
Muhammad Waqas
Area Sales Manager

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About me
Founder | Brand Marketer | Digital Specialist | Creative Strategist
Education

ACCA
2009 - 2011Part Qualified Accounting
Heriot-Watt University
2012 - 2013Post Graduate Diploma Business Administration and Management, General
Anglia Ruskin University
2009 - 2011Bachelor's degree Accounting and FinanceSubjects studied: The Organisational Environment, Applied Financial Accounting, Business Planning and Decision-Making, Corporate and Business Law, Performance Management, Taxation, Financial Reporting, Audit and Assurance, Applied Financial Management, Corporate Reporting, Corporate Governance and Ethics, Business Analysis.

Institute of Business Administration
2019 - 2019Digital Marketing Diploma Digital B+
Edinburgh Business School, Heriot-Watt University
2012 - 2013Master of Business Administration (MBA) Business, Management, Marketing, and Related Support ServicesSubjects Studied: Project Management, Accounting, Economics, Finance, Marketing, Organisational Behaviour, Strategic Planning, Consumer Behaviour, Negotiation
Experience

ILLUSION STRATFORD LTD
Jan 2013 - Sept 2014Area Sales ManagerAs an Areas Sales manager of 4 retail outlets of Fashion luxury brand in London, was looking after and accountable on overall performance of the stores, ensuring they meet their targets, utilizing efficient man hours, have updated stock in all stores with proper pricing/tagging & following guidelines of visual merchandising. Details of scope:• Demand forecasting and analyzing fashion trends • Inventory Management• Setting and reviewing budgets and managing cost • Maximizing Sales and Profitability• Monitoring Sales Team Performance, analyzing sales data • Setting Sales Target• Developing and implementing product marketing strategies • Ensuring QA/QC• Representing the client's interest & Building Customer Relationship • Risk assessment• Managing/Training/Motivating sales team to drive revenue growth Show less

Cloud Innovators Solution
Oct 2014 - Nov 2016Assistant Manager MarketingAs an Assistant Manager Marketing in advertising agency have worked for multiple clients and have completed multiple projects for them which includes Digital Campaigns which involves idea generation, campaign designing, content strategy, social strategy, creatives and media buying. Have developed and managed Digital Video Commercials and on ground events.Below are the mentioned areas of exposure as follows: • Client Management• Researching and analyzing market trends• Planning campaigns and managing budgets• Public Relationship Management• Managing BTL activities• Designing/Executing Digital media strategies• Managing a team of marketing executives and sales• Designing /Executing Promotional campaigns Show less

Pak Suzuki Motor Company Limited
Dec 2016 - Oct 2021Successfully launched multiple products and executed multiple campaigns of electronic, print, OOH, radio and digital media, From Idea generation, customer mapping, brand persona, product positioning, agency brief, concept finalization, budget locking, identifying marketing channels till execution of any campaign. Got hands on experience on the production of multiple Digital Video Commercials, Television Commercials and radio content.In nut shell, have strong expertise in the below mentioned areas as follows:• Brand Management• Digital Marketing• Product Launches• Handling multiple Ad Agencies• Promotional/Advertising Campaign Management• SEO/SEM Management• Media Planning/Buying Management• Activation/ Vendor Management• ATL/BTL management• Marketing research• Monitoring Dealer Sales Performance• Communication of Sales and Marketing• Assisting in Sales Promotion activities at Dealers end• Identifying Market Trends and Innovation• Key Accounts Management Show less
Assistant Brand Manager Marketing
Dec 2016 - Oct 2021Key Account Manager
Dec 2016 - Jan 2018

Valley of Digital
Nov 2021 - nowFounder
Licenses & Certifications

Logical Thinking for Effective Results
AMI InternationalJun 2017
Google Analytics
GoogleSept 2019
Digital Marketing Diploma
Institute of Business AdministrationAug 2019
Event Management
Pakistan Institute of ManagementJan 2020
Google Ads Fundamentals
GoogleJun 2019
Honors & Awards
- Awarded to Muhammad WaqasSuzuki Ramadan DVC Asia Magazine Aug 2019 Suzuki Ramadan Digital Video Content received International Recognition by branding in Asia Magazine due to its exceptional style of expressing the simple message of doing "good deeds".Youtube Link:https://youtu.be/N8JSTaoC0Ps
- Awarded to Muhammad WaqasBest Digital Campaign of the Year Pakistan Digi Awards Sep 2018 We able to secure Best Digital Campaign of the Year Title in 2018 awarded by Pakistan Digi Awards (PDA) for My Suzuki My Story Campaign. A user generated campaign (UGC) on digital in which we asked our customers to share their LOVE for SUZUKI and WIN big.
- Awarded to Muhammad WaqasBrand of the Year 2017 Pakistan Advertisers Society April 1, 2018 Suzuki bagged Brand of The Year Title, awarded by Pakistan Advertisers Society (PAS) 2018, on that year we successfully launched 7 products in a row which is very unlikely to for an automobile industry.
- Awarded to Muhammad WaqasBA HONS Applied Accounting Anglia Ruskin University September 1, 2011 Applied Accounting
Languages
- enEnglish
- urUrdu
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