Experience

• 

  Aiesec in universitas brawijaya

  Sept 2017 - May 2018

  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.• Conceptualized brand identity and developed unique accompanying graphic style for use in communications. • Developed communication and marketing plan.• Leveraged talent acquisition tools, resources, and campaigns to source and attract top talent.

  • Staff of Information Management - Brand IM Department

    Jan 2018 - May 2018

  • Staff of Marketing - Talent Acquisition Department

    Sept 2017 - Jan 2018
• 

  Societo sineklub

  Feb 2018 - Jan 2020

  • Handled daily scheduling tasks and provided administrative support for the entire department.• Maintained office supplies inventory by checking stock and ordering new supplies as needed. • Contributed to creative process through original ideas and inspiration.• Researched drawings of characters and environmental elements for inspiration.

  • Secretary

    Aug 2018 - Jan 2020

  • Staff of Art Department

    Feb 2018 - Jan 2020
• 

  Pt. indoesports karya indonesia

  Aug 2020 - Nov 2020

  Creative

  • Composed original written material for various types of publications and submitted for approval by supervisor, editor, or publisher.• Produced original, creative content for promotional advertisements and marketing materials.• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.• Assisting in producing, editing, and live-stream broadcasting operation of several projects from large institutional clients such as NVIDIA, LOGITECH, etc. Show less

• 

  University of brawijaya

  Mar 2021 - Jun 2021

  Undergraduate learning assistant for research methodology study

  • Created, collected, and recorded data on student progress to determine the next steps for student success.• Collaborated with lecturer to monitor the progress of students and adjust instructional strategies to meet specific needs more efficiently.• Evaluated students' progress in complex coding methods of the research they were undertaking and developed a plan of action for achievement.• Managed schedule of weekly appointments helping students with homework, test prep, and advanced placement examinations. Show less

• 

  Freelance

  Aug 2021 - Jun 2023

  Social media strategist, creative director, and livestream operator

  • Created and managed engaging social media content, including text, images, and videos, to help brands stay relevant and competitive.• Prepared monthly reports and presentations to track social media performance and suggest ways to improve.• Helped develop ideas and social media messages for large clients like BP2MI (Badan Perlindungan Pekerja Migran Indonesia), and Pan Era Group.• Worked on video projects for for large institutions like Harita Nickel and BPOM (Badan Pengawas Obat dan Makanan).• Contributed to crafting clear and effective brand messages that connect with audiences and build trust.• Supported livestream operations for important meetings, such as stakeholder annual events for OJK (Otoritas Jasa Keuangan) and IAI (Ikatan Arsitek Indonesia). Show less

• 

  Hidup

  Nov 2021 - Feb 2022

  Social media marketing

  • Developed organic contents around psychology-related theme for 2 social media platforms (TikTok and Instagram).• Analyzed and reported social media and online marketing campaign results.• Created interesting collaboration content with another brand to boost number of followers on both social media platforms.• Achieved big growth in followers rate of the new TikTok platform (from 22 followers to 2000+ followers).

• 

  The jakarta post

  Oct 2022 - Jan 2023

  Social media specialist

  • Designed and implemented organic content from daily generated news (Instagram, facebook, twitter).• Created daily booklet named ‘Today’s Paper’ by compiling news from daily printed newspaper (Instagram, facebook, Twitter).• Helped in creating a new live-stream broadcasting operation using OBS Studio.• Collaborated with sales departments to develop integrated advertisements content for clients such as Gojek, Grab, OVO, Tokopedia, BKPM (Kementrian Investasi), Thales, Payung Fantasi Musical Series, etc.• Developed marketing content such as promotional materials, rebrand looks, and advertisements for all social media platforms.• Helped in achieving big growth in followers rate of Instagram platform (from 83K to 94K followers). Show less

• 

  The jakarta post

  Apr 2023 - now

  • Produced weekly video content, managing every aspect of production from start to finish, including creating storyboards, writing scripts, selecting and editing audio, choosing voiceovers, and curating visuals.• Conceptualized and developed engaging series such as "Explain Like I’m 5," "Meet the Maker," and "Daily News Reel," driving audience engagement and retention.• Created special report videos to complement written reports, such as those on Nusantara City, delivering compelling narratives and visual storytelling to enhance the impact of key topics.• Managed end-to-end production for live events, including livestream programs, ensuring seamless execution and professional quality.• Oversaw all production assets for live events, including design, scripting, editing, and technical setup, to meet project objectives effectively.• Worked closely with editorial and marketing teams to align multimedia content with strategic goals and organizational messaging.• Streamlined production workflows to optimize efficiency and ensure consistent delivery of high-quality multimedia projects. Show less • Managed every stage of the production process for three special reports for Thomson Reuters Foundation, ensuring seamless execution from concept to delivery.• Oversaw the creation of special explanatory videos to complement the reports, breaking down complex topics into engaging and easily understandable visual narratives.• Designed and developed multiple social media campaigns to amplify the reach and engagement of the special reports, strategically driving attention to the overarching theme.• Collaborated with cross-functional teams to ensure the reports and associated media aligned with the organization's mission and messaging goals.• Ensured consistency and quality across all content, maintaining a high standard of storytelling and visual appeal. Show less

  • Multimedia Content Producer

    Jul 2023 - now

  • Social Media specialist / Creative Director (Thomson Reuters Foundation Project)

    Apr 2023 - Sept 2023