Sam Oliver

Experience

• 

  UCL Advances

  Jan 2009 - Jan 2011

  HELO Project Consultant

  Conducted market entry opportunities for a Retail company and delivered a creative solution to get an international Tech company a meeting with BBC executives

• 

  LA Fitness/Self-Employed

  Jan 2010 - Jan 2011

  Personal Trainer

  Managed 20+ clients as an internationally qualified personal trainer (full-time alongside studies)

• 

  Brompton Brands

  Jan 2011 - Jan 2012

  Head Waiter (Mahiki)

  Led a team of 20 servers at Mayfair-based club. Drove weekly team sales growth of over 300% in 6 months. Consistently >150% vs. personal sales target of £1,500 per week

• 

  IAC Acoustics

  Jan 2012 - Jan 2013

  Business Analyst (Contract)

  Delivered project scope to identify potential product partnerships for the IAC Board

• 

  Strategy& (formerly Booz & Co)

  Jan 2014 - Jan 2017

  Senior Associate

  Supported 20+ strategy projects, mainly focused on SMEs with £10m to £200m revenue in Consumer & Financial Services. Responsible for assessing 3-5 year goals and plans through research & data analysis.

• 

  Carwow

  Jan 2017 - Jan 2019

  Part of the leadership team that grew carwow revenue 5x, added 150 people in 4 countries, shipped lots of award-winning content and built the world's most popular car YouTube channel.Accountable for international P&L. Responsible for an international GTM team of 15 across general management, sales (B2B), account management (B2B) and growth (B2C) Led our company strategy process, corporate development and key strategic projects like internationalisation and new proposition development from pre-Series B up to our Series D.

  • Head of International

    Dec 2017 - Jan 2019

  • Chief of Staff

    Jan 2017 - Dec 2017
• 

  Farewill

  Jan 2020 - Dec 2022

  Part of the Exec team that scaled Farewill to 100,000s customers, turned our products profitable, raised £650m for charity and won awards for transforming some of life's hardest moments. Accountable for company strategy development and gross margin. Responsible for functional leadership of ~30 in Sales, Operations, Product, Legal, Finance & Compliance. Accountable for revenue and CAC for all products & channels. Responsible for functional leadership of ~25 across Partnerships (B2B), Sales (B2C) and Marketing (Growth, Content, Design, PR). Accountable for P&L performance for Wills & Probate products. Responsible for market strategy and decision making across all functions.

  • Chief Operating Officer

    Mar 2022 - Dec 2022

  • VP Commercial

    Apr 2021 - Mar 2022

  • General Manager

    Jan 2020 - Apr 2021
• 

  Freelance

  Jan 2023 - Oct 2023

  Freelance

  Commercial & strategic projects as Chief of Staff to CEO or CCO (2019-20, 2023+):2019: Develop & launch new proposition at £30m EBIT UK payments firm leading team of 402019: Develop and roll out 5-year UK Food Growth Strategy with >£150m EBIT coffeehouse chain2019: Fundraise (built deck & model) and hire key leadership positions for Series A logistics brand2023: Iterate affiliate sales strategy & operating model for Series A health brand leading team of 52023: Prioritise top-line growth initiatives for a Series A UK agritech leading team of 3 Show less