Experience

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  University of the pacific

  Jan 2006 - Jan 2008

  Associate director, marketing

  •Edited 40 page alumni magazine, Pacific Review•Project managed the writing, design, and production of promotional and informational print, web, and video communication tools for Enrollment, Alumni, Advancement, Office of the President, and various other departments•Served as University brand manager•Provided assistance with strategic crisis communication and media relations•Supervised four professional staff and one support staff person•Managed budget of more than $400,000

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  Foundation for california community colleges

  Jan 2008 - Mar 2010

  Researches, writes, and edits stories about California Community College alumni and programs for posting on magazine website (www.affinityonline.org) and yearly print issue. •Created and edited first ever statewide community college alumni magazine (print and Web), Affinity•Developed and managed statewide alumni marketing outreach program to 110 colleges•Worked collaboratively with marketing team to develop fundraising campaign marketing materials

  • Editorial Consultant

    Oct 2008 - Mar 2010

  • Director of Alumni Marketing

    Jan 2008 - Oct 2008
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  Marketingprofs

  Mar 2009 - Jan 2014

  -Original Content Product/Project Manager: Manages the development of content assets (whitepapers, how-to guides, best practices papers, research projects, blogs, etc.) for clients with lead generation and content strategy goals. Hires freelance writers and designers-Sponsor Liaison for In Person MarketingProfs Events: Manages all aspects of the sponsor experience before, during, and after in person events. Includes communication, logistics, sponsor/attendee interaction, and management of exhibit space-Sponsored Webinar Project Manager-Inbound Lead Manager (Salesforce)-Bright Bulb Marketing Awards Project Manager Show less

  • Sponsorship Solutions Manager

    Jan 2010 - Jan 2014

  • Consultant

    Mar 2009 - Sept 2010
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  Freelance writer

  Jan 2014 - Jan 2015

  Writer
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  Spear marketing group

  Jan 2014 - May 2016

  Account executive

  Spear Marketing Group is a full-service agency specializing in demand generation, lead management, and ROI-based marketing. Clients include leading companies in high-tech, retail, real estate, and green energy. Spear maintains offices in Walnut Creek, CA and Seattle, WA.As an Account Executive, I:assist clients with the development, execution, and management of demand generation, customer acquisition, lead management, and ROI-based marketing initiatives.develop a relationship with my clients to identify, understand, and support their business, marketing, product, and audience goals.become a strategic partner and extension of my client’s in-house marketing staff by offering Spear’s creative, media, and content and offer strategy experience and best practice expertise.plan, develop, and roll-out small- or large-scale campaigns that are designed to address client objectives and market challenges, which may include a new product launch or a quarterly demand generation plan.manage and track all aspects of campaigns and projects, including review and presentation of schedules, lead nurturing programs, Marketo campaigns, PPC architectures, and reports, etc.act as the liaison between my clients and the Spear creative and production teams, while maintaining relationships with any third party vendors (i.e. printers, search, client PR firms, etc.), to keep projects on time and on budget. Show less

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  Csaa insurance group, a aaa insurer

  May 2016 - now

  Communications representative iv