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Mark Weicker, CAAP

Mark Weicker, CAAP

Account Coordinator

Followers of Mark Weicker, CAAP964 followers
location of Mark Weicker, CAAPKitchener, Ontario, Canada

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  • Timeline

  • About me

    Without Deviation From The Norm, Progress Is Not Possible. - Frank Zappa

  • Education

    • Institute of Canadian Advertising

      1996 - 1997
      Certified Advertising Agency Practitioner Marketing

    • Schulich School of Business - York University

      2012 - 2012
      New Product Development

    • Conestoga College

      1990 - 1993
      Associate’s Degree Business Administration and Management - Marketing

      Activities and Societies: Student Government - VP Communications

  • Experience

    • Weaver, Tanner & Miller Advertising Agency

      Jun 1993 - Dec 1994
      Account Coordinator

      Manage the day to day client and agency flow, driving the work and bringing the voice of the customer to the creative, copy, media, promotions, traffic and production teams. Anticipate work flow issues and present alternatives to Account Executive. Participate in client meetings, marketing and creative strategy development. Attend television shoots, radio takes and partner meetings as an agency representative.

    • Quarry

      Feb 1995 - Jun 2000
      Account Executive

      Responsible to develop new business within exiting B2B and B2C accounts and prospect for new accounts. Be the conduit between the client and agency, responsible for both client and agency performance and satisfaction metrics. Propose creative, measurable solutions to client. Craft clear, tempting, emotionally intelligent 'think / feel / do' creative briefs enabling the best of the creative process. Collaborated to produce award winning local and national creative.

    • Sun Life

      Jul 2000 - Oct 2017

      Drive the product development and management function for the newly created Client Solutions business unit. Innovate and develop life and health insurance product solutions for group, affinity and individual client segments. The products were distributed across many market segment including group rollover business via a licensed call centre, direct to consumer, voluntary benefits and association & affinity. Develop digital, direct to consumer, 'AI' product.A global 'CEO Award of Excellence' nominee. Show less

      • National Product and Partnerships Manager, Client Solutions

        Sept 2012 - Oct 2017

      • National Product Manager, Client Solutions

        Oct 2008 - Sept 2012

      • Director, Marketing Planning, Career Sales Force

        Sept 2006 - Oct 2008

      • National Product Manager, Individual Insurance and Wealth

        Aug 2001 - Sept 2006

      • Marketing Coordinator, Individual Insurance and Wealth

        Jul 2000 - Sept 2001

    • Grand River Transit

      Dec 2018 - Dec 2021
      Transportation Specialist

      Front Line User Experience Director

    • Costco Wholesale

      May 2022 - Sept 2022
      Visual Merchandising

    • OTIP (Ontario Teachers Insurance Plan)

      Oct 2022 - now
      Customer Experience Specialist

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Mark Weicker, CAAP
      CEO Award of Excellence Nomination - Feb 2013 The 2013 CEO Awards focussed on SLF's Four Pillar Growth Strategy (the 'what') and the Three Change Priorities (the 'how'). To qualify, the initiative had to align with the Growth Strategy and Change Priorities. Throughout SLF Canada, only 12 initiatives made the nomination cut. Four pillar growth strategy- Become the best performing life insurer in Canada - Enhance our leadership position in U.S. group insurance & become Top 5 in voluntary benefits - Grow our asset… Show more The 2013 CEO Awards focussed on SLF's Four Pillar Growth Strategy (the 'what') and the Three Change Priorities (the 'how'). To qualify, the initiative had to align with the Growth Strategy and Change Priorities. Throughout SLF Canada, only 12 initiatives made the nomination cut. Four pillar growth strategy- Become the best performing life insurer in Canada - Enhance our leadership position in U.S. group insurance & become Top 5 in voluntary benefits - Grow our asset management business globally - Grow Asia to be a more significant part of Sun Life's results Three Change Priorities- Create a high performance culture - Intensify our focus on the customer - Improve our discipline around productivity and expenses Show less
    • Awarded to Mark Weicker, CAAP
      CEO Award of Excellence Nomination - Feb 2010