Karan Boricha

Experience

• 

  The Money Roller

  May 2018 - Jul 2018

  Intern

  Carried out Social Media Marketing and Search Engine Optimization for the company and increased the following base on various digital platforms

• 

  Croma

  Apr 2019 - Jan 2025

  EA to Chief Business OfficerDevelop and monitor key performance indicators (KPIs) for strategic initiatives. Provide regular updates to the CBO and relevant stakeholders.Lead and coordinate strategic projects directly overseen by the CBO.Facilitate collaboration across different departments, ensuring strategic alignment and efficient execution of initiatives. Identification of New Catchments for expansion of the brand via statistical & analytical methods. Identification of potential cities & target customer, Refining & Developing the Business case model by timely & periodic insightsIdentifying Optimum Merchandise Range for New stores to minimize inventory carrying cost Competition Study in the Catchment & its impact on the StoresOptimum utilization of a DC by identifying Potential cities for Milk Run & for optimum utilization of the route, Identify Dark Pin codes in existing citiesHelp Marketing team by identifying inactivated pin codes tofocus on Development of Periodic MIS & Trackers for driving insights, Track Performance of the New StoresStudying the past store performances & deriving trends

  • Manager Operations Analytics

    Apr 2023 - Jan 2025

  • Manager- Catchment Analysis

    Dec 2021 - Mar 2023

  • Marketing Associate

    Apr 2019 - Dec 2021
• 

  Lodha

  Jan 2025 - now

  Associate General Manager-Strategy

  EA to President-Customer Experience.