Gayatri Nanda

Experience

• 

  CAMPFIRE GRAPHIC NOVELS

  May 2018 - Jul 2018

  Intern
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  The Centre for Excellence in Media Practice

  Apr 2019 - Apr 2019

  Research Assistant

  This research project, led by the Centre for Excellence in Media Practice and funded by the US Embassy in London, brought together leading media literacy researchers from the US and UK to work with teachers, librarians, journalists and young people to share knowledge for tackling ‘fake news’ and disinformation with critical media literacy.

• 

  Bournemouth University

  May 2019 - May 2020

  Student Marketing & Events Ambassador

  Worked with a highly motivated professional teamsupporting a variety of departments acrossBournemouth UniversityOrganized events such as Open days forBournemouth University. This experience has builtmy communication skills, given me exposure into aPR marketing and event managementresponsible for providing excellent customerservice and for providing accurate informationabout the University from a studentperspective, directing visitors and giving themrelevant knowledge of Bournemouth universityand its facilities Show less

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  Education Times

  Jun 2019 - Jul 2019

  Editorial Intern

  Published articles on print and web portals on topics including learning disabilities and IAS government exam in India, international education etc. Conducted extensive primary and secondary research

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  HELLO! Magazine

  Jul 2019 - Aug 2019

  Summer Intern

  • Created unique content for their official Instagram account for top global celebrity and lifestyle magazine • Fact-checked and edited forty-five articles across two issues

• 

  Crosshairs Communication India

  May 2020 - Mar 2021

  Social Media Trainee

  Managed LinkedIn, Instagram, Facebook, YouTube and Twitter• Planned and implemented Social Media strategies• Created and edited content for all social media platforms• Published 50 stories of young women around the topics of mental health andinspirational journeys for Instagram.• Created and grew their LinkedIn page by 200 followers in a month. Helped ingrowing Instagram from 500 to 3000 followers in three months.

• 

  The Max (A Tribes-DDB JV)

  Feb 2021 - Mar 2022

  Creative Services Consultant

  Worked in 12 member digital marketing team that grew 6x over 9 months, from 2 to 12 retainer clients Built a digital community via social media platforms for retainer clients such as Leica Camera, Lamy Pen, Neuberg Diagnostics, Alcobrew Distilleries, Campari, Microsoft India- AI4Students Microsoft India- AI4Students:Strategised and implemented Microsoft Azure certification program for 35K students across 350 colleges with students globallyGrew Instagram presence for Microsoft India AI4Students to reach 15M+ users, 20M+ impressions and 1K+ followers, and LinkedIn presence to 50+ monthly post impressions and 500+ followers in 4 monthsOptimised campaigns by tracking week on week growth using tools such as Facebook Ads Manager, Konnect Insights & MailchimpWorked on several embargos, press releases and influencer campaigns for Leica Camera, Lamy Pen and Microsoft IndiaCoordinated between teams and created decks for potential new business- One More Vodka, Glenmark Pharma and Westinghouse TVLiaised with clients for creative ideation, daily briefing, monthly reports and proactive campaigns Show less

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  Tata CLiQ

  Mar 2022 - now

  Collaborated with the performance agency to address follower degrowth, achieving a 12% increase through optimised traffic campaigns.Transitioned into a central team, streamlining collaboration between categories, monetisation and growth teams to fulfill social media objectives effectively.Led the execution of the brand’s first CGI content, leveraging innovative strategies to achieve a 36.94% engagement rate.Successfully managed logistics and talent coordination for a national campaign featuring Madhumita Sarcar, delivering the project within two weeks and achieving an 39.40% engagement rate.Contributed to the rebranding of Tata CLiQ to Tata CLiQ Fashion, shaping the social media strategy to reflect the brand’s new identity. Show less Streamlined content ideation, contest management, and reporting processes, enhancing collaboration with agencies and stakeholders.Increased on-time, error-free posting rates to 74% for Hoka, Tata CLiQ, and Tata CLiQ Palette by implementing quality control protocols, reducing external dependencies, and driving efficiency as the sole POC across verticals.Ensured seamless execution for financial operations-POs invoices and vendor paymentsKey contributor to the Tata CLiQ Palette launch, supporting strategic planning and execution.Built the SOP for the influencer program from the ground up, boosting campaign efficiency and collaboration. Show less

  • Senior Social Media officer

    Apr 2024 - now

  • Social Media Executive

    Mar 2022 - Apr 2024