Anthony McNally, CAS

Experience

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  Motivators

  Jun 2005 - Jun 2017

  Motivators, Inc., is a leader in the advertising specialty industry, offering tens of thousands of imprintable promotional products available at outstanding prices.As Director of Operations & Customer Experience, I report directly to the CEO, supporting business objectives by developing and executing strategies, systems, policies, and procedures that generate improved efficiencies and increased profit margins. I identify internal/external revenue-generating, cost-saving, and cost-avoidance opportunities that significantly increase profit margins. Additionally, I produce and analyze departmental reports to compare forecasts, budgets, and actual outcomes, advising and implementing appropriate corrective actions when necessary.I monitor daily quantitative outputs across all departments comprised of 20 internal staff and a team of freelance artists. I am committed to ensuring positive customer experiences that increase revenue and retention and I coach our customer service staff.Human resources responsibilities include recruitment, interviewing, hiring new employees, building training procedures, developing disciplinary forms and policies, and implementing dress code/vacation policies.Some notable accomplishments include:• Increased profit margin from 11% to 26% in 2015 by correcting vendor order errors and terminating loss-generating vendor relationships• Successfully negotiated volume shipping discounts with UPS, resulting in a 52% margin on line item shipping, a $700K increase; key architect of decisions to integrate an outsourced team, reducing per order processing cost 71% from $26 to $7.51 and renegotiating costs associated with outsourced art creation 82% from $15 to $2.71• Personally generated 2015 sales of $250K in addition to primary management responsibilities Show less As Sales Manager, I developed and managed Motivators' first-ever inbound and outbound sales departments. Overseeing up to 7 Sales Representatives, I catapulted annual revenue from $5MM to $9MM and was responsible for hiring and training all new inbound/outbound sales staff. I generated sales via cold calling, networking, and re-activating dormant accounts. I have a consultative sales style that bolsters relationships and garners trust. Some notable accomplishments include:• Recognized as first-ever $1MM salesperson, generating 20% of company’s total revenue; personally managed company’s Top 20 revenue-generating accounts with combined revenue of $2MM • Spearheaded transition from paper-based manual ordering system to an internal online system; collaborated with IT Manager to develop programs for order entry, phone and internet sales tracking, and quote generation and delivery • Mentored and developed 2 Sales Representative who earned promotions into leadership roles Show less

  • Director of Operations & Customer Experience

    Aug 2009 - Jun 2017

  • Sales Manager

    Jun 2006 - Aug 2009

  • Customer Service Representative

    Jun 2005 - Jun 2006
• 

  EPromos Promotional Products

  Jun 2017 - Feb 2018

  Sales Support Team Lead
• 

  Vanguard – Creative, Digital, Promo

  Mar 2018 - now

  • Brand Experience Manager

    Jul 2023 - now

  • Sales Operations Manager

    Sept 2019 - Aug 2023

  • Strategic Sourcing Manager

    Jan 2019 - Aug 2023

  • Senior Account Representative

    Mar 2018 - Aug 2023