Experience

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  Gunnebo

  Mar 2015 - Nov 2020

  ABOUT GUNNEBO Gunnebo is a global company that designs, develops, sells and integrates a wide portfolio of security solutions: Entrance Control, Cash management, Safe Storage and Integrated Security.In Iberia it has a structure of 270 employees distributed between its offices in Madrid, Barcelona and Lisbon and a strong services portfolio supported by its monitoring center and a wide network of technicians covering the whole region. ABOUT MY POSITIONAs part of the steering committee of the company i am responsible for: - Developing a strategic marketing for both Portugal and Spain: Defining the sales segmentation, analysing the evolution of those segments in the pipeline through Business Analytical tools, setting up a Lead Generation Program measured in the CRM, designing the Channel Acreditation Plan, etc... - Implementing and executing the annual marketing and communication plan, coordinating the Spanish and Portuguese Marketing activities. Show less

  • Marketing Director for Gunnebo Iberia

    Jun 2017 - Nov 2020

  • Marketing & Communication Coordinator for Iberia

    Nov 2016 - Jun 2017

  • Retail KAM & Marketing Management

    Mar 2015 - Jun 2017
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  Trablisa

  Nov 2020 - Jan 2022

  Director de marketing

  - Group Executive Committee member.- Strategic Marketing Plan: Marketing Plan design and execution for Spain and Portugal, aligned with business objectives to drive growth and market share increase.- Business Transformation: Led the transition from traditional service offerings to a tech-driven value proposition, strengthening business development efforts and elevating the company’s competitive positioning in the market.- Growth Programs: Business development strategy definition supporting sales segmentation and key account plans, driving growth in new business areas and improving quarterly pipeline performance metrics. Show less

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  Hikvision iberia

  Jan 2022 - now

  Marketing director

  - Region Executive Committee member. - Event Leadership: Management of large scale B2B events contributingsubstantially to pipeline growth and brand positioning, such as HIKVISIONVILLAGE, the largest event in the industry.- Digital Marketing: Customer database 6x expansion trough lead gen, driving15% of SQLs and contributing to pipeline and revenue growth through targeted digital campaigns and marketing automation strategies.- Corporate communications: Development of a comprehensive communication strategy, targeting segmented media and enhancing brand preference across key market segments.- Campaigns and promotions: Design and implementation of strategic product campaigns to introduce new products in the market and boost sales in srategic product lines. Show less