Elena Vergani

Experience

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  IFOM

  May 2009 - Sept 2009

  IFOM istituto FIRC di Oncologia Molecolare

  • Allestimento banca biologica di casi di tumore del colon retto e controlli• Acquisizione di competenze specifiche per l’estrazione del DNA da campioni biologici

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  Patheon

  Sept 2009 - Feb 2010

  Quality Compliance

  • Valutazione della compliance della documentazione relativa al processo produttivo dei farmaci (Batch Record Review), attività di archiviazione ed interfaccia con il QP aziendale per le problematiche legate ai lotti di prodotto • Affiancamento nelle attività di Auditing

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  Lofarma S.p.A.

  May 2012 - Dec 2014

  R&D Biologist

  • Studio di sviluppo di nuovi prodotti (Drug discovery nell’area allergologica)• Stesura di protocolli e report di validazione• Pianificazione delle attività e verifica puntuale degli obiettivi concordati all’interno del team

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  Ferring Pharmaceuticals

  Jan 2015 - Sept 2022

   Development and oversight of the marketing strategy to achieve marketing objectives, including brand planning and strategy development: Focus on Obstetric, Pediatric and Endocrinology Area Hard focus on planning, budgeting, training and setting of targets to ensure brand growth  Coordination of people and resources for the design, implementation and control of all activities related to product marketing Work on several projects in collaboration with Global and cross functional teams  Monitoring of forecasts and sales data  Direct management and coordination of the Sales Force (8 Reps + 2AM) and 1 Jr Product Manager. Coordination of the co-promotion of a partner company (Reps network) Show less Key Account Manager LombardiaMarket Access, Hospital Sales and Tenders, Regional Affairs.Develop relationships with key customers who may influence the prescriptions or use a particular product▪ Responsibility for regional tenders with particular focus on the hospital portfolio▪ Market access activities for new non-negotiated hospital products within reference centers with the preparation of center-specific documentation▪ Collaboration with Contract Research Organization companies on all drug access aspects and compliance (Ethics Committee)▪ Responsibility of the Top Customers of the Ferring hospital portfolio (planning, results monitoring and budget responsibility)▪ Mapping and definition of the purchase logic within the Top Customer Show less

  • Sr Product Manager

    Jul 2018 - Sept 2022

  • Digital Product Manager

    Jan 2017 - Jul 2018

  • Key Account Manager

    Jan 2015 - Jan 2017
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  Ferring Pharmaceuticals

  Jul 2023 - Apr 2025

  Marketing Manager- Gastroenterology Uro-oncology

  • Gastroenterology (IBD - Inflammatory Bowel Diseases): Led the development and execution of marketing strategies for Ferring key brand in the management of chronic intestinal diseases (Ulcerative Colitis, Crohn’s Disease), ensuring alignment with medical needs and market trends.• Uro-Oncology (Prostate Cancer): Reconstructed the product strategy and developed communication messages to expand market share, leveraging insights from market research to address unmet needs and effectively position the therapy among healthcare professionals and patients.• Developed and executed comprehensive marketing strategies across digital and non-digital channels to achieve brand and business objectives.• Collaborated with Global and cross-functional teams to design aligned marketing plans, ensuring consistent branding and messaging.• Managed budgets and oversaw the creation of targeted promotional materials to maximize audience engagement.• Conducted market research to identify trends and adapt strategies to drive sales growth.• Evaluated and integrated new marketing channels to enhance brand visibility and engagement.• Mentored junior team members, fostering professional development and sharing marketing best practices. Show less

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  Homnya

  Apr 2025 - now

  Head of Strategy and Project Management