Audrey Abshire

Experience

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  GreenWorks Florist

  Aug 2012 - Jul 2014

  Sales & Marketing Manager - Weddings & Events

  ⬧ Led team to $300,000 sales in 4 months, expanding client base by 14%.⬧ Managed websites, optimizing SEO to drive web traffic, and designed marketing materials for events, boosting engagement.⬧ Ensured proposals balanced client value with 8% profit margin and coordinated with design team to meet client expectations.⬧ Orchestrated successful event holiday promotions, enhancing client engagement and driving substantial revenue growth through strategic partnerships.⬧ Fostered team synergy, integrating cross-functional efforts to streamline operations and boost productivity in event management. Show less

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  Cvent

  Aug 2014 - May 2016

  Senior Sales Associate, Strategic Accounts

  ⬧ Led targeted account strategies, achieving 100% sales goal exceeding and enhancing revenue streams. ⬧ Promoted to senior role in 1.5 years, consulting on corporate marketing, boosting client relations. ⬧ Developed VP-level partnerships, advancing hotel network sites with major hotel chains, driving enterprise engagement. ⬧ Analyzed and optimized sales strategies to improve client acquisition and retention, leveraging Salesforce for data-driven decision-making. Closed deals up to $500,000.⬧ Participated in Cvent’s mentoring program, training and monitoring 10-20 new sales associates throughout their initial start. Show less

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  FTLD Registry Services

  May 2016 - Jan 2019

  Project Manager

  ⬧ Governed and improved fTLD’s validation of the approximately 2,500 organizations per year that register domain names with the .BANK and .INSURANCE extensions; strategized to deploy company-wide use of CRM software.⬧ Saved the company more than $30,000 annually by shifting from an outside domain verification agency to conduct all verifications in-house utilizing HubSpot CRM.⬧ Responsible for reporting in an effective format to fTLD's 10-person Board of Directors on a quarterly basis to keep them informed on domain registrations, registrar statistics, and program and partner engagements. Show less

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  Deep Rooted Retreats, LLC

  Feb 2019 - May 2024

  Founder

  ⬧ Facilitated 5 yoga retreats (4 international) boosting sales by $8,000 using targeted, online marketing.⬧ Built a travel brand, doubling audience in 4 months through strategic content, social media marketing, and targeted digital campaigns, achieving measurable growth in retreat bookings and enhancing brand visibility in niche markets.⬧ Pioneered innovative wellness travel experiences, integrating local cultural elements to create unique, transformative journeys.⬧ Spearheaded partnerships with wellness brands within the Women Travel Leaders organization; analyzed travel trends and consumer behavior; optimized retreat offerings and marketing strategies to align with evolving customer preferences.⬧ Enhanced brand visibility in Costa Rica working with Costa Rica Experts as a travel consultant, expanding clientele by 10% and increasing sales by 15% with new market exploration.⬧ Served as a brand ambassador to Live Ultimate, doTERRA, and The Breath Source app that wanted access to my audience; increased profits by 3%. ⬧ Advanced as a Professional Travel Advisor through My Evolution Travel, increasing my audience by 200% in one month by leveraging key marketing strategies and demographics during the pandemic; provided valued experiences, in Hawaii and Costa Rica to sustain revenue.⬧ Explored 17 countries in 6 months across 3 continents, researching and blogging about insights on local culture and economy, while budgeting, planning, and negotiating. Hosted a live webinar on the Travel Coach Network to share my experience and was a copywriter for the TripPilot app. Show less

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  My Evolution Travel

  Mar 2021 - Jun 2022

  Travel Agent

  Professional Independent Contractor Travel Agent. ⬧ Crafted and sold travel itineraries with true value and excellent service in Hawaii, California, and Costa Rica during a pandemic setting.

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  Bridget Isaacs Nutrition

  Aug 2021 - Oct 2021

  Social Media Assistant/Community Manager

  ⬧ Researched competitive brands and markets in the industry. ⬧ Developed and executed social media campaigns via TikTok that drove business, and created an online voice for Nutrition by Bridget that was desirable and reached the company's targeted demographic in the nutrition industry.

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  Boys & Girls Clubs of America

  Nov 2021 - Dec 2021

  Yoga Program Coordinator

  Responsible for the care of children. ⬧ Designed, coordinated, and managed a yoga class program. ⬧ Taught children ages 7-14 the practice of yoga including asanas, meditation and breathing exercises.

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  AdventureTripr

  Jan 2022 - Mar 2022

  Lead Trip Design and Coordination Consultant

  ⬧ Nurtured, grew, and maintained long-term relationships with a wide variety of domestic and international operators, partners, guides, unique accommodations, and clients. ⬧ Followed specific start-up guidelines from previous members to prepare online documents and communications; standardized characteristics to create the ideal company-guideline. ⬧ Researched, conceptualized, designed, and executed brand-appropriate trips and created easy to understand trip content, such as day to day activities and logistics for itineraries on both website and application; improved company efficiency. ⬧ Shortlisted and vetted suitable property partners, tour operators, activity providers, and local guides to meet the brand standards and vetting requirements. Utilized specialized product knowledge and industry experience to expand to Latin American countries which resulted in increased revenue and overall company-wide sales goals for future teams. Show less

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  Costa Rica Experts

  Apr 2022 - Jun 2022

  Travel Consultant

  ⬧ Curated and detailed out carefully crafted travel itineraries for clients to meet their needs. Provided advice on travel regulations and requirements for visas and passports. ⬧ Helped clients navigate through the booking process, including developing proposals, negotiating costs and trip options, and booking reservations.

