Experience

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  Ur-channel digital signage & multimedia broadcasting company

  Jan 2012 - Jan 2013

  Content creation and relationship manager
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  Free the children

  Jun 2013 - Jan 2015

  Program manager | new media and app development

  As Program Manager, I oversaw the We365 app, a platform designed to connect youth with a medium to complete real-world challenges that help make the world a better place. My role involved:- Successfully leading the strategy for generating 100,000 downloads in year 1 - Managing all sponsor and partnership relationships and the return on their investment - Conducting on the ground user research to inform app improvements- Bridging the gap between users and the team of developers Show less

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  Nordest studio

  Jan 2014 - Dec 2020

  Founder, director of brand and communications

  Nordest Studio is a marketing and production agency that conceptualizes, builds and executes on creative projects for clients and for larger agencies. As creative director, I helped businesses connect meaningfully with their audiences. A meaningful connection means:- Clarifying your message to ensure they understand what you sell and how it solves their problem- Choosing the right channels to reach them - Crafting memorable content through copy, video, experiential activations and more.Some notable clients included RBC, TELUS, Government of Canada, We Day, Moksha Yoga, Capital One, Kativik School Board, American Express, The National Ballet of Canada.What we were able to achieve in under 7 years: - Scaling to a multi-million-dollar generating business - Building a team of Toronto-based talent made-up of designers, producers and account managers- Landing some of Canada's biggest brands via happy customers (referrals) Show less

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  Rbc ventures

  Apr 2020 - Aug 2022

  Venture strategic partnerships

  At RBC ventures, we scaled startups and high-growth companies that solved real-world problems. - Managed a partner roster of 10 top tier partners - Created strategic collaborations between partners and startup companies- Owned the bank's most strategic relationship with DoorDash. More on the partnership here: shorturl.at/howA5

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  Narrative agency inc.

  Apr 2020 - now

  Founder and ceo

  Even the most ambitious entrepreneurs wrestle to nail their branding and marketing.I offer hands-on consulting and workshops to help founders feel confident speaking about their businesses and drive more engagement with their end-users. If you're a startup founder (or an incubator looking to support your founders), the 'brand clarity program' or the 'CMO power hours' might be exactly what you need to clarify your brand positioning to win more business.www.narra-tive.com

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  The dmz

  Dec 2021 - now

  The DMZ is a leading startup incubator equipping tech entrepreneurs with the tools needed to build, launch, and scale highly impactful startups.I work with tech founders to clarify their message and product offering to drive more sales. + Get clear on your customer's pain points + Find the right words and visuals to engage them+ Feel good knowing you're doing it all 'right' Outcomes from the brand clarity workshop have lead ambitious DMZ businesses to see a 5x increase in website leads and 8x increase in email subscriptions. Show less

  • Director, Marketing and Communications

    Oct 2023 - now

  • EIR (Expert in Resident)

    Dec 2021 - now