
Timeline
About me
Head of Education, Prevention & Communication
Education

European school of luxembourg
1995 - 2007European baccalaureate literateActivities and Societies: The Pupils' Committee: Representative for Sport and Leisure, Baccalaureate Representative: Event Management The European BaccalaureateA Study of the Performance of European Baccalaureate students in Higher Education in the UK and Ireland Daniel Kelly1 and Alison Kelly, European School, Luxembourg, April 2006http://gudee.eu/qualite/kelly.pdf

London metropolitan university
2011 - 2012Msc international sport managementInternational Sports Law, Sport Policy, Leadership and Strategic Management

Southampton solent university
2007 - 2010Ba (hons) sport studies with businessMarketing, Finance, Organisation and Behaviour, Coaching, Fitness etc.

State university of new york college at cortland
2011 - 2012Msc international sports managementInternational Sport Organisation & Governance,Sport Marketing,International Sport Business & Finance
Experience

Sport schule kiss
Jun 2008 - Jul 2008Physical education assistantAssisted Maike Gebauer, introduced Physical activity to 3-7 year old children my in 1st language (German). Created coaching plan-session, prepared exercises & led them.Emphasised relational skills & confidence with children, new organisation skills.

European parliament
Jun 2010 - Jun 2010Finance internGD Finance

Liege basket
Aug 2010 - Dec 2010Marketing & communications internSport ManagementMarketing & Communications for a professional D1 basketball team. • Ameliorated online presence• Created Social Media platforms & initiated social activity with the fans• Organised promotions & competitions for universities, local Basketball clubs & municipalities• Was in charge of promoting the club & sport through weekly training sessions with children & adults, in collaboration with the players in local areas• Event marketing – competitions, cheerleaders, wine tastings• I was the person of confidence between the five American players at the club & the management.Also: public relation, ticket & fan store sale, VIP, facility management, managing athletes & teams, translating during press conference. Show less

Unicef
Jun 2011 - Jul 2011Facer• Face-to-Face fundraising campaign through direct communication.• Recruiting new regular donors to UNICEF-Luxembourg through the annual « Face to Face » campaign.• Raising awareness among the general public about the projects engaged in by UNICEF-Luxembourg.• Recruiting regular donors to UNICEF-Luxembourg ("Global Parents") among the general public.• Carrying out both the above-mentioned activities in five languages (Luxembourgish, French, German, English, Italian).• As team leader, being responsible for the presence, order, and presentation of the group of fundraisers, as well as evaluating their success & maintaining their morale. Show less

Cemano communications gmbh
Jan 2012 - Feb 2012Marketing & communications internIn part fulfillment of the Master of Science Degree, I have interned two months with Cemano Communications in Munich. My tasks were conception & project management in Sports Marketing, while working with high clientele such as FC. Bayern Munich, Allianz & MAN on projects such as: • Allianz Football World Trip• Allianz Junior Football Camp• http://www.football-for-life.com/

New york red bulls
Mar 2012 - Aug 2012Dual operations & retail internI interned five months at Red Bull Arena & Delaware North Company, NJ. USA. This unique dual Operations & Retail Internship required me to work hand in hand with professional sports staff & soccer teams. I worked at the same standard as contracted employees, up to being able to fully replace experienced members of staff.• Red Bulls NYC Supporters March 5th May 2012.• Argentina National Team Open Practice 7th of June 2012.• New York Red Bulls Autograph Session 2nd of June 2012.• AS Roma vs. El Salvador 27th of July 2012.• Trophée des Champions, 28th of July 2012. - Montpellier HSC vs. Olympique Lyonnais.• Tim Cahill Presentation/Press Conference for New York Red Bulls 30th July 2012.• Tottenham Hotspur FC. vs. New York Red Bulls 31st of July 2012. Show less

Us. sandweiler
Aug 2012 - Apr 2013Football coach & assistant event managerWhile doing my thesis for my MSc International Sport Management I was:• Full time first Coach of Poussin Team (9-10year old).• Organised yearly tournament (2 days tournament with over 70 teams).• Managed clubs bureaucracy (licences, memberships, club retail and catering)

Globalsportsjobs
Mar 2013 - Dec 2013Marketing & communications executive (dach)GlobalSportsJobs is a specialist digital media platform for the international sports industry posting quality sports vacancies & publishing original & engaging sports industry content. It also provides bespoke job board technology for its clients & partners, delivers advertising opportunities & offers a communications platform for sports organisations around the world.As the Marketing & Communications Executive for Germany, Austria & Switzerland, my responsibilities included:• Liaising with external job board technology provider on a weekly basis, to ascertain the German language website would be fully functional for launch;• Launching the German language website through Marketing activities, including circulation of press release, mailing campaign, competition hosted on website & social media activities;• Sourcing engaging & relevant content for the GlobalSportsJobs German language website, & manage distribution across the company's network of affiliates;• Launching & managing new German language Twitter and Xing accounts to service the German language website;• Working alongside the Sales team to identify relevant job postings for the German language website;• Utilize Content Management System to upload & manage new content & job postings to German language website, ensuring it was accurate and up-to-date;• Evaluating & reporting weekly site metrics utilizing Google Analytics to monitor German language website activity;• General office admin-related tasks;• Database management;• Daily collaboration with partners such as UEFA, FIFA, FA, Manchester City, Arsenal, Fulham FC, DFB, Bundesliga, IPC, ATP, Aspire, Infront, Repucom, FIBA, DBB, Beko BBL, DVV, DKV, EHF, BOA, England 2015, Euro 2016, Europäische Sponsoring-Börse, Deutsche Sporthochschule Koeln, Adidas, Nike, Puma & various other. Show less

