Karl Zoghbi

Experience

• 

  Pierre Zoghbi accounting and auditing firm

  Jun 2014 - Jun 2015

  Business Accountant / Junior Auditor

  • Prepare forms and manuals for accounting and bookeeping• Prepare trial balance, financial statements (balance sheet, income and cash-flow statements)• Inspect financial statements to catch errors, misstatements and fraud

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  BLOM BANK s.a.l.

  Jul 2015 - Jul 2021

  In this role, I focus on extracting and analyzing data, developing and transforming policies and procedures to improve employee performance, user adoption and business processes.• Led a project team of 5 to design and implement an automated tailor-made corporate platform for local and cross-border transfers which resulted in optimizing the process and reducing operational time from 1 minute to 5 seconds per transfer.• Handled a high-level project to centralize branch operations; I have designed, and implemented digital alternatives, automated end-to-end processes and workflows and re-engineered human interventions leading to a decrease in branch workload and increase process efficiency.• Architected and implemented a digital alternative module that maximized user efficiency and decreased operational costs by 96% for local payments.• Took part in HSBC Lebanon acquisition where I managed to migrate the acquired bank’s data and ensure a successful transition.• Set a detailed plan to gradually restructure the branches towards self-service and advisory channels (including branch layout, functionalities, staffing….). Show less As an AML compliance analyst, I was responsible to ensure BLOM Bank’s operations and procedures meet the central bank and industry compliance standards and regulations.• Awarded employee of the month for analyzing, identifying and reporting a complex money-laundering scheme.•Monitored banking transactions and high-risk accounts through ACL generated reports.•Communicated gaps to branches in case of non-compliance.•Analyzed operations and performed real-time screening with respect to international sanctions.•Followed-up on customer due diligence. Show less

  • Senior Data Intelligence and Business Transformation Analyst

    May 2017 - Jul 2021

  • AML / CFT Compliance Analyst

    Jul 2015 - Apr 2017
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  KPMG

  Jun 2021 - Sept 2022

  Senior Consultant

  Worked as a Senior Data Analytics Consultant;-Developed corporate and digital strategies and planned the activation/transformation of data in collaboration with related stakeholders while leading personalization and A/B testing to optimize conversion rates and user experience.-Handled the role of Support Lead in Data & Digital strategy project for one of the leading governmental companies in UAE to accelerate their data transformation and asset reporting through BI dashboards.-Built Data Governance Frameworks, creating the strategy for data collection, data layering and visualization.-Managed resources on projects to ensure best practices, quality, challenges, and skills are well addressed and projects are delivered within deadlines.-Allocated multidisciplinary resources (functional and non-functional) and been accountable for the success of project deliverables and service quality.-Developed commercial strategies, digital roadmaps and data structures; implemented custom data layers, and advanced digital analytics solutions which allowed our clients and partners to take absolute control and realize the power of their data while creating a true vision and direction for their organization.-Managed planning & scheduling, resource & budget management, quality of project deliverables, technical issue resolution and training requirements for project team members. Show less

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  Talabat

  Sept 2022 - now

  • Designed, improved, and maintained ongoing performance metrics, reports and dashboards to drive key business decisions.• Identified, developed and optimized growth channels to drive revenues.• Performed deep dive analyses of business problems and formulated conclusions and recommendations to senior management.• Analyzed data and users’ feedback to decision making future strategies. • Experimented new ideas and investigated results for better potentiality of growth and achieve targets through different channels.• Provided inputs & expertise to drive efficiency of different business activities.• Leveraged existing tools to improve back-end data sources for increased accuracy and simplicity.• Simplified and automated reporting and other data-driven activities; built solutions to have maximum scale and self-service ability by stakeholders.• Owned projects that helped improve the business, on the commercial and operational side. Acted as the POC to local market and drove regional projects, coordinating across various stakeholders and being accountable for delivery.• Analyzed processes end-to-end and created diagnostics, shaping solutions that target inefficiencies identified. Show less

  • Senior Manager Performance

    Jul 2024 - now

  • Performance Manager

    Sept 2022 - Jun 2024