Neeta Sharma

Experience

• 

  GE Capital

  Jun 2005 - Mar 2017

  Assistant Manager

  * Managing team of tele collection team for for late buckets of cards and achieve the align targets.* Making dialer strategies to reach out maximum card holders from the non contactable customer base to get more collections* Using different collections techniques like settlement, restructuring options providing to the the target customers to reduce the delinquency of the portfolio

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  SBI Card

  Apr 2017 - Aug 2022

  Sr.Manager Loyalty Product Management

  * Managing partner loyalty related to multiple rewards system setups of our cobrabd partners relationship. partner processes and managing sales projects by driving new product launch, ensuring technical and operational readiness .* Strategzing various rewards campaign to increase customer engagement and increase spends of the portfolios on credit cards.* Mapping of all sourcing locations for new acquisitions * Managing multiple audits for all the rewards loyalty processes for all the partners * Ensuring team members are validating / recon all the processes of the partner to ensure syncing data at both end* Team is responsible for analysing and monitor all the complaints and ensure providing quick resolution within the aligned TAT Show less

• 

  SBI Card

  Oct 2022 - now

  Assistant Vice President

  AVP- Product and Relationship Manager1. Responsible for new product introduction and end to end lifecycle management. Currently managing partner like Reliance Bpcl,Air India etc2. Work on enhancing the value proposition of the assigned product line3. Work very closely with various business units and technology team, to ensure products are designed to deliver the business and customer needs.4. Build a deep understanding of customer needs from research , data and competitive analysis, purchase funnels and insights from other business departments.5. Partner with key stakeholders for e.g Sales for defining sourcing strategy for the product. 6. Decide upon product positioning, Branding and Communication Strategy.7. Ensure regular audit of key processes 8. Be the FPR for all queries & complaints with regards to the products managed by me.9. Ensure accurate & transparent customer communications in all collaterals.10. Proper tracking of product portfolio basis spend category, vintage & spend behavior Show less