Betsy Lueg

Experience

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  Edward Jones

  Jun 1997 - May 1999

  Online Copywriter

  Designed and implemented features and functionality for firm websites. Wrote and maintained site content. Facilitated marketing and production support team meetings.

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  A.G. Edwards & Sons, Inc.

  Jun 1999 - May 2007

  Associate Vice President, Internet Project Manager, Website Manager

  Worked with IT team leaders and contact center manager to manage crisis issues and risks associated with presenting customer data online. Supervised 6-person team, including three senior product managers. Coached and mentored junior team members who grew into expanded roles. Managed the firm's public and client websites, guiding projects that supported lead generation activities and delivered functionality for clients.

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  Wachovia Securities

  Jun 2007 - Dec 2008

  First Vice President, Website Manager

  Managed the firm's public website and financial advisor webpages through the merger between Wachovia Securities and Wells Fargo Advisors. Led a team of web writers, designers, developers and product managers.

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  Wells Fargo Advisors

  Jan 2009 - Sept 2015

  First Vice President, E-Business Manager

  Worked with product owners, marketing, technology, and vendors to design and implement digital experiences to promote brand awareness, user engagement, and client acquisition. Directed operations and maintenance of five websites. Edited content, ensured compliance, and managed risk. Supervised 7-person team, conducted evaluations, and identified development opportunities.Managed the firm's public website, financial advisor webpages and various online landing pages and campaigns, while partnering with multiple business areas to produce digital content and deliver quality user experiences. Show less

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  Pacient, LLC

  Sept 2015 - Jun 2016

  Digital Managing Editor and Operations Director (Independent Contractor)

  Performed multiple roles as a health care start-up team member. Sourced freelance writers, managed assignments, evaluated and vetted content ideas, refined and edited article substance, fact-checked, copy edited, and published content. Worked with digital agency, oversaw execution of user interface, and set development priorities. Advised the founder on digital best practices and strategic considerations.

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  Selequity

  Dec 2016 - Apr 2022

  Digital Strategy and Communications Manager

  Lead digital product strategy for fintech platform, serving financial advisors, their accredited investor-clients and commercial real estate sponsors. Contribute to content development. Monitor and act on research and analytics to guide enhancements, user experience, requirements definition, and agile sprints.

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  Freelance

  Jan 2019 - now

  Digital Content Specialist / Digital Strategist

  Provide project management for interactive learning technologies for nursing and health sciences education. Coordinate the work of subject matter experts, vendors, copyeditors and proofreaders to deliver digital companion tools that accompany teaching texts.Consult on website strategy and redesign for higher education clients, including experience mapping, persona creation, and content development.

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  Washington University School of Medicine in St. Louis

  May 2022 - now

  Managing Editor/Editorial Professional