
Michael Cantrell
Systems Administrator

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About me
Head of Product | Product Management Leader | 12+ years | SaaS B2B
Education

Georgia Institute of Technology
2005 - 2009Bachelor of Science Computer Science, Computer EngineeringActivities and Societies: Deans List: Spring 2006, Fall 2008, Spring 2009, Summer 2009 Majored in Computer Engineering for Freshman and Sophmore years before switching to Computer ScienceStudied German as a Foreign LanguageWorked as a Co-op from January 2007 to December 2008, working part time during non-work semesters while taking classes.Worked Part-time Internship from January 2009 to December 2009.
Experience

Construction Management Services Group
May 2004 - Dec 2005Systems AdministratorI maintained all of the computer systems including a central file server. I also handled digitizing construction plans for bidding purposes.

Georgia Institute of Technology
Jan 2007 - Dec 2008IntegratorI worked on a variety of hardware and software projects. The largest project was an access control system for equipment and doors throughout the building. I also maintained all of the computer systems, including the website and any internally developed software.

SiteCare
Aug 2008 - Nov 2009Server Administrator/DeveloperI acted as the Server Administrator and Lead Developer for all clients.

Emory University Hospital
May 2009 - Jul 2009Development ManagerSenior Design Capstone project developing a surgery tracking system for the Neurosurgery Department.System to merge 6 hospitals and replace a flat-file Access database with a Flex web application using a MySQL relational database.

What's Up Interactive
Sept 2009 - Jun 2012Developer (Web & Mobile), Cloud EngineerLead Developer for various client projects: AT&T, Georgia Lottery, AmericasMart, CocaColaI managed the Cloud Hosting in our private cloud with automatic failover to Amazon AWS EC2.

Oracle
Jun 2012 - Jan 2018As a Senior Product Manager, I continued to manage the social analytics platform and moved into additional work in social content marketing, social community management, and architecture initiatives.Projects:* Social Analytics** Managed implementation of new data sources, including networks and 3rd party data providers* Proposed Redesign of Social Publishing and Content Marketing** Research of market needs** Wireframe explorations* Redesign of Social Community Management** Research to implementation of a redesign of the Oracle Social Engage product* Data Auditing** Managed the development of an auditing tool to track customer usage of the products Show less
Principal Product Manager
Mar 2017 - Jan 2018Senior Product Manager
May 2014 - Mar 2017Product Manager
Jan 2013 - May 2014Software Engineer
Jun 2012 - Jan 2013

Bulletin
Feb 2013 - Apr 2015FounderBulletin was a project I worked on in my free time to bring a great subscription RSS service to people. The goal was to replace Google Reader, and then Google announced it was shutting down Google Reader. Bulletin was a great way to put my skills to the test from development to hosting to product design.

CallRail
Jan 2018 - Feb 2022In my full time at CallRail I worked on initiatives that lead to the following results:* Growing the PM team from 5 to 20* Growing revenue by 3x in 4 years* Implementing data gathering and data driven decision making* Implementing quarterly and long-term planning exercises with a 90%+ goal achievement rateIn my time as a Director* Managed 5 PMs, ranging from Associate to Senior* Managed product lines representing 97% of overall revenue* Focused on growth projects to improve self-service conversion rates* Facilitated planning for long-term architectural changes Show less Managed the transition from a single product to multiple products and the pricing and packaging associated with the transition. Included in the changes were large investments in buying process to better support self-service customers with plan changes and account management.Provided mentorship and product leadership for the whole product management team. Led the development and refinement of internal processes around strategic planning, quarterly planning, bug management, and product design reviews.Led product efforts for pricing, packaging, analytics, call tracking, our Machine Learning feature CallScore, and our integration with AssemblyAI for speech-to-text and other AI tools. Show less
Director of Product
Apr 2021 - Feb 2022Principal Product Manager
Sept 2019 - Apr 2021Senior Product Manager
Jan 2018 - Sept 2019

DepoDirect
May 2022 - nowHead of Product* Took the team and product from 0 to 1* Managed Roadmaps, Strategy, Competitive Analysis, and more* Began leading the company towards SOC2 complianceDepoDirect Product* Built the MVP in 5 months to launch the new DepoDirect platform integrated with Zoom* Brought the engineering team in house through strategic hires* Ran competitive analysis, sales demos, marketing initiatives, and more to drive product success* Worked with operations to ensure smooth delivery of deposition services through the platform* Found Product-Market fitDepoScribe.ai Product* Conceived, designed, and implemented the MVP plan* Brought the product to market on time* Launched the first SaaS product for DepoDirect* Lead marketing, sales, customer support, and customer success functions* Implemented AI solutions for speech-to-text and legal formattingCoCounsel.ai Product* Conceived, designed, and implemented the MVP plan* Running a closed beta with existing DepoDirect customers and new customers* Launching as a SaaS product focused on recurring revenue* Implemented solutions for a Zoom bot, AI live speech-to-text, and AI legal formatting* Prototyped RAG-based search across legal transcripts Show less
Licenses & Certifications

Certified Scrum Master
Scrum AllianceAug 2013
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