Experience

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  Codetel

  Mar 1993 - Oct 2000

  - Contributes to the market planning process and strategic objective development, balances these with customer needs to develop appropriate plans- Use of forecasting, statistical analysis and modeling, as well as project management business tools to improve project efficiency and effectiveness- Applies broad, thorough knowledge of key company/industry products, services and technologies across business and divisional boundaries to develop, position and implement services Oct 1996 - May1999 Paging Product Analyst Jun 1995 - Sep 1996 Senior Technical Assistant, Strategic PlanningMar 1993 - Jun 1995 Multiple Support Positions

  • Manager of Advanced Mobile Solutions

    Jun 1999 - Oct 2000

  • Multiple Analitical and Support Positions

    Mar 1993 - May 1999
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  Verizon dominicana

  Nov 2000 - Feb 2007

  Direct and control the analysis of industry trends and competitive landscape; oversee opportunity identification and evaluation, business case elaboration.Administer, direct and control the technology life cycle, assuring its performance according to market strategy and with a competitive and profitable cost structure. To plan and direct the investigation and development of new ideas in order to create new products and services. Direct and control the evaluation, development and implementation of new products or business opportunities, wireless technologies and improvement of processes. Design the marketing mix, strategies, price structure and business cases related to the development of new products.Develop the business plans associated to the strategic initiatives that represent income opportunities for the company by means of the expansion or creation of new businesses or products. Design the wireless coverage expansion plan. Guaranteeing the growth of the wireless network. Show less • Direct and control the development and implementation of the strategic and tactical marketing plans that guarantee a potential solid growth of income in the different market segments. • Design marketing strategies for Roaming: Positioning, Pricing, communication and distribution.• Coordinate and assure the implementation of marketing plans with other functional areas. • Administer, direct and control the technology and product life cycle, assuring its performance according to the market strategy and with a competitive and profitable cost structure. • Guarantee expansion of international roaming coverage through effective negotiations with different operators of cellular technology in other countries. Show less

  • New Product Development Manager

    Mar 2005 - Feb 2007

  • Marketing Manager, Roaming & Global Communications

    Nov 2000 - Mar 2005
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  Grupo humano

  Aug 2007 - Apr 2008

  Project manager

  • Direct and control the evaluation, development and implementation of new products or services, business opportunities, and improvement of processes.• Design the marketing mix, strategies, price structure and business cases related to the development of new products.• Develop the business plans associated to new ideas that represent income opportunities for the company by means of the expansion or creation of new businesses, services or products. • Develop and implement the tactical plan for new products and projects.• Identify and analyze industry trends; opportunity identification and evaluation, business case and business plan elaboration. Show less

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  Tricom, s.a.

  May 2008 - Jul 2014

  - To design and implement the strategic and tactical plan for the mobile unit to ensure compliance with key performance indicators: Revenue, Net Line Gain Growth, Market share- Develop and implement the business plans associated to the strategic initiatives that represent income opportunities for the company by means of the expansion or creation of new businesses or products. - Administer, direct and control the products life cycle, assuring its performance according to market strategy and with a competitive and profitable cost structure. Show less - Responsible for the annual business plan in terms of new customers (acquisition), net growth, ARPU, seasonality and new product portfolio of voice services (fixed and mobile)- Plan and design the marketing strategies to ensure compliance with key performance indicators: Revenue, Net Line Gain Growth, Market share- Assure the compliance of business plan through monitoring of and proactive action on behalf of customer service and sales channels.- Assure the compliance of the processes that ensure the value proposition of services.- Develop the tactical plan for new products.- Design the marketing mix, strategies, price structure and business cases in order to maintain a differentiated offering, as well as competitive products and pricing plans. Show less

  • Mobile Marketing Manager

    Jul 2012 - Jul 2014

  • Voice Segment (Fixed and Mobile)

    Mar 2011 - Jun 2012

  • Mobile Services Marketing Director

    May 2008 - Mar 2011
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  Wind telecom

  Aug 2014 - Aug 2015

  Marketing director

  - Responsible for developing and controlling the annual marketing plan and budget for the organization; for strategic market planning; new product development; brand strategy, market research programs; planning of the field force activities, also providing the company’s sales team with appropriate tools, materials and presentations.- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and Public Relations. - Developing and delivering marketing and communications strategies for the organization. Show less

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  Gcs international, ltd

  Oct 2015 - Jul 2016

  Marketing director

  - Responsible for developing and controlling the annual marketing plan and budget for both, Marketing and Sales departments- To develop and implement tactical marketing and sales plans to achieve corporate objectives for tPago service.- To plan and oversee implementation of the marketing strategy, including advertising and promotional activities, digital marketing (online, electronic media, social network), and public relations. - To establish and maintain relationships with industry influencers and key strategic partners Show less

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  Binbit

  Sept 2016 - Mar 2017

  Caribbean regional manager

  - Responsible for Market's Strategic planning and promoting and selling company's digital solutions and mobile entertainment content among telecom operators- To analyze opportunity identification and evaluation to broaden the region's offer. - Seek local alliances to ensure the best content for Binbit.- To maintain excellent relationships with customers and providers

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  Samsung electronics

  Apr 2017 - Oct 2018

  Im marketing head

  - To lead brand management activities and new product launch communications. - Responsible for marketing communications planning and execution: communications brief, creative development and agency management, media plan, budget management, campaign management and campaign ROI analysis .- To plan and implement the Mobile marketing strategy including: ATL/BTL campaigns, events, digital actions (online, social media), public relations, visual display of products, as well as promotional activities. Responsible for developing and controlling the annual budget for Marketing activities execution in accordance to management plan target. Show less

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  Teamsourcing

  Jul 2019 - Dec 2019

  National key account manager

  - Identify new business opportunities among potential and existing customers.- Building and maintaining strong relationships with customers.- Lead point of contact for all key client matters, anticipate the client's needs, work within the company to ensure deadlines for clients are met, and help the client succeed.

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  Tetra pak

  Jan 2020 - Nov 2022

  Marketing manager dominican republic & haiti

  - Assist clients by providing marketing support in the development of marketing plans and actions, the implementation of communication and advertising campaigns as well as promotions.- Provide support in the implementation and on a day-to-day basis of the loyalty program based on Picco (Connected Package Platform) for one of the most important customers in the DR.- Develop the Go-to-Market Strategy for the Water Category in C&C.- Provide insights and analysis to customers regarding industry trends, current business opportunities and support in business case elaboration.- Conduct market research and/or focus groups to identify the most suitable strategy to introduce new products or categories to our clients' consumers.- Spokesperson for selected media tours and interviews in support of the corporate strategy, related to sustainability such as Reverse vending machines implementation in DR (Recybots), and social responsibility programs such as: Lechetón Activo 20/30.- Monitor Tetra Pak share of shelf in the main retail stores, as well as clients’ brands SOS and categories' price positioning in the modern and traditional channels. - Local point of contact for the Advertisement and Public relations agencies. Show less

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  Alticedo

  Aug 2023 - now

  Senior marketing manager