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Edu Barrón

Edu Barrón

Trader

Followers of Edu Barrón2000 followers
location of Edu BarrónMadrid, Community of Madrid, Spain

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  • Timeline

  • About me

    Director Partnerships, affiliates and New business, Prime at eDreams ODIGEO Subscription - Loyalty - Payments - Partnerships

  • Education

    • St George's English School Bilbao

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    • ESIC: Business & Marketing School

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      Bachelor’s Degree in Business Administration (Dual degree, ESIC and Universidad Rey Juan Carlos) Marketing/Marketing Management, General

    • University of Cambridge

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      Cambridge Certificate of Proficiency in English (CPE)

  • Experience

    • Molam B.V.

      Jun 2001 - Jun 2002
      Trader

    • MTV Networks

      Jun 2005 - Oct 2007
      Strategic Marketing Ad Sales

      As part of the Ad- sales team in Madrid, is responsible for the planning, data analysis, gives support to the Global ad sales team. Generates campaign reports and designs and maintains Sales Kits.

    • Uralita

      Oct 2007 - Nov 2010
      Key Account Manager / Planning and control

      Covered different posts as part of a manager’s development program in the fields of corporate strategy, planning and control and member of a strategic sales and account management program of distribution network lead by the CEO.

    • Prosegur (turnover 2014 - 3,7 Billion € - 17 countries - 155.000 employees)

      Nov 2010 - Jun 2015
      Global Account Director

      Global Account Director for Prosegur; a leading international security services company (Cash services, technology, guarding, IT security, ....) Fully accountable for clients and prospects based the in U.K, Ireland, Switzerland, Benelux and Italy and managing its operation Worldwide through allocated commercial resources in country. Strong track record consistently outperforms sales quotas.Main achievements, Global account Director or HSBC, Arcelor, Primark, Richemont, Luxottica, Michael Kors amongst others.Worked on key strategic projects across all key markets, Prosegur is present in:• South America: Brazil - Peru - Colombia - Chile - Mexico - Argentina - Uruguay - Paraguay • Europe: Spain - Portugal - France - Germany - Luxembourg• Asia-Pac: India - Singapore - China (Shanghai area) - AustraliaOthers: Leads Global tenders with tier 1 Global Enterprises. Supported in commercial due diligence for M&A operations. Implemented new innovative models for cash management solutions and manned guarding providing efficiencies. Show less

    • IAG Loyalty

      Jun 2015 - Jan 2024

      Heading Business Development for Spain and Latam, key achievements:• Define Business development strategy, driving transformational growth• Fully accountable for the negotiation of more 14 New strategic partnerships in the Financial Services, Retail & Travel categories in Europe and Americas regions: - Banks: Capital One US, Banco de Chile, Promerica Bank and Bancomer. - Retail, mobility travel: Cepsa, Endesa, El Corte Inglés, Cabify, Areas, Dufry, Groupon, Cinesa, Best Western and The Fork.• Management of these relationships to over-perform, issuing more than 1B Avios and driving double digit growth in region.• Covering key markets and sectors in Spain, Mexico, Chile, Central America Peru and Brazil. Show less

      • Head of Retail Travel and Leisure verticals, Spain and Latam

        Feb 2019 - Jan 2024

      • Head of Business Development Spain and Latam at IAG Loyalty

        Jun 2015 - Feb 2019

    • EDreams ODIGEO

      Jan 2024 - now
      Global Director Partnerships Prime

  • Licenses & Certifications