Experience

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  Ministry of tourism and creative economy

  Oct 2018 - Feb 2019

  Public relations assistant

  • Support our internal team, especially reviewing and translating our corporate material from Bahasa Indonesia to English and vice versa.• Take part in organize and oversee media events such as Media Gathering, Media Workshop, Press Conference.•Communicate and coordination with another department (until C-Level) to discuss corporate communication materials.

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  Pt perusahaan gas negara tbk

  Apr 2019 - May 2022

  • Develop written materials: Press Release, Q&As, Advertorial, Website Content, Poster / Fliers, etc. Often work with third-party to produce other communication materials such as company profiles and videos.• Communicate company programs and activities for both internal and external stakeholders: Media, Community, and Employees.• Planning and executing corporate events, both to internal and external audience such as press conference, media gathering, inauguration / launching events, internal engagement activities.• Collaborate with IT & Marketing team to develop and update company's website from time to time to accommodate customer and consumer needs.• Build and maintain strong working relationships with media in Indonesia. Manage and develop media relations strategy to seek high level of exposure in print and online media.• Responsible for SOULNATION (Internal Magazine), printing and e-magazine issuance including: content, lay out, artworks, production and distribution are being carried out in excellent and timely manner.• Consistently ideate, create and curate content with a strong point of view and deep knowledge of Perusahaan Gas Negara, using innovative approaches to format, structure and presentation to grow our corporation presence and engagement on social. Show less • Write press releases to develop website content and create social media posts.• Communicate company programs and activities to increase awareness and develop trustable corporate image by developing and executing effective corporate communications through internal, external, digital and media relations programs.• Implementing Corporate Communications plans to work programs including but not limited to public relations, media relations, crisis management, creative writing and publicity.• Responsible for effectively managing many different messages and creating easily understood communications materials that are in line with company’s vision and business objectives for internal and external audience.• Provide and manage communication materials with an advice, counsel and service to support growth of business including press releases, articles, marketing copy writing, media briefings, etc.• Create A PR Program from scratch: DUTA JURNALISTIK (2019 - 2020). Show less

  • Senior Public Relations

    Jul 2021 - May 2022

  • Public Relations

    Apr 2019 - Jul 2021
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  Happyfit indonesia

  May 2022 - Dec 2023

  Marketing communication | kol specialist

  • Develop end-to-end KOL marketing strategy from sourcing, on boarding to managing and monitoring sales performance of the creators to ensure healthy return on investment (ROI)​.• Find KOLs / Influencer / Celebrity for brand endorsement, guest star, shooting content, site visit, etc.• Maintain & grow relation with KOLs, platform team & MCNs related to affiliate & influencer marketing programs internally and externally​.• Plan and execute affiliate & influencer marketing programs​.• Negotiate with KOLs, platform team & MCNs​.• Recap, analyze, report about affiliate & influencer marketing programs.• Caption and Content Planning for Happyfit Indonesia's Instagram.• Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases). Show less

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  Careso

  Jan 2024 - Jul 2025

  Key account modern trade

  • Key Account Manager for Sociolla, Watsons, KKV, Miniso, Lion Superindo and AEON Health & Beauty.• Improve and maintain the overall performance of all Account Buyer.• Create sales forecast for all Account.• Improving stock and market return performance.• Maintaining Healthy state of stock holding inventory.• Plan and monitoring promotional activities. • Maintain Brand exposure in digital.• Act as the primary point of contact for all account issues, anticipating buyer needs, working within the company to ensure buyer deadlines are met, and helping buyers succeed.• Resolve account issues and complaints.• Plan and present reports on account progress, goals, and periodic initiatives to share with team leaders and colleagues on a regular basis.• Visit the store regularly and always find out the pattern of each store, what sales methods works, and what doesn't.• Observe the characteristics of store customers every time visit the store, find out the characteristics and patterns that customers usually do when buying a product. Show less

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  Glad2glow

  Aug 2025 - now

  Key account modern trade

  • Managing the Sociolla account end-to-end, including product listing, campaign planning, monthly forecasting, and performance optimization• Led the launch and daily operations of the new brand BODIBREZE, ensuring smooth coordination across marketing, supply chain, and creative teams• Monitoring sales performance, analyzed data trends, and executed growth strategies to drive visibility and revenue• Coordinating promotional activities such as monthly campaigns, flash sales, and new product introductions to maximize conversion• Building strong cross-functional collaboration to ensure timely PO, stock readiness, and campaign asset delivery• Providing regular business updates and insights to internal stakeholders to support decision-making Show less