Muhammad Waqas

Muhammad Waqas

Area Sales Manager

Followers of Muhammad Waqas1000 followers
location of Muhammad WaqasKarāchi, Sindh, Pakistan

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  • Timeline

  • About me

    Founder | Brand Marketer | Digital Specialist | Creative Strategist

  • Education

    • ACCA

      2009 - 2011
      Part Qualified Accounting
    • Heriot-Watt University

      2012 - 2013
      Post Graduate Diploma Business Administration and Management, General
    • Anglia Ruskin University

      2009 - 2011
      Bachelor's degree Accounting and Finance

      Subjects studied: The Organisational Environment, Applied Financial Accounting, Business Planning and Decision-Making, Corporate and Business Law, Performance Management, Taxation, Financial Reporting, Audit and Assurance, Applied Financial Management, Corporate Reporting, Corporate Governance and Ethics, Business Analysis.

    • Institute of Business Administration

      2019 - 2019
      Digital Marketing Diploma Digital B+
    • Edinburgh Business School, Heriot-Watt University

      2012 - 2013
      Master of Business Administration (MBA) Business, Management, Marketing, and Related Support Services

      Subjects Studied: Project Management, Accounting, Economics, Finance, Marketing, Organisational Behaviour, Strategic Planning, Consumer Behaviour, Negotiation

  • Experience

    • ILLUSION STRATFORD LTD

      Jan 2013 - Sept 2014
      Area Sales Manager

      As an Areas Sales manager of 4 retail outlets of Fashion luxury brand in London, was looking after and accountable on overall performance of the stores, ensuring they meet their targets, utilizing efficient man hours, have updated stock in all stores with proper pricing/tagging & following guidelines of visual merchandising. Details of scope:• Demand forecasting and analyzing fashion trends • Inventory Management• Setting and reviewing budgets and managing cost • Maximizing Sales and Profitability• Monitoring Sales Team Performance, analyzing sales data • Setting Sales Target• Developing and implementing product marketing strategies • Ensuring QA/QC• Representing the client's interest & Building Customer Relationship • Risk assessment• Managing/Training/Motivating sales team to drive revenue growth Show less

    • Cloud Innovators Solution

      Oct 2014 - Nov 2016
      Assistant Manager Marketing

      As an Assistant Manager Marketing in advertising agency have worked for multiple clients and have completed multiple projects for them which includes Digital Campaigns which involves idea generation, campaign designing, content strategy, social strategy, creatives and media buying. Have developed and managed Digital Video Commercials and on ground events.Below are the mentioned areas of exposure as follows: • Client Management• Researching and analyzing market trends• Planning campaigns and managing budgets• Public Relationship Management• Managing BTL activities• Designing/Executing Digital media strategies• Managing a team of marketing executives and sales• Designing /Executing Promotional campaigns Show less

    • Pak Suzuki Motor Company Limited

      Dec 2016 - Oct 2021

      Successfully launched multiple products and executed multiple campaigns of electronic, print, OOH, radio and digital media, From Idea generation, customer mapping, brand persona, product positioning, agency brief, concept finalization, budget locking, identifying marketing channels till execution of any campaign. Got hands on experience on the production of multiple Digital Video Commercials, Television Commercials and radio content.In nut shell, have strong expertise in the below mentioned areas as follows:• Brand Management• Digital Marketing• Product Launches• Handling multiple Ad Agencies• Promotional/Advertising Campaign Management• SEO/SEM Management• Media Planning/Buying Management• Activation/ Vendor Management• ATL/BTL management• Marketing research• Monitoring Dealer Sales Performance• Communication of Sales and Marketing• Assisting in Sales Promotion activities at Dealers end• Identifying Market Trends and Innovation• Key Accounts Management Show less

      • Assistant Brand Manager Marketing

        Dec 2016 - Oct 2021
      • Key Account Manager

        Dec 2016 - Jan 2018
    • Valley of Digital

      Nov 2021 - now
      Founder
  • Licenses & Certifications

    • Logical Thinking for Effective Results

      AMI International
      Jun 2017
    • Google Analytics

      Google
      Sept 2019
    • Digital Marketing Diploma

      Institute of Business Administration
      Aug 2019
    • Event Management

      Pakistan Institute of Management
      Jan 2020
    • Google Ads Fundamentals

      Google
      Jun 2019
  • Honors & Awards

    • Awarded to Muhammad Waqas
      Suzuki Ramadan DVC Asia Magazine Aug 2019 Suzuki Ramadan Digital Video Content received International Recognition by branding in Asia Magazine due to its exceptional style of expressing the simple message of doing "good deeds".Youtube Link:https://youtu.be/N8JSTaoC0Ps
    • Awarded to Muhammad Waqas
      Best Digital Campaign of the Year Pakistan Digi Awards Sep 2018 We able to secure Best Digital Campaign of the Year Title in 2018 awarded by Pakistan Digi Awards (PDA) for My Suzuki My Story Campaign. A user generated campaign (UGC) on digital in which we asked our customers to share their LOVE for SUZUKI and WIN big.
    • Awarded to Muhammad Waqas
      Brand of the Year 2017 Pakistan Advertisers Society April 1, 2018 Suzuki bagged Brand of The Year Title, awarded by Pakistan Advertisers Society (PAS) 2018, on that year we successfully launched 7 products in a row which is very unlikely to for an automobile industry.
    • Awarded to Muhammad Waqas
      BA HONS Applied Accounting Anglia Ruskin University September 1, 2011 Applied Accounting