
Andrea Sousa
Sales Associate

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About me
Head of Operations & Client Services at Optimity
Education

Pepperdine University, The George L. Graziadio School of Business and Management
-Master of Business Administration (MBA) Concentrations in Entrepreneurship and Finance 3.9 GPA, Graduated at top of classBeta Gamma Sigma Honor Society (Top 20%)John Nicks Memorial Scholarship (Service)C. Hilyard Barr Scholarship (Academic Distinction)

Richard Ivey School of Business
-Honors Business Administration Business Administration
The University of Western Ontario
-Business Management & Organizational Studies Business AdministrationPrincipal's Regis Entrance Scholarship (Highest Admission Average)
Experience

Windermere Golf North London
May 2008 - Oct 2010Sales Associate• Managed cash, equipment rentals, inventory, event bookings, and the number of staff needed on duty, requiring continuous communication with customers, suppliers, and co-workers• Recorded daily sales figures in the firm's database, and deposited earnings in the bank

London Health Sciences Centre
May 2008 - Sept 2009Cardiac Research Assistant• Collected data on long-term effects of Zeus Robotic Surgical System on patients by conducting in-depth surveys with > 75 patients, logging results, and communicating findings to a team of doctors• Maintained a daily database pertaining to current cardiac patients and the surgical procedures employed in their medical cases

Loden Hotel Vancouver
May 2010 - Aug 2010Accounting Analyst• Implemented a formal process for recording mini bar items sold through introduction of set product prices to be applied at time of guest checkout, increasing daily revenue by 86¢ per guest on average• Initiated a weekly dinner party event in penthouse suite to promote hotel brand and in-house restaurant, raising > $2K in additional revenue per week and providing hotel guests with a memorable experience• Managed the accounts receivable process by receiving invoices from the firm's suppliers, preparing cheques accordingly, and mailing out payment in a timely manner Show less

General Dynamics Land Systems - Canada
Nov 2011 - Jul 2014• Ensured on-time delivery of aftermarket parts for 5 customer accounts through coordination of and communication with Supply Chain, Trade Compliance, Warehouse personnel, and Transportation• Implemented Electronic Data Interface (EDI) to automatically load new orders into Oracle by outlining all components of an order, unique to each customer, to IT, eliminating 100% of manual order entries• Championed creation of Webstore, an online platform to be used by customers when requesting quotes and placing orders for aftermarket spare parts, superseding EDI and ensuring 100% accuracy of orders Show less
Supply Chain Analyst
Mar 2014 - Jul 2014Order Management Analyst
Nov 2011 - Feb 2014

GPS Capital Markets, Inc.
Apr 2015 - Jun 2015Corporate FX Specialist, Sales & Trading• Manage firms' foreign exchange needs through highly personalized, consultative service• Conduct firms' foreign exchange transactions at optimal times in the market• Develop and deliver customized foreign exchange hedging strategies that meet firms' unique exposure to currency fluctuations

Strategic Valuation Group, LLC
Jun 2015 - Apr 2016Business Valuation Associate• Compute fair market values of privately-owned businesses, professional practices, family LPs, stock options, and intellectual property using the income, market, and net asset value approaches• Interact with clients to collect data on their businesses in order to project future cash flows• Compose final reports for clients which include analyses of clients’ historical financial statements and related industry and economic conditions, as well as rationalization for valuation methods employed Show less

Globanet
Apr 2016 - May 2017Business Analyst & Manager, Inside Sales• Lead implementer of Enterprise Operating System (EOS) as per the book Traction by Gino Wickman; EOS is a set of tools used to strengthen every aspect of a business; tools include accountability chart, scorecard, quarterly goals, optimal meeting structures, core values, and more• Altered pricing models of firm's top 3 products to improve profitability and better align with industry standards; rebuilt Excel-based pricing calculator accordingly (used to produce quotes)• Developed a series of reports that capture and evaluate relevant Sales and Marketing activities; produce these reports weekly and make recommendations to fellow managers• Oversaw Inside Sales team, monitoring management of lead and opportunity record processing by Inside Sales Reps• Initiated and created the firm's first formal corporate Marketing plan which focused on the flagship product, Merge1; currently working to implement the various recommendations• Reduced or eliminated 5 operating expenses, resulting in cost savings of > $6k annually• Identify new revenue streams, configure/analyze CRM system reports, improve sales tactics, review legal documents, carry out special projects, and advise on overall business strategy• Optimize operational processes, document process changes, and train affected parties Show less

