Experience

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  Rising sun global ltd.

  Jan 2011 - Aug 2014

  Sales manager

  Led a Pre-Sales/Sales team of 4. Evaluated and import products from Europe, USA and China, guided resell projects in APEC region platforms. Embedded team KPIs, supply development and cost reduction programs. • Developed new 15,000+ B2C and 100+ B2B customers, in 20+ e-commerce platforms, generated $1.2M revenue. Expanded sales channel from Greater China to over 25 countries or regions. • Embedded competitive product analysis, SEO, RTB programmatic advertising on Google, Amazon, eBay, Ruten and Lazada. Produced 289% ROI on advertised products. Show less

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  Ozeol.com

  Sept 2014 - Dec 2017

  Built supply chain analytics modules and operation SOPs, conducted annual and phased sourcing strategies. Enhanced team performance and reduce costs. Oversaw supplier development, negotiation and audit. • Led sourcing process improvement program with cross-functional teams (Operations, Norms, Quality, Logistics, Finance). Reduced 21% unnecessary workflow, YoY saved $1.6M personnel costs.• Sourced with 14 global offices to develop local ATL/BTL supply channel and products. Reconstructed resources with supplier and financial analysis, optimized supplier order conversion rate up by 18%.• Collaborated quarterly with HQ marketing/sales teams, to revise and improve product quality, logistics and turnover. Maintain growth of our supply and HQ demand. HQ avg. quarterly sales up by 4.5%. Show less Sourced suppliers and provide quality products to elevate sales for our EU/USA clients. Conducted industry and product field analysis, developed supplier sourcing strategy, managed key accounts, and set team KPIs.• Built and led a commodity sourcing team of 11, Developed and implemented prospection pitch, process and supplier database. Became the No.1 ROI per person branch worldwide within 6 months.• Developed 30+ key accounts, including Fortune 500 P&G, Unilever, Carrefour, and Alibaba in Greater China. Revenue of $4.3M, exceeded team annual KPI over 310.94%• Initiated operation cost reduction projects. Formulized work rules and action plans, implemented Google Analytics to support CRM, ERP execution, Saved YoY 38% operation costs Show less Sourced FMCG / Sports products in emerging markets with new suppliers, oversaw procurement process from factory to shop. Negotiated at extreme cost-efficient given target price, maximize purchasing order amount. • Developed 800+ new suppliers through cold calls, tradeshow, export bureau, and e-commerce platforms. Signed a $1.4M record-breaking deal key account, led to $424K profit within 3 months.• Managed supply chain process to fulfil orders, collaborated tasks with Legal, Logistics, Finance, Norms and QC departments, generated $1.7M revenue. Show less

  • Sourcing Director

    Jan 2017 - Dec 2017

  • Sourcing Manager

    Jul 2015 - Dec 2016

  • Sourcing Buyer

    Sept 2014 - Jun 2015
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  Beijing zhm culture development co., ltd.

  Mar 2018 - now

  Develop product and supplier sourcing KPI management system. Expand product/service distribution channel in APEC and Europe. Raise funding for product development and market expansion. • Led teams in developing and executing sourcing and financial plans. Ensure all quality, costs and supply goals are met. Signed 350+ suppliers, 10+ Key accounts and 17 regional agents.• Analyzed potential market leads and regional pipeline, launched 100+ AI Toy products, expanded sales to 16 new provinces, generated $513K revenue.• Hosted fundraising events, raised $1.5M in Series A, Company valuation of $9.4M. Show less

  • Director of Operations

    Oct 2020 - now

  • Director of Operations

    Mar 2018 - now