Amna Jamal

Experience

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  Freelance Graphic and Web Design

  Jan 2010 - Apr 2021

  Graphic Designer

  • Worked directly with clients from various industries to conceptualize and create visual media such as illustrations, logos, catalogs, brochures, posters, advertisements and web assets.• Utilize Adobe Illustrator, Photoshop, GIMP 2.0 to create and edit images for print and web.• Provided consultancy on better brand development avenues based on digital marketing strategies.• Managed payment systems and scheduling.

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  Soul Fuel

  Jan 2016 - Jun 2019

  Creative Director and Web Developer

  • Worked in a partnership to setup and operate a small-scale business dealing in toys and related accessories in the global market.• Created and edited original logos, artwork, photographs and promotional videos based on the brand and its products.• Created, managed, maintained and regularly updated a dedicated ecommerce website from initial concept utilizing SEO knowledge. • Created and managed social media content to promote the brand.• Managed payment systems.

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  K.J. Somaiya Institute Of Management Studies and Research

  Jul 2019 - Apr 2021

  • Digital Creatives Head, Admissions Committee

    Apr 2020 - Apr 2021

  • Digital and Creatives Head, Mauj

    Apr 2020 - Apr 2021

  • Communications Head, Photography Club

    Feb 2020 - Apr 2021

  • Member, Admissions Committee

    Jul 2019 - Apr 2020
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  Zillionite

  Aug 2019 - Jan 2019

  Graphic Designer

  • Lead in the design, development and implementation of the graphic, layout and communication material for the company • Developed the brand deck and numerous marketing programs (logos, brochures, social media posts, website banners and posts) that serve as the reference base for the company • Supervised a 3-member design team and provided counsel on all aspects of the project

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  India's Best Marketing Minds

  Jan 2020 - Sept 2020

  Creative Producer & Host

  #12 spot on Top Editor’s Picks on Jio SaavnIBMM is a podcast that demystifies the equation between brands and consumers by getting in conversation with CEOs/MDs who drive the direction of big brands and have lead them to greatness. IBMM hosts the most successful Brand Marketeers (CEOs/ MDs) who delve deeper into their journey, while discussing what has given them an edge over their contemporaries, also sharing a few words of wisdom for the aspiring marketers.

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  Jio Creative Labs

  Jan 2020 - Jul 2020

  Strategic Alliances

  • End to end ideation and execution of IP named India’s Best Marketing Minds as Creative Producer andhost which garnered over 20,000 views in a span of 6 weeks and the #12 spot on Top Editor’s Picks onJio Saavn• Business development by generating and closing on prospective sales leads, successfully havingcreated a database of over 500 leads and converted 8 leads to clients/retainers for the agency• Developed sales strategies to optimize and enhance selling proposition and gear towards a client’s firstapproach• Conducted market research to understand the market and identify insights for development of growthstrategies for the organization & it’s partners• Led key visual creation by working on development of logos, pitch decks, brochures, websites andother brand assets Minder weergeven

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  Melange, KJ SIMSR

  Apr 2020 - Apr 2021

  Vice President Digital
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  Somaiya Vidyavihar

  Jun 2020 - Aug 2020

  Admissions Intern

  • Improved the brand awareness and consideration of institutes falling under Somaiya Vidyavihar University (SVU) for the purpose of admissions• Identified the relevant spaces (websites, blogs, others) where the college(s) should be featured • Performed competitor analysis and studied social media reach and activities for better performance • Provided creative direction and developed content that will drive a good perception of the colleges amongst aspirants

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  Growisto

  Jan 2021 - Jan 2022

  • Brand persona: Managed brands with monthly sales up to Rs. 1 crore, monthly ads spend up to Rs. 27 Lakh • Brand industries: Beauty, Health & Personal Care, Herbal Supplements, Grocery • Developed Go-to Market strategy (product selection, pricing, inventory, packaging, etc.) for 3 brands to expand on Amazon USA and India • Developed and employed a more efficient process of undertaking Go-to-Market studies that reduced the turnaround time by 71% which helped increase the billability of a project by 56% • Developed P&L strategy to calculate the platform level profitability and identify avenues to increase profit margins on a SKU level • Achieved an increase in total sales by 127% and ad sales by 167% for a FMCG brand in initial 6 months while maintaining stable contribution margins • Utilized inorganic push to focus towards customer acquisition resulting in an increase in New-to-Brand orders by 578% for a brand • Developed and executed customer retention strategies using PPC advertising resulting in a quarter on quarter increase in repeat purchase sales of up to 386% for a brand’s top selling hero ASIN • Achieved multiple best seller ranks and Amazon’s Choice tags for highly competitive generic keywords with a monthly search volume of up to 57,000+ • Ideated, developed and deployed email marketing campaigns to increase the ratings and reviews at a SKU level which resulted in a month on month increase in positive ratings by 67% on an account level • Conducted time series analysis, platform traffic understanding, and mapping out complimentary promotion and ad strategies. • Contributed to knowledge sharing and training: Creation of training modules, conducting department wide training sessions Minder weergeven

  • Associate Project Manager

    Nov 2021 - Jan 2022

  • Management Trainee

    Jan 2021 - Nov 2021
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  Publicis Groupe

  Jan 2022 - Jan 2023

  Business Manager

  • Developed and implemented successful Amazon marketing strategies to drive product discovery and sales resulting in increase in total sales by 36% and ad sales by 355% in the initial 2 months while increasing RoI by 242% • Leveraged expertise in e-commerce and marketing to provide strategic recommendations that aligned with the brand's overall objectives.• Conducted market research and identified new growth opportunities, including promotional strategies, SEO recommendations, pricing and availability, on-platform content and media mix. • Developed and maintained strong relationships with key partners and vendors to negotiate favorable terms and secure exclusive deals on Amazon. • Led a team of Amazon marketing professionals, including associate business managers and analysts to ensure smooth execution of client deliverables along with driving team success and individual professional development. Minder weergeven

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  Razor Group

  Jan 2023 - now

  Senior Marketing Manager

  • Brand persona: Managed brands with monthly sales up to EUR 6.5mn, monthly ads spend up to EUR 600k• Brand industries: Garden, Outdoor, Animals• Managed PPC for 23 brands across 15 geographies on Amazon• Set new processes in place to utilize bulksheets and automation in the creation and updation of ad entities (Sponsored Product, Sponsored Brand and Sponsored Display ads) which has increased efficiency in PPC processes, thereby driving revenue• Undertook core goal of campaign coverage and keyword expansion on focus set of SKUs resulting in EUR +3.96mn ad sales achieved with ROI of 4.55 within the first 8 months of handling all accounts Minder weergeven