Marlo Vernon Denham

Experience

• 

  VictorOps, Inc.

  Jun 2017 - May 2019

  Marketing Intern

  - Wrote blogs including a series called "On-Call Horror Stories" that was shared by SRE Weekly and other DevOps publications. Managed social media accounts, assembled Facebook and Twitter ads, and drove engagement through humorous posts.- Prepared swag and display materials for events and attended trade shows such as AWS Summit New York.

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  Splunk

  Jun 2018 - May 2019

  Marketing Intern

  Excitedly transitioned to being a "Splunker" after VictorOps was acquired by Splunk and continued to support the VictorOps/Splunk marketing team in Boulder, CO.

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  StackHawk, Inc.

  Aug 2019 - Nov 2019

  Social Media Marketing Intern

  - Created and managed the StackHawk Twitter account and implemented social listening techniques to gain market insights.- Helped define StackHawk's perceived brand personality and tone through workshops with the executives.

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  Techstars

  Oct 2019 - May 2020

  Marketing Intern

  - Wrote podcast blogs about featured guests on the "Give First" podcast. - Supported the content team by sourcing website assets, managing YouTube videos, and doing research on PR strategies to increase the effectiveness of marketing efforts.

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  Carepenguin

  Nov 2019 - Aug 2023

  Product Marketing Manager

  - As the marketing lead for a start-up, I created a successful pitch deck, securing $200,000 from multiple VCs and angel investors.- Built a comprehensive go-to-market strategy, including an exclusive beta program of 30 users, local press stories, conference and expo attendance, and a partnership with Best Buy.Secured press coverage in prominent media outlets, including Denver7's "In Good Company," The Denver Post, and BuiltIn Colorado.- Developed and managed the CarePenguin website, wrote over 50 blogs, and contracted a graphic designer for website graphics.- Conducted various marketing experiments, including Facebook ads, Google Ads, email campaigns, word-of-mouth campaigns, SEO strategies, and personal selling initiatives.- Aligned engineers, PR representatives, and graphic designers to ensure all launch assets, including the mobile app, App Store, website, marketing graphics, press releases, and local news stories, were ready and tested.- Interviewed over 150 prospective customers and industry experts, leveraging insights for product and brand positioning.- Achieved a 94% customer retention rate through personalized management and tech support, and gathered customer feedback to inform new feature development, including Activity Zones and Caregiver Invitation features. Show less

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  Telnyx

  Mar 2023 - Oct 2024

  Product Marketing Manager

  - Lead marketing strategy for conversational AI products, growing revenue by 61% YoY.- Develop and present comprehensive product and marketing metrics, including MQLs, SQLs, top of funnel metrics to CEO, COO, and Product, Marketing, and Sales leaders.- Create compelling content, including webinars, demo videos, customer stories, blog posts, and social posts, to drive engagement and product awareness.- Collaborated closely with the Product team to strategize GTM initiatives for new product or feature releases, including HD Voice codecs, Noise Suppression, and Speech-to-text. Collaborate with Product team and Solutions Engineers to develop intuitive and helpful developer documentation guides.- Prepare various sales enablement materials, such as one-pagers, video screen animations, social media posts, and audience-specific messaging frameworks.- Partner with Demand Generation team, advising on paid search campaigns, providing guidance on keywords, audience targeting, and ABM campaign briefs for customer avatar.- Wrote effective sales enablement materials, including email cadences, one-pagers, customer-facing decks, battle cards, messaging frameworks, and general educational content for Voice products.- Select a target set of customers for account expansion, wrote and presented demos based on the value proposition of new features. Show less

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  Medallia

  Oct 2024 - now

  Product Marketing Manager