Chris Lo

Experience

• 

  ROF Media

  Jun 2014 - Jul 2016

  Digital Coordinator, Publishing
• 

  ROF Media

  Jan 2017 - Oct 2017

  Designer, Digital Marketing
• 

  GroupM

  Oct 2017 - Nov 2018

  Ad-Ops Executive, Digital
• 

  PHD

  Dec 2018 - Jul 2021

  • Group Head

    Mar 2021 - Jul 2021

  • Senior Planner

    Nov 2019 - Feb 2021

  • Planner

    Dec 2018 - Oct 2019
• 

  IProspect

  Jul 2021 - Jan 2022

  Integrated Media Manager
• 

  Omnicom Media Group

  Jan 2022 - now

  - LEADERSHIP IN DIGITAL TRANSFORMATION: Led a team of 4 in the Banking and Finance industry, enhancing media planning, execution, and reporting by integrating AI and API technologies.- GROWTH ACCELERATION STRATEGY IN BANKING PRODUCTS: Orchestrated targeted growth campaigns for retail banking, wealth management, investment services, credit cards, personal loans, and SME products, achieving unprecedented paid media performance metrics.- STRATEGIC BUSINESS EXPANSION: Drove new business pitches and expanded client portfolios by fostering cross-functional team collaborations and identifying new business avenues.- REVENUE OPTIMIZATION STRATEGIES: Analyzed and refined revenue extraction methods to consistently achieve and surpass revenue goals.- ADVANCED NEGOTIATION SKILLS: Mastered negotiations with key stakeholders including affiliates and media vendors to secure advantageous terms and foster strong business relationships.- PARTNERSHIP DEVELOPMENT AND MANAGEMENT: Enhanced long-term business relations and co-created promotional showcases with industry giants like Meta to deepen market impact. Show less

  • Associate Digital Director

    Oct 2022 - now

  • Digital Strategy Manager

    Jan 2022 - Sept 2022
• 

  Lingnan Secondary School

  Jul 2023 - now

  Mentor