Andrew Sweeney

Experience

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  LivingWell Health Club

  Aug 1994 - Apr 1998

  • Club Manager

    May 1997 - Apr 1998

  • Fitness Manager

    Feb 1995 - May 1997

  • Fitness Instructor

    Aug 1994 - Feb 1995
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  InterContinental Hotels & Resorts

  Apr 1998 - May 2000

  Recreation Manager

  •Wrote and implemented annual budget for the 26-villa beach club at the 5-star hotel•Spearheaded all systems and operating procedures for the club using a Total Quality Management approach•Increased revenue at resort by establishing three food & beverage outlets; a PADI-approved dive club; sports courts and water activities; cabana rentals; and a family membership scheme•Wrote marketing plan, both internal and external•Ensured all staff were trained to InterContinental standards of customer care through regular developmental programmes Show less

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  Fitness First

  Aug 2000 - Aug 2001

  General Manager

  •Managed club to achieve its highest levels of membership and profitability to date•Carefully monitored budgets and developed further budgetary planning•Achieved 85% conversion rate by using cost-effective, innovative marketing •Increased club usage and improved both staff and member retention rates by instituting staff development and training which was previously lacking

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  Spring Health

  Sept 2001 - Nov 2003

  General Manager

  •Successfully revived South Shields club to meet targets and budgets •Promoted to manage newly refurbished club at Teesside due to success at South Shields club•Addressed previous staffing issues by reorganising staffing levels; increasing delegation, responsibility, and accountability; and performance recognition •Implemented feedback system to improve communication with members •Employed systems to motivate members, such as non-usage calls and “Meet the Manager” coffee mornings•Increased levels of marketing activity by goal-setting with the sales team and brainstorming for marketing ideas•Implemented company-wide maintenance systems for fitness equipment, which led to a 75% reduction of broken equipment Show less

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  Marriott Hotel

  Apr 2004 - Sept 2005

  Leisure Club Manager

  •Successfully managed a complete refurbishment of the hotel leisure club as demonstrated by winning Best Hotel Department in 2005•Recruited and trained new team to focus on member needs and delivering high levels of customer care•Brought the club up to a level where it exceeded all areas of the balance score card and KPI’s

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  Planet Health Club/Infinity Spa

  Sept 2005 - Aug 2007

  Health Club Manager

  Supervised launch of new 3000 sqm fitness center, incl. gym, pool, studio, spa, function facilities. Conceptualised cost-effective staff structure, recruited all club personnel and maintained low staff turnover by facilitating Continuous Professional Developmental (CPD) culture and creating incentive programmes• Received ILAM (Ireland) White Flag Award in first year of operation• Met targets and KPIs through effective planning/monitoring and using ‘process improvement model’• Achieved pre-sales figures by planning successful outreach campaign utilising diverse marketing tools; achieved month-on-month gains in membership by using local population data to tailor marketing/offers• Maintained low levels of member attrition by designing and implementing retention systems, incl.: non-usage calls & post cards; birthday post cards; group text messaging; in-house education programmes for members (weight loss, special populations, etc.); gym challenges; and social events• Introduced new income via: sales of beauty products; food and drinks; swimming lessons and equipment; personal training; weight-loss programmes; specialised classes; and a range of club-branded products • Wrote and formatted all club branding, marketing, and documentation, incl. systems and procedures Show less

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  Manta Ray Bay Resort

  Sept 2007 - Feb 2011

  General Manager

  Spearheaded all areas of 35-room boutique dive hotel, incl. Administration, Operations, Rooms Division, Food and Beverage, Maintenance, Marketing, and Customer Service. Budgeted for all departments; introduced interdepartmental expense recording system; audited and tightened procedures to eliminate areas of previous financial loss; developed action plan for collecting debts• Motivated staff by developing a culture of ‘ownership’ in all departments, leading to marked improvements in customer satisfaction and increased secondary sales• Reorganised staffing model to be flexible, allowing payroll costs to correlate with occupancy levels• Implemented guest feedback system to monitor performance; used results to set KPIs; developed database to improve customer satisfaction; wrote guest directory with relevant visitor information• Increased revenue by: training staff on marketing techniques; creating a pool-side menu and coffee lounge; increasing gift shop inventory; planning, developing and marketing the new Taro Leaf Spa• Created an electronic marketing campaign to draw in diverse clientele and increase guest numbers• Represented the resort at several international trade shows, such as The Boat in Dusseldorf• Spearheaded environmental non-profit organisation ‘Micronesian Manta Foundation’ (MMF) to promote and preserve Yap’s manta ray population with the financial goal of creating a market for eco-tourism Show less

• 

  Fitness First Middle East

  Feb 2011 - Jun 2014

  • Oversaw management of £3.75M, 6K+ square metre facility with 3K+ members including fitness, PT, group exercise, sales, accounting, HR, front-of-house, maintenance, swim, and food and drinks teams.o Boosted PT revenue to 35% and swim department revenue to 22% (£17K) per month.o Increased member yield by 12% and decreased average attrition level by 3.5% (from 8% to 4.5%).o Raised profits by 4% and customer service quality through teaching incoming and present staff about Fitness First policies and regulations, modifying fitness schedules, and improving internal word of mouth. Show less • Inspected facilities, documenting and reporting findings, and provided recommendations to senior management.o Entrusted by COO to audit operations, personnel, and facilities.o Improved member satisfaction abruptly in this role by employing efficient employees, dismissing underperforming staff, and restructuring employee base to maximise productivity and exceed member needs. o Reintroduced company policies, evaluated employee performance, and instituted inter-departmental shifts and social events to enhance overall morale. Show less • Refurbished underachieving 3K+ square metre facility by identifying member needs, training management team, recruiting and restructuring staff base, employing cost-saving methods, and meeting key performance indicators (KPIs).o Amplified PT revenue by 75%, boosted member satisfaction to 90% (from 60%), and assisted sales team to achieve 135% of membership target. o Directed execution of club renovation project worth £225K.o Initiated secondary revenue sources including massage chairs, dietician service, specialised classes, and body stat analysis. o Accomplished EBITDA and lowered operational costs by 10%. Show less

  • General Manager

    Jan 2014 - Jun 2014

  • General Manager

    Oct 2013 - Jan 2014

  • General Manager, Plus Club

    Feb 2011 - Oct 2013
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  Premedion Premium Club

  Aug 2015 - Oct 2015

  General Manager
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  Dana Club Doha

  Apr 2016 - Mar 2020

  Recreation Manager

  Headed daily and long-term operations of recreation facilities for exclusive £5M p/a 4K+ private member club simultaneously with nine offsite gym facilities. Devised and implemented comprehensive development strategies across five state-run medical centres countrywide. Directed 90-member team including hiring staff, steering weekly meetings to discuss progress, leading ongoing professional development, conducting annual performance reviews, and ensuring compliance of company values. Coordinated with external specialists, colleagues, and management to diversify and maximise member experience. Consulted with charity organisations to plan and lead fundraising events.● Amplified personal training (PT) revenue by 100% over 18-month period through developing and executing marketing and training processes.● Tendered contracts worth over £2M p/a profit for various private and public initiatives. Show less

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  The Club Abu Dhabi

  Sept 2022 - now

  Director of Recreation