Sophie Bernard

Experience

• 

  Emakina

  Jul 2009 - Sept 2009

  Junior Project Manager

  Context: I joined Emakina as a junior project manager, in order to assist the team in charge of Belgacom/Proximus corporate and e-commerce website.- Primary liaison between Belgacom/Proximus project managers, and the Emakina creative and technical teams ;- Briefing, planning and supervision of intern resources / reporting to Executive Leadership team;- Deadline Management;- QA and UAT management;- Providing our clients support pre- and post- go-live ; - Dealing with clients on the phone, face to face, and via e-mail (both in French and English).- Overall Project Management of a digital team of IT Professionals in order to bring to a successful project: Web copywriting, FR, NL and/or EN translation, Usability Consultant (ergonomics and UX), Web Design (design proposal and adaptations), Production (Back/End Development, Front/End Development, Flash development), Testing and Debug.- Stakes: having a web page and\or a functional application in time for the release of a new mobile device (Implying the synchronization with the launch of a series of others national marketing campaigns).- Tools: Word, Excel, Photoshop, Navision (project management software at Emakina), etc.- Project’s deliverables: Statement of Work, Requirements/Specifications & Functional Scoping Document, Wireframes, Designs, Testing Plan (and URL), Bug List, Feedback Form, Change Request. Show less

• 

  EPIC Web Agency sprl

  Feb 2013 - Feb 2013

  Project Manager and Community Manager Trainee

  Context: I joined this very innovative structure as trainee. Holders of numerous rewards for the quality and originality of their websites (“Awwwards”, “favourite Website Award”, “Digital Commerce Stars”), EPIC is a highly creative digital agency which build mobile applications, interactive website, e-shops, etc.- Intern & extern communication analysis ; - Recommendation of the best practice of use and communication of the social media ;- Writing of a branding and of a Statement Of Work (SOW) ; Show less

• 

  Bugiweb

  Feb 2014 - Jul 2014

  Account Manager and Community Manager

  Bugiweb is a little web agency located at Rocourt (Liège) which build small websites, e-commerce websites, mobile application, etc. They also configure AdWords campaigns, newsletters and bridges between websites and ERP, among other things.- Primary liaison between clients and the Bugiweb creative and technical teams (dealing with clients on the phone, face to face, and via e-mail) ; - Writing proposals and calls for tenders that outline project costs and technical information, based on the clients’ requirements (such as website, e-commerce platform, bridge with ERP, ...) ;- Providing our clients support pre- and post- go-live (helping them in their allowance request) ;- Writing of the CMS-MIG tutorial and reworking of the official proposal document ;- Social medias communication (Facebook, Twitter and LinkedIn) in order to maintain and improve the company's online image ; Show less

• 

  Exit Studio

  Aug 2014 - Aug 2017

  Co-Founder / Digital Project Manager & CopyWriter | E-marketing & Social Media Consultante

  Exit Studio is a creative web agency based in Liège (Belgium). The agency is a SmartBE Activity and was founded by three passionate digital natives to provide services in the field of website development, digital communication, e-marketing and print.- Primary liaison between clients and Exit Studio (by email and by phone, and first contact) ; - Account and project management (writing proposals and call-for-tender) ;- Part of the think tank and involving in the creative process of Exit Studio foundation (name and logo, full branding process, marketing and other strategic positioning, …);- Digital copywriter for Exit Studio Website, clients and Blog (http://exitstudio.be/exit-blog/); - In charge of the Social Media Communication Strategy (Facebook, Twitter, LinkedIn, Google+, …) for both Exit Studio and our clients (using HootSuite and Buffer);- In charge of the French to English translation of every content ;- In charge of Exit Studio SmartBE Activity administration ;- Wireframes design (using Balsamiq Mockups) - Creation, setting and adjustment of Google Adwords campaigns (SEA) ; Show less

• 

  SMB Consulting / Scriptus

  Jun 2017 - now

  Copywriter / Content & Social Media Manager / E-marketing Specialist (SEO - SEA) - Freelance

