Swagata Kashyap

Swagata kashyap

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location of Swagata KashyapGuwahati, Assam, India
Followers of Swagata Kashyap373 followers
  • Timeline

  • About me

    Senior Associate | Paid-Media Marketing (Meta Ads, Google Ads & LinkedIn Ads) | VIT'22

  • Education

    • Vit_vellore institute of technology

      2018 - 2022
      Bachelor of technology - btech biotechnology
  • Experience

    • Wrytin

      May 2019 - Jun 2019
      Content writer
    • Visual bloggers'​ club

      Jan 2020 - Jan 2021
      Chairperson
    • Samagra foundation

      Nov 2020 - Dec 2020
      Social media marketing intern

      - Developed social media content for Facebook and Twitter. - Strategized and evaluated popular hashtags to use to reach the target audience- Coordinated with the graphic design team to design creatives for the social media posts.

    • Henry harvin

      Dec 2020 - Mar 2021
      Digital marketing intern

      - Created quality backlinks through different channels- blog commenting, social bookmarking, guest posting, classified submissions, business listing, and review submission. - Managed online reputation for the company in platforms like Reddit by interacting with the audience, answering queries- Improved SERP rank for target pages using off-page SEO techniques

    • Daffodil health

      Jun 2021 - May 2022
      Digital marketing intern

      - Manage daily operations for the brand across three social media platforms. - Create marketing strategies to increase audience interaction and convert leads to customers. - Increase reach and followers on Instagram and Facebook - Coordinate with team members for daily activities and further assist in tasks for a smooth workflow. - Improve brand awareness by creating and managing paid campaigns on different platforms like Google ads and Facebook ads. - Analyzing data points of the paid campaigns and optimizing them for best results Show less

    • Prohed

      May 2022 - Sept 2023
      Digital marketing executive

      - Managing operations across platforms like Facebook Ads, Google ads, LinkedIn ads and Snapchat ads- Monitoring campaign budgets, performance, and ROI, making necessary adjustments to improve results.- Utilizing Google Analytics to track website performance, measure key metrics, and generate actionable insights for continuous improvement.- Preparing comprehensive reports on campaign performance, providing actionable insights and recommendations for future improvements.- Conducting regular competitor analysis to identify opportunities and stay ahead in the market, adjusting campaign strategies accordingly.- Designing media plans to identify relevant channels and platforms for advertising campaigns, considering target audience demographics, market trends, and budget allocation. Show less

    • Pristyn care

      Sept 2023 - now
      Digital marketing senior associate
  • Licenses & Certifications