Barnet fc
Jan 2014 - Apr 2014Marketing & communications executiveLondon Bees, The Hive & Barnet FC. (Contract) As the Marketing and Communications Executive for the London Bees, Barnet FC & The Hive I was in charge of:• Introducing fan-based programs, events and initiatives to appeal to league supporters of all ages & encourage their attendance at matches.• Overseeing player appearances to drive awareness of the club locally & nationally.• Implementing FA national marketing campaigns at a local level to increase awareness & attendance at home games. Work with The FA national marketing team to deliver joint objectives & attend monthly marketing meetings at Wembley Stadium.• Responsible for creating & implementing exciting and engaging match-day experiences for fans including a match day program.• Managing and updating the club digital media, including social networks & website• Responsible for research with fans to understand insights & motivations for attending games.• Responsible for using research results to further drive support for the club.• Responsible for applications for central FA marketing funding & delivery of relevant initiatives to enable your club to carry out innovative & successful marketing campaigns.• Organizing the match-day experiences for fans & gauge fan reaction• Working with the General Manager in identifying new commercial sponsors for the club.• Assisting the General Manager on occasions with various club duties as required.• Assisting with other areas of marketing & media within The Hive stadium & partner clubs. Show less

Manchester united
Apr 2014 - Jul 2014Sponsorship analystAs part of the Commercial Analyst team I provide bespoke research & analysis support the sports sponsorship sales for Manchester United Football Club. My duties involve researching and writing reports, monitoring & reporting on developments within the sport industry, compiling lists of companies to approach & supporting sales meetings.Excellent interpersonal skills, self-motivation, strong analytic & report writing skills along with business acumen are needed.

Haymarket media group
Jul 2014 - May 2017International account managerClassic & Sports Car (C&SC) is the market-leading magazine for collecting, buying, maintaining, restoring or aspiring to own classic cars for over 25 years.• Sole management of all international accounts; from car dealers, collectors, auction houses & agencies, to watch brands, classic car shows & car rallies.• Through print, digital, sponsorship & stand space sales I contributed revenue of just under £0.5mio a year. • 80% Account Management - 20% New Business. • Broke longstanding records on my first year & increased print revenue by 25% in 3 years. • Outstanding client relationships, after attending major shows and exhibitions in UK & International such as Retromobile Paris, Techno Classika Essen, Silverstone Classic, Goodwood Revival. • I was part of the founding team of the Classic and Sports Car Show, where I contributed 25% towards the overall target of £220k. Show less

Dentsu aegis network
Jun 2017 - Dec 2017Account managerGravity Media is part of the Dentsu Aegis Network and a full-service advertising agency with strong cultural capabilities. We help build relevancy in the new interconnected world.Clients: Inter Milan & Pelé.Social and digital management, specialised in defining and expanding the clients brand to reach new audiences. Serving as bridge between clients Marketing, Social, Digital and Design teams and Gravity’s Creative, Strategy and Digital departments.

Carwow
Feb 2018 - Dec 2018Leasing partnership managerWorking closely with the Business Development and the Product team to offer the leasing dealers and brokers the best possible service. Was recruited to increase monthly leasing sales by 900% & improve customer and client UX.

Bigbang interactive media s.a.
Jan 2019 - Jan 2020Senior account managerIn charge of managing international and local clients such as Coca-Cola, Cactus, Lalux, Losch and signing new business such as Pizza Hut, Rituals, Zweibrücken Outlet.

Ierace i dechmann + partners
Jan 2020 - Apr 2020Account managerRecommended and managed clients 360° communication, by leading print and digital campaigns as well as events.Clients included: Banque Havilland, Stugalux, MWMW, Luxinnovation, Bank of China, Aldi...
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Agence luxembourgeoise antidopage (alad)
Sept 2020 - nowHead of education, prevention & communicationAs the Head of Education, Prevention, and Communication at Luxembourg's Anti-Doping Agency, I lead strategic initiatives to promote clean sport, fostering an environment of integrity and fairness. My role bridges education, prevention, and public awareness, ensuring that athletes, coaches, and sports stakeholders are equipped with the knowledge and tools to adhere to anti-doping regulations.Key responsibilities include:• Strategic Leadership: Heading the Education and Prevention Department, where I create and oversee the strategic plan and budget forecast, ensuring that our programs are both innovative and sustainable.• Education & Awareness Programs: Designing and implementing comprehensive educational workshops, conferences, and campaigns with interactive and engaging content to promote clean sport. These programs are tailored to athletes, sports organizations, and the public, focusing on ethical sporting practices and long-term athlete well-being.• Prevention Strategies: Developing evidence-based prevention initiatives to minimize the risk of doping through early intervention, proactive outreach, and collaboration with sporting communities.• Communication & Rebranding: Leading the modernization project, including overseeing the rebranding of the agency, managing the development of a new website, and directing all marketing and communication efforts. This involves crafting social media strategies, digital and print campaigns, and ensuring cohesive and impactful messaging across all platforms.• Advocacy & Ambassadorship: Serving as a competent educator and ambassador of clean sport, I represent the agency in various national and international forums, advocating for a doping-free sporting environment.By combining strategic foresight, innovative educational approaches, and a commitment to clean sport, I strive to ensure that every athlete in Luxembourg can compete in a fair and doping-free environment. Show less
Licenses & Certifications

Fa level 1 football coaching
Hampshire fa
Fa level 9 refereeing
Hampshire fa
Languages
- geGerman
- enEnglish
- frFrench
- itItalian
- spSpanish
- luLuxembourgish
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