  Freelance collaborator (co-worker) at Scriptus (www.scriptus.be) and as freelance (SMB Consulting).⁃ Writing of reader engaging and successful social media content ;⁃ Digital copywriting / Web content copywriting ;⁃ Scheduling of social media posts according to a pre-determined plan (Buffer and Later) ;⁃ Google Analytics and SEO Strategy reporting ;⁃ In-depth analysis of Facebook, Twitter, LinkedIn and Pinterest statistics (social media statistics reporting).⁃ Preparatory documentary and keywords research (SEO - SEA) ;⁃ Creation of engaging social media graphics (Pinterest Pins, Facebook banners, ...), using Photoshop ; Show less

• 

  MWP Asbl

  Jun 2017 - Dec 2017

  Communication Officer (Copywriter / Content & Social Media Manager)

  The MWP Asbl groups all the territorial federations of Wallonie. Its goal is to ensure the defence and protection of the aquatic environments in the Walloon Region. It contributes to the elaboration of lawful and regulatory instruments for the protection and development of fishing.⁃ Creation, communication and promotion of various information materials about events and activities organized by the association ;⁃ Writing of reader engaging and successful social media content (related to fishery, aquaculture and aquatic environment) ;⁃ Digital / web content copywriting ;⁃ Journalism writing (magazine articles, ...) ;⁃ Social Media management and scheduling : Facebook, Twitter, Instagram (Buffer) ; ⁃ Newsletter writing and communication (Mailchimp) ;⁃ Media relations management (PR statements) ;⁃ Graphic design : logo, t-shirt, folder, river sign, … (Photoshop and Illustrator) ;⁃ Photo coverage of specific events and post-processing (Lightroom) ; Show less

• 

  Freelance

  Jan 2018 - now

  Freelance Blogger

  - Lead blogger and founder of "Slow in Liège" blog (slow cosmétique, slow life, slow food, ...) ; https://slowinliege.be- Co-editor for Yummy-Planet blog (culinary journey and travel) ;https://yummy-planet.com- Photographer for "Sophie Bernard Photography" (wedding, story, model, landscape, street, ...) ;https://sophiebernardphotography.be/

• 

  ECOLO

  Jun 2018 - Oct 2022

  Digital Communication Officer for VERT ARDENT (2018 electoral campaign & everyday communication)

  ⁃ Creation, communication and promotion of various information materials about Vert Ardent ;⁃ Community Management / Writing of reader engaging and successful social media content / Social Media management and scheduling : Facebook, Twitter, Instagram (Later) ;⁃ Digital Copywriting ;⁃ Newsletter writing and communication ;⁃ Graphic design : creation of visuals contents (Photoshop, Illustrator, Canva)⁃ Photographer : professional portraits taken of each candidate / Photo coverage of specific events / post-processing (Lightroom - Photoshop) ;- Creation, setting and adjustment of Facebook Ads Campaign ;- Creation of videos with subtitles for the social medias (Facebook) ;- In relation with the person in charge of the digital strategy at the federal branch of Ecolo ; Show less

• 

  Canopea

  Feb 2019 - now

  Digital Campaign & Social Media Manager / Copywriter / Digital Marketer (3/5)

  ⁃ Press review of the latest environment news in order to publish and create relations with IEW’s positioning and ressources (articles, press release, etc.) ;⁃ Creation of attractive copy for all social media outlets ;⁃ Social media management and scheduling : Facebook, Twitter, LinkedIn and Instagram ;⁃ Photo coverage of specific events and post-processing (Lightroom - Photoshop) ;⁃ Social media short video production (Adobe Premiere Pro) ;⁃ Photography (portrait for the new team members) ;- As a part of the communication team, I’m involved in the creative process of Canopea communication campaigns but also in the coordination of online campaigns in partnership ;⁃ Live tweeting during events (providing compelling visuals, retweeting, using one hashtag and attributing quotes, etc.) ;⁃ Creation of several documents (social media tutorial, social media benchmarks, digital marketing strategy, personas, etc.) ;⁃ Social media training courses.⁃ In charge of the digital marketing strategy and online fundraising (as part of fund diversification). Show less