20%.- Automating operational processes to enhance scalability and efficiency.- Responsible for local marketing campaigns and business development. - Launching and turning around multiple cities (Turin, Genoa, Savona, Vercelli, and Biella).- Managing local supply chain growth and improving urban logistics.- Recruiting, training, and managing a fleet of over 200 drivers.

  • Area Manager Piemonte

    Jul 2020 - May 2021

  • City Manager

    Apr 2018 - Jul 2020
• 

  Just Eat Takeaway.com

  May 2021 - now

  City Operations Manager

  - Managing a team of 7 Operations Coordinators and hundreds riders across Turin, Florence, and Livorno.- Optimizing operations with a focus on efficiency, delivery time, and order cancellations, improving operational KPIs by +30% yoy.- Launching logistics services in Turin and Livorno, scaling from 0 to tens of thousands of orders per month.- Managing strategic national projects, with high spending budgets - Negotiating with local trade unions to optimize contract conditions and operations. Show less