Jasmin Salas

Experience

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  Samuel A. Ramirez & Co., Inc.

  Jun 2014 - Aug 2016

  Seasonal Administrative Assistant

  Analyzed competitors and investors using Microsoft OfficeOrganized and processed information for over 100 employees into a database for the Compliance DepartmentWorked on accounts payable for compliance Dept.Worked on reconciliations for compliance Dept.

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  Total Cable

  Jun 2015 - Sept 2015

  Programming Intern

  Assisted in the creation of a database of accounts for an international cable companyUsed Excel to analyze potential competitors, investors, and accounts for company-wide usage

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  UB Campus Dining & Shops

  Dec 2016 - Feb 2018

  Cashier Student Trainer
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  University at Buffalo Information Technology

  Feb 2018 - May 2020

  UBIT Consultant

  Provide workstation and some networking support to approximately 1,500 end-usersTroubleshoot end-user problemsInstall and maintain a wide variety of software and hardware on the desktopProvide one-on-one end-user training in the use of applications and operating systems as neededGenerate support documentation for installation and maintenance activities

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  L & L Consulting Services LLC

  May 2019 - Aug 2019

  Drafting and Expediting Associate

   Worked closely with the New York City Department of Buildings to inspect work sites Provided expediting services (e.g. completed applications for appropriate permits and affidavits to continue construction) Reviewed drawings for over a dozen buildings in NYC Facilitated communication between professional engineers and the NYC DOB for different properties in NYC

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  Joseki Technologies Incorporated

  Aug 2020 - now

  o Define and execute our annual marketing plan - including campaigns, events, calendar, and digital marketingo Coordinate brand recognition efforts; including social media, website, case studies, etc. o Lead event planning efforts, coordinating internally and with partners on marketing funds and programso Work with vendors to plan and execute employee eventso Analyze market trends inform marketing strategies and tacticso Collaborate with cross-functional teams to ensure brand consistency and cohesive campaignso Utilize analytics and metrics to measure the success of marketing campaigns and adjust strategies as needed Show less o Coordination: Trained individuals at the project management and senior management level in various aspects of email marketing and campaign management, including coordination, quality assurance, data analysis and development, and creative tasks.o QA: Create and execute end-to-end test plans for emails, landing pages, tracking into campaign management system. Aid senior management to ensure execution satisfies stakeholders. o Data Analysis and Development: Aid in development of custom integrations for data analysis in Tableau and content management systems. Show less o Coordination: Support marketing initiatives through process creation and execution; building email and opt-in/email capture programs, email file source & link tracking, target grouping, campaign-specific data activation and program performance. Aggregate creative details and collaborate with campaign owners to deliver the content under tight deadlines.o QA: Create and execute end-to-end test plans for emails, landing pages, tracking into campaign management system. Aid senior management to ensure execution satisfies stakeholders. o Data Analysis and Development: Create and execute A/B tests on an ongoing basis to improve email performance. Analyze click data of daily email deployment to report on UX. Review HTML code in Optimove platform. Work with APIs to gather market data.o Creative: Request and create Adobe Photoshop requests for new or changing images. Successfully worked closely with creative team to completely redesign the promotional emails to attract a larger customer base. Show less

  • Director of Marketing

    Jan 2023 - now

  • Senior Business Technology and Marketing Consultant

    Nov 2021 - now

  • Business Technology and Email Marketing Consultant

    Aug 2020 - Nov 2021
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  Ultimate Medical Academy

  Jul 2022 - Jan 2023

  Senior Marketing Automation Specialist

  o Build, support, and execute email/SMS marketing campaigns to support departmental stakeholder communication to leads, students, grads, and employerso Strategize, develop, and implement testing plans. Create and manage database segmentation for targeted audiences. Work with creative department on email design and copywriters on content.o Independently work cross-functionally to drive progress and identify and resolve issueso Identify and investigate complex data issues impacting campaigns and departmental datao Monitor ongoing campaign data entry pointso Take on larger scale and more complex departmental projects as organizational goals shifto Document ongoing and new automation initiatives, including testing initiativeso Knowledge of, and carefully follows all applicable federal and state compliance requirements and regulations including those prescribed by the Department of Education, accrediting agencies, CIE, and internal UMA policies and procedures. Show less