Dan Croxen-John

Experience

• 

  IBM Global Services

  Jan 1997 - Jan 1999

  New Media Producer

  Responsible for the specification and delivery of internet projects including e-commerce site, extranets and interactive kiosks. Clients I helped were ASDA (home shopping), Unilever (multi-lingual educationment website), Chelsea FC (e-commerce), Eurosport (publishing) and Equifax (extranet and asset checking service)

• 

  Microgen-Kaisha

  Jan 1999 - Nov 2001

  E-business Principal Practitioner

  Consultant to a range of small to large business on e-business and m-business strategies including Thames Water, Coats Viyella, Psion, etc

• 

  Route One

  Oct 2002 - Mar 2005

  Director

  Director of Route One's direct channel - Web site (www.routeone.co.uk) and catalogue. Responsible for sales, operations and reporting to the Board

• 

  Institute of Direct Marketing

  Jan 2004 - now

  Fellow
• 

  Great Little Trading Company

  Apr 2005 - Jul 2005

  Head of Operations

  Responsible for all aspects of operations - warehousing, call centre, carrier management, KPIs, driving down operational costs and increasing efficiency

• 

  Bradshaws Direct

  Jul 2005 - Dec 2007

  Managing Director

  Responsible for strategy and leadership of three mail order brands, as well as call centre and fulfilment business, Realtalk. Responsibilities include business planning, marketing strategy and co-ordinating multi-discplinary teams.

• 

  York and District Mind

  Sept 2005 - Jun 2014

  Vice Chair

  Working with other trustees to implement the charity's strategic aims:-Changing people's livesChanging opinionsHelping more peopleBeing the bestI have specific responsibility for marketing and organisational development.

• 

  Catalogue Exchange Advisory Board

  Oct 2007 - Oct 2008

  Member
• 

  AWA digital

  Jan 2009 - now

  AWA is an international conversion optimisation and experimentation agency, with offices in London, York, USA and South Africa. Clients include Canon, Interflora, Russell and Bromley, All Beauty, BAM Clothing, Fragrance Direct, SNUG Sofas, Woolworths and Facetheory. Our team includes optimisation specialists with expertise in value proposition development, usability, analytics and split testing, copywriters, designers and programmers.We offer sophisticated CRO for big e-commerce.

  • Founder

    Jul 2022 - now

  • CEO and Founder

    Jan 2009 - Nov 2022
• 

  Digital Analytics Association

  May 2012 - Oct 2012

  Co-Chair (Examination Committee)

  Working with a talented team of Certified Digital Analysts who are volunteering their time to develop new questions and maintain the quality of the Certified Digital Analyst examination

• 

  Pronto Homes

  Apr 2023 - now

  Director

  We believe that everyone has the right to live independently, and we are proud to help supported living providers by offering them high quality accommodation - that we’d be happy to live in ourselves.Our passion is to find suitable accommodation so that tenants can call them ‘home’ and continue to build and enjoy rewarding, fulfilling lives. #supportedliving #property #housing #prontohomes