Virginia Tejada

Experience

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  Adolfo Gosálvez Photography

  Mar 2006 - Jul 2007

  Multimedia Designer and Assistant Photographer

  Assistant Photographer of Adolfo Gosálvez.Websites and interactive CDs development (Adobe Flash).

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  Multiplatform Content

  Jun 2007 - Mar 2008

  Multimedia Designer and Front End Developer

  Websites, logos, business cards, dossiers and interactive presentations (Flash MX).Working for clients such as Telefónica and Banco Santander.

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  Genetsis

  Jan 2008 - Jan 2010

  Web Designer

  Design team manager for Iberdrola for more than a year.Other clients includes: Danone, Carlsberg, Reina, Beefeater, Bimbo, Biotherm, Yves Saint Lauren, Helena Rubistein, etc.

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  Educaedu

  Oct 2010 - Apr 2013

  UI/UX Designer, Product & Front End Developer

  I contributed to the overall product strategy through concept generation oriented on innovation, usability and monetisation goals.My responsibilities included project management, design team manager and product development: from conceptualisation to final UI, HTML and CSS.

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  Lumiere London

  Aug 2012 - Sept 2012

  Intern as Assistant Photographer

  Assistant Photographer of Carlos Lumiere.Learning English.

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  Vzaar limited

  May 2013 - May 2016

  Digital Product Designer

  I was in charge of creating engaging, delightful product design solutions across the vzaar product. My responsibilities included the redesign of the marketing site, new features development, conversion optimisation and bug fixing.Implementing UX methodologies in our workflow that keep users at the centre of the design process (benchmarking, stakeholders interviews, user research, prototypes).Conceptualisation, information architecture and user interface design. Front End Development: HTML, CSS and SASS. Object Orientated programming principles. Bourbon framework implementation. Show less

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  UX Consultant

  Jul 2016 - now

  Digital Product Designer & UX Strategy Consultant

  Collaborated with large corporations such as Greenpeace and a top tech company.Helped 7+ startups, both B2C and B2B, including BoB.io, Consentio and Essentialist.Provided UX audits, stakeholder workshops, customer journey mapping, user journey, competitor analysis, guerrilla research, user personas, user testing validation, and so on.Worked on all aspects of the UX design process: Ideation, strategy, research, architecture low-fidelity, and final UI.

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  Scifabric

  Sept 2016 - now

  Head of Digital User Experience

  Built crowdsourcing projects from scratch to solve complex tasks for different proposes. Conducted the ideation, stakeholders interviews, and user validation, and also managed the IA, prototyping, and final UI for all the below-mentioned projects.- Generated a colour map of artificial light for the Institute of Photonic Sciences (ICFO).- Created awareness about solar energy through a Greenpeace’s campaign.- Gathered clinical consensus on heart disease research with Radcliffe.- Designed a mobile-first platform for disaster risk reduction.Additional collaborations in citizen science projects include:- Cancer Research UK - Trailblazer Tool: empowering volunteers to analyze cancer cells.- Cities at Night: building a fully true-color Map of the Earth using night satellite images. Show less

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  ESERP Business & Law School

  Jan 2017 - Jan 2017

  UX instructor

  I was part of the Digital Marketing Master instructors. I taught the module User Experience and Usability.

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  Toptal

  Oct 2019 - Jun 2020

  UX Expert for Business Analysis and MVP

  Led UX research for a top tech company.Led user research and interviews with C-level stakeholders and employees to identify the team’s needs and pain points.Mentored and analyzed a discovery workshop with stakeholders to map their workflow, understand their personas, and identify their job(s) to be done.Supported the engineering team to build the PoC through interactive prototypes and implementation reviews.Run a co-creation workshop with the team to define user flows and to discover alternative solutions for the PoC mentioned above.Performed other tasks and used different methods to complete the discovery project, namely benchmarking, personas, and value proposition canvas. Show less

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  Toptal

  Aug 2021 - now

  Senior Product Designer for Owler, a SaaS BI platform.Facilitated several workshops with the team focused on problem-solving and co-creation, incorporating Design Thinking exercises such as Proto-Personas, User Journey Mapping, JTBD, and HMW.Developed new features for the Owler Max product, including Sales Intelligence Integrations (Salesforce, HubSpot, and Slack), Contact Data, and a Chrome Extension with an AI-powered feature. Led ideation, facilitated stakeholder co-creation workshops, conducted competitor analysis and user validation, and managed information architecture, user flows, wireframes, and final UI design.Worked with the design team to refine and improve the existing design system and master files.Designed product enhancements such as admin area improvements, list import capabilities, company addition features, and an optimized checkout page. Show less

  • Product Designer, Strategist, Facilitator

    Mar 2019 - now

  • Senior Product Designer

    Aug 2021 - May 2024
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  Product Hackers

  Sept 2022 - Sept 2022

  UX instructor and Workshop Facilitator

  I collaborated in two PH bootcamps for startups. The topics were Proto Persona, Ideal Customer Profile, Buyer, and User Persona.