Catarina De Freitas Martins (PSPO, PSM)

Experience

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  Pestana Hotel Group

  Jun 2014 - Aug 2014

  Management Control Systems in Hotel and Tourism Management

  Event Management (including Price, space and supplier negotiation);Digital Marketing and Social Media (Facebook, Booking, Website);Customer Relationship Management (CRM);Complaints and consumer satisfaction;Usage of SAP, SAP SMR, and Micros.

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  Novabase

  Jun 2015 - Jul 2015

  Trainee in Credit Recovery- Financial Services - Sales and Marketing

  Strategic Research Study for Non-Performing Loans in EMEA: Potential Markets assessment for Credit Recovery Products (Europe & Middle East)- econometric study with Gretl.Determining the Major Players in Credit Recovery Services and the IT Market. Business Model for Major IT Firms, Accessing their Clients and Communication Strategies.

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  Return on Ideas

  Jan 2016 - Oct 2017

  Strategic Business Consultant

  Strategic Consultant Supporting companies in the resolution of challenges and moving to the digital. Industries: Energy, Food Retail, Banking, Fast Moving Consumer Goods. Part of the Projects: C-The Consumer Intelligence Lab, O: The Angola Observatory, Portuguese Barometer and Design and Creativity Trend Watch.Responsible for the website - usage of WordPress and Elementor.High Level of Knowledge in Excell and SPSS.

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  Novabase

  Oct 2017 - Apr 2021

  Research Analyst Manage Relationships with Research Providers (Gartner and Celent) - achieved six extremely important references for a product and the firm;Strategic Assessments (Potential Markets, Competition Analysis, Market Trends and Technology);Responsible for Marketing and Communication Plan as well as the production of Collaterals and Sales materialsDigital Marketing and Social Media Planning and StrategyDeveloped LinkedIn for sales Workshops and TrainingOutbound Marketing Show less

  • Marketer Team Lead

    Mar 2020 - Apr 2021

  • Strategic Marketeer and Presales Consultant

    Oct 2019 - Mar 2020

  • Product Marketer

    Oct 2017 - Sept 2019
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  SHIFT Management Consulting

  Apr 2021 - Jan 2024

  Head of Sales and Marketing

  Recent Projects: * Joint Venture Project - Joint venture between our company and another Microsoft partner for a specific market: branding, website, Linkedin, product and service placement, and strategy. * IAMCP Portugal Project - manage the Azure Open AI Events in partnership with Microsoft (an event with multiple Microsoft Portuguese Partners to discuss success stories, pitfalls, use cases, and business cases in Lisboa, Porto, Madeira and Braga), manage the loyalty program between the partners and the association - creating value for the partnership.Responsibilities: * Business Plan development and Go-to-Market* Product launch* Materials: Case Studies, Success Stories, Articles, White Papers, and Webinars.* New website: Website improvement based on SEO techniques and revamp with new company image and templates. * Event Management (virtual and physical) - Partner events (BTF, MPPC, Illuminate), Recruitment Events, Workshops (Microsoft App in a Day), and Internal Events (Team Buildings, Discovery Sessions, Sharing Sessions, amongst others).* Microsoft Partnership Management - Currently Microsoft Gold Partner company with products and services available in the Marketplace.* Client Proposals (RFP)* Marketing and Communication Plan.* Campaigns: Email Marketing, Google Ad words, and LinkedIn Campaigns.* Social: Implementing a Thought Leadership Strategy for LinkedIn.* Recruitment for specific rolesTools: Yoast, Mailchimp, Figma, Canva WordPress, LeadForensics, Microsoft Teams, Sharepoint, OneDrive, Stream, Google Analytics, Google MyBusiness. Show less

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  Celfocus

  Jan 2024 - now

  Product Owner

  Delivery | Agile MethodologyDefine product requirements, coordinating activities like:o Define the differentiating factor that allows maximizing the chances of success of a new solution.o Facilitate the negotiation of requirements amongst multiple stakeholders.o Conduct workshops to discuss requirements and solution details. Guarantee alignment amongst stakeholders.o Facilitate design sessions with the other teams to define the solution.o Specify the functional analysis in the high-Level Design document.Define solution positioning and go-to-market strategy:o Analyze and estimate market potential.o Define the characterization of the main competitors for the final product and the best practices from these competitors.o Present the most viable customers/sectors to integrate the solution, and which offers would make more sense to apply (B2C, B2B or others)o Show the most interesting application contexts depending on the success factors (for example, in the field of local commerce or at the national level or municipalities vs companies)o Provide the potential offers adjacent to the solution (marketing campaigns, advertising, perks and so on).o Define the pricing to apply / business model.Help Business stakeholders envision the future and how their work may change to support that future.Design E2E solution flow and guarantee it captures all the scope.Backlog Management and Prioritization and Value OptimizationTools: Jira Show less