Atash Patel

Experience

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  Taj Hotels Resorts and Palaces

  Jan 2006 - Jan 2011

  Chef

  I started my career into culinary operations, at Taj Hotels, which involved developing a new range of innovative and appealing products and conducting various promotions and marketing initiatives in conjunction with the restaurant manager throughout the year. Underwent a Career Transition after undergoing my Postgraduate Masters in Management at The University of Strathclyde, Glasgow.

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  Tata Global Beverages

  Jan 2013 - May 2014

  Marketing Assistant

  A demanding assignment involving new product development, brand communications and qualitative market research for the Tata tea “Gold” Brand. Involved in conceptualization and execution of a comprehensive marketing mix based on consumer insights, with focus on brand promotion and go-to –market strategies.Interface with Event and media agencies for implementation of visual merchandising and trade marketing campaigns.Periodical Interface with NGO 's for the "Power of 49" campaign, monitoring and analysing volunteer recruitment activities and brand awareness events.Preparation of Consumer Data reports and Shadow costing P/L ac for major Competitors. Show less

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  Fratellli wines

  Jan 2014 - Jan 2015

  Assistant Manager Business Development

  Increasing brand presence in Key contact points and institutions, managing key 5 star accounts.Conduct festivals, activation's and events to aggravate brand recall and push sales. Btl and trade marketing initiatives

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  The Irish House Food and Beverages Pvt. Ltd

  Feb 2015 - Jun 2016

  Marketing Manager

  1) Conceptualized and executed marketing initiatives, BTL activation and detailed event calendar on a Pan-India basis for the brand outlets. Brands included The Irish House, Copper Chimney, Serafina, Häagen-Dazs ice cream.2) Instrumental for outlet launch and pre-opening activities. Worked closely with business heads to measure marketing objectives based on real time sales.3) Initiated alliances for revenue generation valued over 12 Cr. per annum.4) Streamlining the entire food and beverage menu launch and execution, liasioning with consultants, liquor partners, selection of glassware, and selecting innovative ways of presentation Show less

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  Della Adventure & Resorts Pvt Ltd

  Jun 2016 - now

  - Strategize Marketing communication and PR plan encompassing conventional/digitalmedia. Lead media activities and ORM for the brand. - Determining digital presence and amplification of online marketing campaigns leadingthe marketing team for three brand verticals. Responsible for online sales revenue, witha 200% growth achieved through digital mediums.- Initiating new product launches, annual marketing plan, yearly budgets and effective tieups for brand promotion and visibility Show less

  • Deputy General Manager Marketing

    Aug 2023 - now

  • Asst. General Manager-Marketing

    Oct 2021 - Jul 2023

  • Sr.Marketing Manager

    Jun 2016 - Sept 2021