The Poirier Group
Aug 2017 - May 2019Senior Management ConsultantLead consulting projects at firms in various industries, working directly with clients' senior executives, Board of Directors, private equity owners, and Steering Committees. Recent experiences include:• National Automotive Dealer Group: conducted deep dive analysis into company's capacity, ability, and readiness for change ahead of their large retail transformation initiative and formulated recommendations for improving project management, governance, metrics tracking, resource plan, and change and communication plan; currently managing the $6M project implementation and core project team of 14 senior leaders• Top Canadian Rehabilitation Therapy company: identified 97 pain points, process mapped primary processes, devised solutions to shorten month-end closing period from 50 days to 26 days, freed up $280k in cash flow, reduced rework by > $70k, eliminated gaps in accounting controls, and mitigated single point of failure risks posed by IT systems• Leading Air Combat Training provider: identified 776 pain points, devised and organized solutions into 27 programs to be executed over 2 years, created and employed corporate-level balanced scorecard tool, constructed an Accountability Chart tool, and mapped / overhauled broken Supply Chain processes • Professional Services firm: Stood up Marketing department and developed corporate Marketing plan addressing target market, service offering, company mission and values, need to recreate website, newsletter content, PR, and social media strategy; implemented recommendations Show less

Optimity
May 2019 - nowHead Of Operations & Client ServicesLead the Client Services business unit at a digital health and rewards SaaS platform company, managing B2B client lifecycle—strategic planning, implementation, program execution and expansion. Coordinate cross-functional teams across concurrent projects.• Built the Client Services department from the ground up, developing custom-built tools and processes for client program success, including the project charter, project plan, governance structure, risk and stakeholder analyses, marketing and communications plan, project kickoff material, metrics dashboard, reporting, and implementation framework• Serve among the senior leadership team, strategizing on company vision, mission, and values, revenue generation, user growth tactics, product roadmap, user feedback initiatives, data monetization strategies, hiring plans, and organizational structure• Support Sales by scoping new opportunities, developing proposals, reviewing contracts, crafting whitepapers and case studies, leading tech trials for prospective clients, obtaining testimonials, and participating in sales presentations to win new business• Spearhead large-scale enterprise programs for global and national insurance and employer clients, with 500k+ members on the platform, leading app feature development and targeted communications to drive increased user engagement and retention• Deliver white-glove, holistic program management, overseeing onboarding, reporting and analysis, custom in-app campaigns, strategy optimization, and creation of marketing materials and client training resources to ensure program success• Managed the rollout of 50+ programs, including white-label and API integration projects, collaborating with Product and Dev Show less
Licenses & Certifications

Certified Functional Nutrition Counselor
Functional Nutrition Alliance
Honors & Awards
- Awarded to Andrea SousaBeta Gamma Sigma Honor Society, Member - Mar 2016 Beta Gamma Sigma (BGS) is the premier honor society recognizing business excellence. Membership in BGS is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International. Members of the Society have earned the right to be considered the "Best in Business." Invitees must rank in the top 20% of their graduate class and achieve a minimum 3.7 GPA. At Pepperdine University, I graduated at the top of my class with a 3.9 GPA.
- Awarded to Andrea SousaC. Hilyard Barr Endowed Scholarship Pepperdine University, Graziadio School of Business and Management Jan 2016
- Awarded to Andrea SousaJohn Nicks Memorial Scholarship Pepperdine University, Graziadio School of Business and Management Jan 2016 Established to honor the memory of administrator and long-time Pepperdine professor John D. Nicks, Jr., funds are designated for Graziadio School students who show their past and future commitment to serving others and have demonstrated financial need.
- Awarded to Andrea SousaDean’s Honor List The University of Western Ontario Apr 2011 Cumulative grade average ≥ 80%
- Awarded to Andrea SousaPrincipal’s Regis Entrance Scholarship The University of Western Ontario Sep 2007 Awarded annually to the student possessing the highest admission average grade upon entry into university
- Awarded to Andrea SousaSPECTRA Award Thames Valley District School Board Jan 2007 Most outstanding female student-athlete in London, Ontario, Canada
- Awarded to Andrea SousaFran Wigston Award Thames Valley District School Board Dec 2006 Most outstanding female basketball player in London, Ontario, Canada
Volunteer Experience
Consultant
Issued by Alzheimer’s Society London & Middlesex on Sept 2010
Associated with Andrea SousaAssistant Coach
Issued by Mother Teresa senior girls’ high school basketball team on Sept 2011
Associated with Andrea SousaHead Coach
Issued by Blessed Kateri senior girls' elementary school basketball team on Sept 2009
Associated with Andrea Sousa
Languages
- enEnglish
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