Timothy Skau

Experience

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  HN Productions

  May 2008 - Dec 2013

  Co-Founder | Creative Director

  Founder of theater and film production company based in Chicago. Led creative teams ranging from 7-15 people. Controlled budgeting, billing, and marketing strategies.

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  120 Sports

  Nov 2013 - Feb 2016

  Social Media Digital Producer

  (Impacted by RIF)• Increased brand awareness for 120 Sports by coordinating with social media teams from the MLB, NHL, PGA and NASCAR.• Built social media followers from zero to over 100,000 in less than one year across multiple social channels.

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  Freelance (Self employed)

  Oct 2015 - Jun 2017

  Digital Marketing Specialist

  Developed social content and paid strategy for multiple small and large business including a religious gift company, a personal trainer/gym, and even a burlesque show with a six figure budget.

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  Adar

  Jul 2016 - Dec 2016

  Social Media and Content Strategist

  • Crafted organic and paid strategies for all major social channels.• Social strategies led to four months of consistent growth in key social metrics month over month.

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  Newsy

  Jun 2017 - May 2019

  Social Media Manager

  • Led a team of social media coordinators in creating and executing campaigns across all major social channels of four million followers.• Founded a mixed team of marketers and journalists to create socially optimized content for major events (State of the Union, midterm elections, breaking news) to increase brand awareness by 10% YOY.

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  Guaranteed Rate

  Jun 2019 - Mar 2020

  Director of Social Media Strategy

  (Impacted by RIF)• Led team marketers and community managers in an in-house agency and crafted campaigns through data-driven analysis for 15 corporate channels and 1600+ loan officer channels.• Founded The Social Media Studio, a video-based learning tool that increased loan officers' knowledge of social media best practices, raising social following by 30% in six months.• Consulted on paid social campaigns ranging from $150K spend to $350K spend.

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  The Motion Agency

  Jan 2021 - Mar 2022

  Director of Social Media Content and Strategy

  • Developed and orchestrated B2B. B2C social media strategies, managing the direction of client's social media campaigns with a 100% client retention rate.• Managed platform vendors, digital media partnerships, and oversaw execution of paid campaigns ranging from $50K-$150K spend.• Delivered high-level analysis and insights on organic and paid campaigns, using data to improve results and optimize performance.

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  Infinite Reality

  Mar 2022 - Feb 2024

  Head of Marketing, Social Media, and Community Growth

  (Impacted by RIF)• Designed year-long content calendars and cross-channel marketing campaigns for partners and sponsors including Nike, Activision, Riot Games, ASUS, Razer, Cupra and LG. Focused on highlighting new products and engaging Gen Z audiences through esports platforms.• Developed and executed B2B and B2C social media marketing strategies on channels with a combined 4 million followers to promote brand growth by 20% within six months.• Created influencer campaigns based on brand awareness or product placements to an influencer network of over 50 million followers across major social platforms• Managed a global team of 12 marketing professionals, community managers, and creative teams.• Spearheaded a major marketing campaign that resulted in a 40% increase in overall digital engagement and a 25% boost in sales, surpassing initial targets.• Managed eCommerce marketing strategies for DTC branded merch included hats, tshirts, jerseys, and gaming equipment• Crafted press releases for corporate and multiple owned brands in the gaming, NIL, and Web3 spaces• Built social strategies for tech and gaming clients in the live event space Show less

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  Freelance

  Feb 2024 - now

  Social Media and Digital Marketing Consultant

  ✅ Social Media Strategies + New Product Launch✅ Data-Driven Insights and Metric Analytics✅ Influencer Marketing and Brand Partnerships✅ Content Strategy and Creative Direction