Lauren Murphy

Experience

• 

  The Daily Orange

  Oct 2011 - Dec 2012

  Assistant Photo Editor

  Managed all aspects of the photo department: including covering assignments, managing staff photographers, editing, working and communicating with all departments of the paper.

• 

  IOM

  Jun 2013 - Aug 2013

  Intern

  Responsibilities:Work in the communities to assist in the IOM's counter-trafficking and development initiatives.Serve as tutors to children two-days per week as a means to integrate within the community.Create and implement a community development project to be completed within the six week period.Investigate and research a migration challenge identified in Ghana or another African country, develop a proposal and presenting before a staged donor committee.Achievements:Researched, produced, and edited a documentary short on Ghana's child trafficking issues. The film centered on the stories ofvictims of the crime through interviews on anecdotal evidence in order to educate those in the community on the risks of selling ones child.Produced a fundraising film for Peace Corps volunteer and refugee of Sudan, Nhial Malia. The film aimed to raise funds for hisreturn to his home village that he had been forced out of during the conflict. Taught an information and communications technology course to the Srafa Wesley Community Basic School. Held workshops on girl child education, food/water safety and hygiene. Further researched Ghana's child trafficking challenge and drafted a proposal for an educational awareness campaign. The campaign's aim was to promote a child's right to a normal childhood with the right to education and to oppose trafficking and forced labor of a child.Developed skills in the local languages, Twi and Fante. Enhanced cultural awareness and sensitivity to customs and cultural differences. Show less

• 

  Amnesty International

  Nov 2015 - now

  As the Senior Manager of Brand and Creative at Amnesty International USA, I lead the development and execution of dynamic, inclusive visual content to support human rights campaigns. My role centers on shaping AIUSA’s visual identity across multiple channels, amplifying media coverage, broadening our online reach, and driving public and member engagement to advance our mission.I manage the creative direction of our multimedia programs—photography, videography, and design—ensuring they align with our organizational values and objectives. I manage a Creative Coordinator, guiding project execution, creative development, and maintaining brand consistency across all platforms.My work involves collaborating with internal teams and external partners to enhance creative capabilities, producing compelling content that resonates with diverse audiences. I stay on top of emerging visual platforms, sourcing high-quality visuals ethically and legally, and ensuring compliance with copyright regulations while managing their distribution.A key aspect of my role includes participating in global delegations and research missions, directly documenting human rights abuses and advocacy efforts. I partner with our digital teams to align content with social trends and analyze performance metrics to optimize engagement.I am committed to integrating IDEA (Inclusion, Diversity, Equity, and Access) into all aspects of visual content creation, ensuring AIUSA’s visual assets are representative of diverse communities. I continually evaluate and refine our practices and ethical standards to ensure our content reflects our commitment to justice and fairness.With strong leadership, organizational, and project management skills, I lead efforts to deliver creative, impactful content on tight deadlines. Passionate about human rights and social justice, I work in sensitive environments and adapt quickly to changing circumstances to advance AIUSA's mission through creative storytelling. Show less

  • Senior Manager of Creative and Brand Identity

    Apr 2024 - now

  • Multimedia Manager

    Nov 2020 - now

  • Digital Producer

    Nov 2015 - Mar 2021