Ranjan Kashyap

Experience

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  Forcitcample Technologies

  Aug 2011 - Nov 2012

  Digital Marketing Executive
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  Netsmartz

  Mar 2014 - Jun 2015

  Paid Search Specialist
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  SprintRise

  Jul 2015 - Sept 2019

  PPC & Analytics Manager
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  DataActs

  Oct 2019 - now

  Lead Analytics Engineer

  Company Overview:DataActs is a leading Data Analytics, AI, and Machine Learning agency that transforms data into actionable insights to propel innovation and growth.My Role as Lead Analytics Engineer (Freelance):In my role as a Lead Analytics Engineer at DataActs, I specialize in implementing comprehensive analytics solutions across a variety of platforms and technologies. My key responsibilities include:Analytics Implementation: Expertly configure and manage analytics for clients' applications and websites using tools like GA4, GTM, Firebase Analytics, Mixpanel, PostHog, Heap, and Amplitude. My work ensures that clients have robust data capture mechanisms in place to track user interactions and behavior effectively.Customer Data Platform Integration: Implement Customer Data Platforms (CDPs) to collect diverse customer data, facilitating seamless integration with downstream tools and platforms.ETL Pipeline Development: Design and execute ETL pipelines using industry-leading tools like Stitch, Fivetran, and Keboola to transport data into cloud data warehouses such as Google BigQuery, Snowflake, and Amazon Redshift.Data Transformation and Visualization: Utilize SQL, dbt, and Dataform to transform data, ensuring it is analysis-ready. Develop insightful dashboards and visual reports in BI tools including PowerBI, Tableau, Looker, Looker Studio, Metabase, and Domo, which help clients visualize and understand their data to make informed product and marketing decisions.Tool Proficiency and Integration: Handle integration across analytics, visualization, and storage platforms, maintaining fluency in programming languages like JavaScript, Python, and SQL to support diverse project requirements.My role at DataActs involves not only technical implementation but also strategic guidance, helping businesses harness the power of their data to drive significant decision-making and market differentiation. Show less

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  Flow Research Collective

  Dec 2021 - Apr 2024

  Analytics Engineer

  Company Overview:The Flow Research Collective (FRC) is a premier training organization dedicated to enhancing productivity, motivation, and fulfillment using the latest in neuroscience. Founded by Steven Kotler, a ten-time bestselling author renowned for works such as The Art of Impossible and Stealing Fire, FRC excels at optimizing human performance.My Role in Data Team:At the Flow Research Collective, I played a pivotal role in the Data Team, focusing on the architecture and management of our data workflows. My key responsibilities included:Data Integration and Management: Developed and maintained ELT pipelines to funnel data from diverse sources including Google Ads, Facebook Ads, Stripe, Samcart, Xero, Airtable, and Google Sheets into our BigQuery data warehouse using tools like Fivetran and Keboola.Data Transformation: Leveraged dbt (data build tool) and Dataform to transform complex data sets into a structured format that powers insightful analytics.Data Visualization and Reporting: Created intuitive dashboards and dynamic visualizations in Metabase, ThoughtSpot, and Streamlit, enabling data-driven decision-making across marketing and sales teams.Analytics Optimization: Continuously refined our analytics infrastructure to enhance data accuracy and availability, ensuring stakeholders have reliable insights to drive strategic decisions.Through my efforts, I have significantly contributed to optimizing our analytics capabilities, providing crucial insights that support FRC's mission of enhancing human performance through neuroscience. Show less