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  Heart of Travel

  Jul 2022 - Nov 2022

  PR Director of Sales & Marketing

  ⬧ Devised marketing strategies and outreach to expand clientele from a startup to scalable-base, improved quality of service within clientele communications and logistics in preparation for tours, as well as increased sales-goals with customer-loyalty. Managed and increased the public relations and the content it delivered such as online and in-person CEO speaking opportunities with Travel Industry Events, Podcasts, Newsletters/Magazines, IG Lives, and Sac State Masters Alumni Events.⬧ Drove efficient solutions to effectively convey the company’s value-proposition on website and social media platforms. ⬧ Streamlined platforms for cross-platform automation and project management utilizing Airtable, WeTravel, Mailerlite, Calendly, and Zapier to capture, store, and maintain customer data for curated and personalized customer management through improved data analysis and overall efficiency, which resulted in increased revenue. ⬧ Created a company notion knowledge hub while utilizing Loom and investigated marketing strategies’ analytics to measure and track ROI and social networking sites and applications utilizing Google and Facebook Meta Business Analytics. Show less

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  Women Travel Leaders

  Apr 2023 - Apr 2024

  Member

  Women Travel Leaders (WTL) is an inspirational and influential group of female business owners, executives, influencers, journalists, managers, and directors from around the world.⬧ The WTL mission is to elevate diverse female industry professionals through community connections, peer-to-peer coaching, tailored community lead learning, and masterminding.

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  The Imiloa Institute

  May 2023 - Feb 2024

  Global Retreat Sales Consultant

  Passionate Retreats Sales Professional at Imiloa Institute | Crafting Transformative Experiences | Building Connections & Elevating Wellness RetreatsImiloa Institute is a private retreat center offering educational and transformational retreat experiences in nature, inviting human beings to awaken their consciousness in service to themselves and the planet. ⬧ Specialized in curating and promoting heart-based transformative retreat experiences in nature at a private retreat center while building connections, elevating wellness, and inviting human beings to awaken their consciousness in service to themselves and the planet. ⬧ Leveraged my expertise in sales and interpersonal skills, forged meaningful connections with clients seeking rejuvenating and life-enriching retreats. ⬧ Used heart-based selling techniques as an attractive form of selling vs. promoting, strategic skills to shuffle our lead pipeline in Active Campaign CRM in order to convert more sales and upsell, reached sales goal of over 120,000 in profit value within 6 months. Moreover, collaborated and consulted with various world-renowned retreat hosts to assist with promoting their retreats.⬧ Trained skills with Slack, Asana and Front platforms to communicate and engage with the team and update tasks, finances, etc.#Retreats #Wellness #TransformativeExperiences #SalesExpertise Show less

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  The Breath Source

  Feb 2024 - May 2024

  Retreat Sales Consultant

  ⬧ Responsible for driving sales and revenue growth by identifying, prospecting, and closing deals with individuals, groups, and organizations interested in retreat experiences. ⬧ Leveraged sales skills, market knowledge, and relationship-building abilities to achieve and exceed sales targets.⬧ Collaborated closely with marketing, operations, and customer service teams to ensure a seamless customer experience from inquiry to post-retreat follow-up.⬧ Developed and implement sales strategies to maximize revenue generation from global markets, including identifying target segments, pricing strategies, and promotional activities.⬧ Identified and qualified leads through various channels such as warm calling, networking, referrals, and digital marketing campaigns. Built and maintained a robust pipeline of potential clients.⬧ Understood clients' needs through conversations, preferences, and budget constraints to recommend suitable retreat packages and experiences. Provided personalized consultation to guide clients in selecting the right retreat options.⬧ Prepared and delivered compelling sales presentations and proposals tailored to the needs and interests of prospective clients. Articulated the value proposition of retreat experiences and addressed any objections effectively.⬧ Negotiated terms, pricing, and contracts with clients to secure bookings and achieved sales targets. Utilized persuasive selling techniques and overcome objections to drive deal closure.⬧ Cultivated strong relationships with clients, including individuals, corporate clients, travel agencies, and event planners. Maintained regular communication to foster loyalty and repeat business.⬧ Worked closely with internal teams, including marketing, operations, and customer service, to ensure seamless execution of retreats and exceptional customer satisfaction. Show less

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  Run Wild Retreats Inc

  Jun 2024 - Oct 2024

  Sales Manager & Retreat Travel Specialist

  ⬧ Led the team responsible for enhancing customer service and sales. Increased customer base by 30% and boosted sales by 50% in two months through targeted marketing email campaigns, social media campaigns, seasonal promotions, and content creation.⬧ Managed and streamlined CRM updates, company manuals, website design, sales pipeline, and trip inventory for improved efficiency and support for strategic decision-making.⬧ Analyzed sales metrics and customer feedback to refine service strategies, contributing to a notable improvement in customer engagement and retention.⬧ Developed forward-thinking sales tactics that aligned with company quarterly goals and deadlines.⬧ Hosted live webinars, handled client inquiries, enhancing customer journey satisfaction and community support. Show less