Experience

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  Interweb design

  Jun 1995 - Aug 1997

  Copy writer, developer & co-founder

  Co-founder of a new media company in Helsinki.

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  Interaktiivinen satama oy

  Sept 1997 - Oct 1999

  Design manager / team leader

  Leading a team of creatives and participating client projects as a new media designer and project manager. Part of a founding group of Satama.

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  Satama interactive oyj

  Jan 1999 - Jan 2000

  Digital design manager
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  Aalto university

  Jan 2001 - Aug 2024

  Lecturer, course author

  Since summer 2001, I have been lecturing in the ITP, Information Technology Program- summer course Helsinki School of Economics, Aalto University (http://itp.hse.fi). My responsibilities have ranged from planning the overall course structures to lecturing the strategic design issues, web design tools, methods and theory on interactive and information design. *** Today I run a 3-week lecture series under topic "Digital Marketing" ranging from strategy development to content creation challenges. Show less

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  Satama interactive oyj

  Jan 2001 - Jan 2007

  Digital desing competence development responsibilities, leading 85+ digital designers, new business support, digital service development project management and concept design. Read Forester report about Satama (year 2007) http://www.cips.org/Documents/Membership/The_Forrester_WaveT-European_Interactive_Agencies_-_Web_Design_Capabilities_Q4_2007.pdf Along with client work in charge of development of all design competence of 80+ UEX/UI/graphic/concept designers in several locations in Finland. Member of extended management team

  • Chief Designer, User Experience

    Apr 2001 - Jan 2007

  • Design Competence Leader

    Jan 2001 - Jan 2005
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  Rastor-instituutti

  Jan 2005 - now

  Trainer

  Sharing my thoughts and experiences in various training programs and courses at Institute of Marketing, a established adult training center:Digital Media and Integrated CampaignsCreative Media and Campaign PlanningSocial Media MarketingDigital Service Design

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  Management institute of finland mif oy

  Jan 2006 - Dec 2024

  Trainer

  Sharing my thoughts and experiences in various training programs and courses:Digital Communication Digital Marketing and AdvertisingSocial Media MarketingCommunity Management and Content CreationDigital Marketing for B2B companies

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  Mrm worldwide / mccann worldgroup helsinki

  Feb 2007 - Apr 2009

  Director / planner

  I was a digital director at McCann Worldgroup Helsinki group Jan-April 2009. From Feb 2007 to Jan 2009 I founded and led MRM Worldwide Helsinki, a relationship marketing and digital marketing disciple within the mccann-group. MRM uses traditional direct marketing and new emerging digital means, we help our clients to improve their sales, customer loyalty and thus their business.

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  Lowreality marketing architects

  Apr 2009 - now

  Marketing architect / trainer and coach / marketing strategist / digital media buying

  Independent experienced marketing coach and consultant working through my personal consulting firm. Services: (1) from strategic marketing planning and training sessions to (2) hands-on digital media operations (SEO with Ubersuggest and SEO PowerSuite, SEM, Google and Social Ads with Google Ads, Meta Business Manager, Linkedin Campaign Manager, Twitter Ads, Pinterest Ads, Snapchat Ads, Tiktok Ads, Quara Ads), Community management and Web Analytics (Google Analytics, Piwik Pro). Ask more, lets talk! Whenever you’re ready,I can help you to be better Show less

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  N2

  May 2009 - Nov 2009

  Strategist /

  N2 is a modern marketing agency based in Helsinki, Finland

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  Infor oy

  Aug 2009 - Feb 2012

  Author of books: "social web for small biz" and "age of dialogue" (infor oy)
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  Avaus

  Nov 2009 - Jun 2011

  Planning director ((formerly avaus dialog))

  Head of Dialog Marketing and Service Design team. Advising business to improve customer value and to generate better ROI through interactive marketing activities especially in the area of digital direct (email, mobile). Clients included IKEA, S-Group, and URHOtv. And one thing: do you have the orange IKEA FAMIY card and you receive email and mobile marketing? Well, I am sorry, I helped to build the way they boost their sales and build loyalty :)

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  Omnicom media group

  Jun 2011 - Jan 2013

  Digital director

  Head of digital business. Responsible for digital media business development for Omnicom Media Group. Leading and managing Omnicom´s Digital team based in Helsinki. We provide planning, creative, buying and optimazation services to OMD and PHD media agencies. We cover full range of digital expertise from display and search advertising to social engagement, analytics, and research.

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  Groupm

  Feb 2013 - Mar 2016

  Digital director

  Leading and managing our digital media planning & activation team for Mindshare, MEC, Mediacom and Maxus in Helsinki, Finland. Responsbile for create contact digital strategies and buying strategies for global, regional and local clients including Unilever, Orion Pharma, ABB, Danone, and Johnson&Johnson. Nordic Digital Lead for one of the GroupM´s key global client. Senior Digital Lead in Finland for many our FMCG brands. Also doing number of digital media planning, social media ocmmunity management, SEO work, and content creation to keep my feet down the earth :)Internally building and maintaining media and technology partners relationships to improve agency efficiency. Working activily for new business pitches and continiously adopting new technologies like programmatic buying, RTB an analytics to improve both agency profits and client´s business. Enjoying work. Show less

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  Lewl

  Mar 2013 - Jun 2014

  Member of the board

  LEWL is a Business Design Company that combines business consultation with design methods and future thinking. The company has been founded by ten experienced professionals with strong track record in business management, service design, online marketing, futures thinking and branding. The company provides prototype based business design services for industries and companies with proven business challenges

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  Avidly

  Mar 2016 - Mar 2020

  Marketing architect

  *** Media Strategist. Digital Marketing Consultant. Corporate Trainer. SEO Specialist. Social Media Specialist ***At Avidly, a full service marketing service agency, I am working in a media&analytics specialist team responsible for delivery of all digital marketing activities for our clients. I am actively and often independently (as a project director/account director) handling all daily management of campaigns and projects related to programmatic buying, SEM/SEO, paid social and other forms of marketing activities. My specialities are SEO and Social media consulting, and I do a lot of hands-on training and lecturing of digital media.In Spring/Summer 2017 I was acting as a Media Business Unit Director for Zeeland Media Group (www.zmg.fi). Show less

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  Zmg zeeland media group

  Apr 2017 - Aug 2017

  Media business unit director (interim)

  ZMG is a media planning and buying unit of Zeeland Family. I was managing and executing various daily operations, new business, media strategies, media planning, media buying and reporting.

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  Metropolia university of applied sciences

  Sept 2017 - now

  Visiting lecturer

  Sharing my 20yrs experience of digital marketing at Marketing Comms Strategy -course and later Marketing Analytics -course

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  Savu glass

  Jun 2020 - now

  Partner, marketing & communication

  Noble Glass is a Finnish glassware design startup focusing adult consumables tasting glassware. Our first product is patented SAVU Whisky Glass, the world´s most innovative whisky glass, which removes disturbing ethanol in minutes. Please visit www.savuglass.com for more information and buy one at savuglass.com/shop.#viskilasikauppias #YourLocalWhiskyGlassSalesman #savuglass