
Mario Monjane
COMMERCIAL PLANNING COORDINATOR

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About me
RTC & eCommerce Manager at The HEINEKEN Company
Education

Universidade Eduardo Mondlane
2003 - 2008LICENCIATURA TRADUCAO E INTERPRETACAO PORTUGUES/INGLES 17
Escola Secundaria Josina Machel
1995 - 2001Pre-Universitario Letras
Instituto Superior de Gestão, Administração e Educação
2021 - 2022Postgraduate Degree Gestao de Projectos 16IGP Introdução à Gestão de ProjectosITGP Instrumentos e Técnicas de Gestão de ProjectosEVM Earned Value ManagementGEP Gestão de Equipas de ProjectosGRP Gestão de Risco de ProjectosMAGP Metodologias Ágeis de GPPP Procurement em ProjectosPEO Projectos e Estratégia Organizacional

Instituto Superior de Gestão, Administração e Educação
2021 - 2021Postgraduate Degree Business Administration and Management, General 16CNF Contabilidade para Não FinanceirosGEE Gestão e Estratégia da EmpresaPM Plano de MarketingC.A.F.E. Contabilidade e Análise Financeira da EmpresaCGA Controlo de Gestão e AuditoriaTSI Tecnologias e Sistemas de Informação
Experience

Maersk Line
Jan 2007 - Apr 2009COMMERCIAL PLANNING COORDINATORSales Performance & IntelligenceEstablish Sales KPI breakdownConduct Sales channel reviews - Assign customer to right channel and personPrepare sales efficiency overview and review and analyze performanceCoordinate budget processWeekly/monthly performance reportsCoordinate mkt identification processPerform competitor analysis and Market intelligenceTake ownership of the Reefer, Online, and KCM channelsSales Systems & Process Act as local Sales Business Process Owner and arrange training in Sales systemsPush drive to achieve high data quality in base Sales systemsCoordinate Sales Competency Program developmentReview and address repetitive sources causing service failureCoordinate with other functionsCustomer Communication & Campaign Mgmt Handle Customer Communication, PR, customer events, surveys, etc.Assist Sales with presentation, promotion material etc.Do campaign coordination Price Coordination, uptake Management & Allocation ManagementMaintain tariff/surcharges in MARS; local haulage tariff, special deals etc.Coordinate cross trade/tender pricing (Direct Sales)Discuss and clarify strategy with Network and Product OwnersDo cross cluster price coordinationPerform yield optimizationSet commercial priorities for allocation and perform curtailmentUpdate local allocation tool regularly to reflect actual space guaranteed Show less

British American Tobacco
Apr 2009 - Apr 2013CORE RESPONSIBILITIES: - Identify data sources and information providers - Assess data and generate insights on market trends and dynamics - Manage information suppliers in terms of deadlines and quality - Monitor competitor’s strategic moves - Develop and maintain adequate market information systems - Assist Projects Manager in development of competitive business scenarios and price planning/ simulation - Recommend KPIs for brands, customer and consumer segments, regions and touch points - Manage budget for business information suppliers - Report to other Marketing Stakeholders___________________________________________________OTHER RESPONSIBILITIES: - SAP – Vendor Master Data management and general administration Purchase Order creation - Records Management – Act as Records Management Coordinator for the Marketing Department___________________________________________________External environment : - Develop close working relationship with market information suppliers to ensure that the reports/ information are provided in accordance to agreed quality, cost and timescales Market size - Market-share - Geographic dispersion___________________________________________________Internal environment: - Provide valuable market insights to Brand and Trade areas for the development of strategic and operational plans. - Share all relevant market information through its integration into the management information systems, with the support of IT team Show less PRINCIPAL ACCOUNTABILITIES* Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand portfolio, volume , merchandising and promotion.* Manage the implementation of account plans for merchandising and promotion in the outlets of account chains through the use of Part-timers in order to achieve account brand, volume and share objectives.* Recruit, train and motivate Part-timers/Merchandisers in order that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services. * Ensure that the territory distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market.* Implement national presence marketing and promotion programmes with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the territory by gaining the active support of the trade.* Sound management of merchandising and promotion in outlets to achieve brand awareness, volume and market share.* Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.* Manage financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.* Provide trade marketing information and reports on performance and accounts to ensure that the Area Manager and the key account handlers are fully informed at all times. Show less
INFORMATION SYSTEM EXECUTIVE
Apr 2009 - Apr 2013TRADE & MARKETING REPRESENTATIVE
Apr 2009 - Aug 2011

