
Asad Manzoor
Purchase Officer

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About me
Sales Manager @ Wella Company | Field Sales Management, New Business Development, Modern Trade.
Education

Lahore School of Economics
2014 - 2018Bachelor of Business Administration (BBA) Marketing and Finance
Institute of Business Administration
2020 - 2022Master of Business Administration - MBA
Experience
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Nippon Paint (Pakistan) (Pvt) Ltd
Jul 2018 - Aug 2020Purchase Officer1) Drew a comparison of 3 years' price trends and re-negotiated prices.2) Led a team for alternative raw material development.3) Achieved 7% annual savings by shifting to alternative raw materials.4) Responsible for imports of OEM material.5) Achieved cost savings of 2% on petroleum products by analyzing future price trends.

Institute of Business Administration
Nov 2021 - May 2022Research Assistant1) Collaborated with HEC for the audit of Management discipline. 2) Advisory member of the team that cleared the first two audits for AACSB accreditation.

Packages Group
Jul 2022 - May 20241) Restructured sales processes based on comprehensive customer feedback and in-depth market research, resulting in an impressive 11% annual volume growth, surpassing industry benchmarks.2) Build and maintain strong relationships with HORECA key accounts by providing food solutions and service levels.3) Evaluated the performance of distributors against KPIs such as sales volume, market share, payments, and customer satisfaction which resulted in a 3-star rating on audit results.4) Identified new leads and increased the unique numeric by 13.6% with optimized PJP and negotiations.5) Streamlined operations and achieved 100% KPI attainment by assuming dual responsibilities as Regional and Area Manager during the Line Manager's absence.6) Kick-started Project "Knight Rider “resulting in 5.4% growth of weighted customers and numeric addition7) Evaluated season-wise sales trends in individual markets to plan category-wise seasonal sales for the year 20248) Increased productivity to 73% by serving 400+ customers monthly out of a universe of 570 customers.9) Leading a team of 3 territories in charge of ensuring effective sales while optimizing customer satisfaction. Show less 1) Constructed research on hospitality channels and optimized the RTM with an ROI of 1.5x.2) Activated 2 dead customers by competitive pricing strategy and product development.3) Developed 6 new SKUs with an existing customer valued at PKR 3.5 million.4) Secured and nurtured new customers within the Gable Top and Oil Industries by leveraging an innovative packaging solution: drove revenue growth of PKR 10 million and captured a 15% market share increase in targeted segments.5) Generated sales of PKR 22.3 million in 4 months against the budget of PKR 9 million through efficient account management which was 150% more. Show less
Area Sales Manager @ Rose Petal Professional
Nov 2022 - May 2024Management Trainee- Sales
Jul 2022 - Nov 2022

Wella Company
May 2024 - nowKey Account Manager Consumer & Pro Business.1) Managing Modern Trade & General Trade Key Accounts leading to 15% month-on-month growth.2) Handling annual portfolio of $1.3 Million for the Pakistan Region with potential double-digit growth. 3) Restructured JBP plans with Key Modern Trade accounts to enhance CAGR to 24%.4) Monitoring regular visibility surveys for shelf space and product availability to enhance the category share.5) Enhancing strategic partnership with the national distributor of Pakistan to ensure global KPIs are met. 6) Tracking national trade marketing activities and aligning investment to increase the ROI by 2x. Show less
Licenses & Certifications
- View certificate

Hitting your sales target.
Linkedin learningOct 2023 - View certificate

Digital Transformation
CourseraSept 2021 
Mckinsey Forward Program
McKinsey & CompanyJul 2022- View certificate

Supply Chain Management
ELearning CollegeApr 2020
Honors & Awards
- Awarded to Asad Manzoor1st Runners Up- LUMS Synergy - Mar 2017
- Awarded to Asad ManzoorElevate the youth (CIRCLE) - Best Social Project. - Aug 2016
- Awarded to Asad ManzoorBeacon House School System – 2nd highest Achiever in English. (Silver Medal) -
Volunteer Experience
Fellowship
Issued by Circle on Jun 2016
Associated with Asad ManzoorManager
Issued by IBA Leadership Club on Sept 2020
Associated with Asad ManzoorDistribution Volunteer
Issued by Robin Hood Army on Jul 2016
Associated with Asad Manzoor
Languages
- urUrdu
- enEnglish
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