Veronika Beck

Experience

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  Unilever

  Sept 2006 - May 2007

  Supply and Demand Planner

  Ensuring supply and forecasting demand for Marmite, Flora and Peperami.

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  Nestlé UK

  Jun 2007 - Jul 2012

  Managing the UK’s biggest cat food brand FELIX. • Responsible for developing and implementing the annual brand plan as well as the 3 year outlook• Manage the brand’s budget effectively, ensure best fit with strategy• Lead and develop 2 assistant brand managers End-to-end project management of European wide projects on the Gourmet brand (Innovation launches, packaging projects, SAP code changes). Liaison between marketing (regional and local), R&D, agencies and Graphic Chain management. Stakeholder management across all hierarchy levels and different cultural backgrounds.

  • Senior Brand Manager FELIX

    Feb 2012 - Jul 2012

  • Brand Manager FELIX

    Jan 2009 - Jul 2012

  • European E2E Project Manager Gourmet

    Jun 2007 - Dec 2008
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  Nestlé Purina PetCare Europe, Middle East & North Africa

  Aug 2012 - Jan 2015

  European Senior Brand Manager FRISKIES Cat

  Strategy development including communication development and P&L responsibility for the FRISKIES Cat brand worth CHF500m. • Liaison and key contact point for 14 European markets• Launch of most successful sub-brand to date, now worth CHF45m• Strong project management experience in highly complex, multi-cultural environment

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  1 year career break

  Feb 2015 - Jan 2016

  World Traveller

  12 months trip around the world to fulfil a personal dream, with the aim to broaden my horizon and to push myself out of my comfort zone.

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  Nestlé Purina

  Feb 2016 - Feb 2021

  Leading Switzerland's most loved cat food brands, applying the full marketing mix. P&L ownership as well as development of annual brand strategy. Responsible for brand digital strategy and execution. Cross-functional project management experience with highly complex stakeholder management. Responsible for leading and defining the brand strategy, including I&R, communication and geographical project roll out for the newly launched global DentaLife dog snacks brand across the EMENA region. People management of 1 senior brand manager. Led the development of the long-term innovation pipeline for the cat and dog snacks portfolio for the EMENA region, as well as the portfolio strategy. Developed new concept brands now worth CHF35m through extensive qualitative and quantitative consumer research.End to end project management for high profile innovations with 15 European markets. Extensive senior stakeholder management experience.

  • Senior brand manager FELIX, ONE & VITAL BALANCE

    Jul 2018 - Feb 2021

  • European Senior Brand Manager Dog Snacks

    Sept 2016 - Jun 2018

  • European Innovation Manager Snacks

    Feb 2016 - Aug 2016
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  Nestlé

  Apr 2021 - now

  Global Mobility Specialist

  - Promoted from short term assignments to long term assignments after 9 months in role- Provide expert advice and guidance to HR and Line Managers on the appropriate application of Nestlé’s mobility policies by building effective internal relationships- Create expat and local package proposals for employees transferred to and from Switzerland- Explain package conditions to employees and act as a main point of contact during the transfer process, ensuring high levels of customer satisfaction- Take full responsibility for the flawless coordination of the transfer in a timely manner, in close collaboration with external providers & internal stakeholders- Manage expat life cycle events such as change of conditions, extensions, localizations, resignations, dismissals, retirements, etc.- Ensure processes are followed, policies are applied consistently, and all data is managed accurately and in a compliant way- Manage external global mobility services and develop close cooperation with internal stakeholders to enhance service quality, with docus on cost effectiveness and excellence in delivery- Tax equalization knowledge Show less