SABMiller
Apr 2013 - Feb 20171 MANAGE THE PLANNING PROCESS1.1 Develop and implement planning strategy1.2 Ensure planning integration1.3 Manage supply chain risks and opportunities1.4 Communicate scenarios1.5 Manage performance1.6 Manage quality and integrity of plans1.7 Support the development of the business budget_____________________________________________________________2 MANAGE STAKEHOLDERS2.1 Manage demand stakeholder relationships2.2 Manage supply stakeholder relationships_____________________________________________________________3 MANAGE HUMAN RESOURCES3.1 Develop employees3.2 Ensure a healthy industrial relations climate3.3 Manage and apply personnel processes3.4 Manage own performance3.5 Manage performance of direct reports3.6 Communicate effectively in the workplace Show less
National Planning Manager
Feb 2015 - Feb 2017Senior Demand Planner
Apr 2013 - Feb 2015

The HEINEKEN Company
Feb 2017 - nowRTC:1. Develop and implement effective and efficient distribution structures and systems2. Manage the transition to the new RTM models3. Identify, engage and assess distribution partners 4. Establish a model that can be controlled and evaluated, as well as deliver incremental profit/volume to Heineken and Distributors5. Execute skills development programs across the sales teams (own and distributor);6. Support the Sales Director through providing actionable recommendations for RTM driven volume growth initiatives;eCommerce:1. Ultimately responsible for digital key projects, the acceleration of roll-outs, driving the digital and eCommerce agenda2. Setting up the ecommerce organization, including recruitment, onboarding, process design, and resource allocation3. Heading a multi-disciplinary team consisting of IT experts, data-analysts, deployment leads, and ecommerce specialists Show less JOB PURPOSE:To ensure information rigour, governance and controls are in place and provide commercial challenge and support to aid decision making. To evaluate all key commercial decisions and make recommendations on proposed action.Co-ordination of all key sales and forecasting assumptions and providing consolidated view of sector performance. Support the Sales / Trading Directors and their teams to deliver the Commercial and Financial targets at customer level to achieve Top Line Growth.SALES INFORMATION - Enable the Sales cycle planning and reviews, and own the inputs for the Sales Function within cross-functional forums- Ensure that the relevant roadmaps for sale systems, data collection and leveraging, sales projects, and sales force efficiency improvement are put in place and followed through - Manage the implementation, expansion, and usage of all data warehouses (e.g., Excel, Trade Census, CRM, Sales Contracts, Retail Audit), and develop them according to business requirementsSALES SYSTEMS - Implement and leverage the global SFA solution in order to enable the translation of Channel strategy imperatives into executable KPI, as basis for the sales performance & rewarding cycle - Act as the Systems Administrator (CRM, SFA, ERP, DMS, B2B, etc.) for the OpCo, ensuring proper configuration, relevant contents, and effective support, aligned to regional and local guidelinesDEMAND PLANNING & FORECASTING - Perform the Role of Demand Planning Lead for the OpCo, complying with S&OP rules and roadmap in close collaboration with the Planning team, in order to achieve the agreed KPI resultsDIGITAL & eCOMMERCEAct as Digital & eCommerce lead, delivering to the digital transformation ambitions and driving the success of active initiativesPEOPLE DEVELOPMENT - Provide content and training to the sales team on core systems, processes, projects and business developments - Build and develop the Sales Information and Digital & eCommerce teams Show less
Route to Consumer Accelerator - AME Region
Feb 2024 - nowRTC & eCommerce Manager
Mar 2021 - May 2024Sales Information Manager
Feb 2017 - Mar 2021
Licenses & Certifications
- View certificate

EdX Verified Certificate for Supply Chain Design
EdX 
Basics of Manufacturing and Operations Management
SAPICS
Languages
- enEnglish
- poPortuguese
- frFrench
- spSpanish
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