Samantha Siegle

Experience

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  Camp Schodack

  Jun 2018 - Aug 2019

  Bunk Counselor

  Responsible for 18 girls (13 and 14 years of age) at an overnight residential camp. I worked with other group leaders on managing the dynamics of the bunk and ensuring all children were surrounded by positivity and inclusivity. I demonstrated strong communication skills and problem-solving abilities

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  Miami University Farmer School of Business

  Aug 2019 - Dec 2019

  Cleveland Clinic Client Challenge

  As a student in the Farmer Business School, we participate in a business challenge as a part of the first year integrated business core classes. We were challenged to help The Cleveland Clinic better integrate technology within the administrative side of their complex business. My team and I researched and analyzed data and created a solution to improve technology to support their business model. We had to work collaboratively to determine a solution and prepare a presentation to demonstrate our results. Show less

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  Athleta

  Jun 2020 - Aug 2021

  Brand Associate

  Hired to open a new location including store set up, merchandising and inventory management. I successfully demonstrated leadership capabilities and trained peers on systems and processes. I am responsible for effectively planning and executing of all store initiatives, brand representation and customer service goals.

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  SheTribe, LLC

  Aug 2020 - Jun 2021

  Marketing Director

  SheTribe is an organization that was created to help raise the next generation of women to be empowered, inspired, and educated and how to be the best version of themselves. Selected as the Marketing Director for the organization’s first chapter on Miami University campus. Responsible for all marketing elements including educating new members, and content delivery to promote the organization.

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  Alpha Kappa Psi - Miami University

  May 2021 - Dec 2021

  Director Of Digital Media

  As the Director of digital media, I am responsible for creating content and managing all social media platforms, along with managing and updating the chapter website. I also help oversee committee research projects, and all other activities related to promoting AKPSI through content marketing

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  Kindness Matters 365

  May 2021 - Aug 2021

  Summer Marketing Intern

  Developed and implemented social media strategies for non-profit organization including a new Tik-Tok campaign to engage participants, donors, and perspective members.

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  Roundel

  Jun 2022 - Aug 2022

  Business Integration & Implementation Intern

  Led the strategic efforts in creating an online hub for the Target in India (TII) creative team by managing all project components, deadlines & stakeholders

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  Target

  Jun 2022 - Aug 2022

  Marketing Associate Program Intern

  •Collaborated with a team to create an innovative partnership strategy to connect with Gen Z shoppers to drive Target awareness & engagement. •Utilized competitive analysis, extensive data and research to curate a unique solution and gain Target marketing leadership support. •Built strategic relationships through networking and onsite engagement with leaders across the organization in both the US & India.

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  Miami University Farmer School of Business

  Jan 2023 - May 2023

  MKT Strategy Works Capstone

  •Partnered with a local design firm to analyze existing marketing strategies and develop new go-to-market recommendations aimed at driving engagement and expansion.• Conducted an extensive market analysis and used research-driven insights to identify the optimal target market and brand positioning.• Delivered final presentations, using storytelling to convey market analysis and go-to-market plan.

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  Target

  Jul 2023 - now

  Sales Enablement Analyst
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  Roundel

  Jul 2023 - now

  Sales Enablement Lead

  •Develop and implement case study frameworks that showcase success stories, reinforcing Roundel’s value proposition and influencing revenue growth.•Create data-driven narratives and sales materials, leveraging campaign insights, research, and storytelling to support key business initiatives and major brand partnerships.•Optimize sales enablement strategies by refining processes, producing impactful reports, and collaborating cross-functionally to drive results.