Ta Wei Shen

Experience

• 

  DHL

  Jun 2015 - Jun 2016

  Marketing Intern

  1) Marketing & PR communications for both internal & external stakeholders.2) Digital marketing campaigns via monthly eDM to cultivate existing and potential customers.3) CSR project coordination and research

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  Modena Motori Taiwan

  Jul 2017 - Nov 2018

  Maserati Product Marketing & PR Specialist

  1) Product marketing and management for Levante and GranTurismo.2) Event planning & execution (product launch events, 2018 Taipei Autoshow, nationwide CRM VIP events, regional roadshow co-op with high-end department store & hotels)3) Planning & execution of digital marketing campaigns4) Social media platform (Facebook) management 5) Market research and competitor analysis

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  Mercedes-Benz Taiwan, Ltd.

  Nov 2018 - Apr 2022

  1) Product management - Luxury SUVs: G-Class, GLE, GLE Coupé, GLS and Maybach-GLS- Performance Sportscar: GT 4-Door Coupé and SL- EV Model: EQC2) Promoting new products & features to maintain Mercedes-Benz's market leading brand position. 3) Formulate product & price strategy based on market analysis of competitor landscape/ sales volume/ price map/ premium.4) Develop product and offering strategy and product lifecycle management.5) Product Presentation & media briefing- The new C-Class Media Test Drive Event- The new GT 4-Door Coupé Display for AMG Owners Day Show less 1. Integrated event planning with PR strategies and O2O execution.2. PR strategy planning & media relationship cultivation. 3. Cooperation with external partners for brand & product awareness enhancement. 1) Product Launch & Roadshow Events- 2019 GLE Launch Event on Yangmingshan - 2019 B-Class Launch Event at Flora Expo- 2019 V-Class Launch Event & "V-Park" Roadshow in Taipei, Taichung, Tainan & Kaoshiung.- 2019 A-Class Sedan Launch Event "A-Mart" Product Placement in Xinyi Dist. - 2020 Taipei Autoshow "Taipei 2030" - 2020 Actros 5 Launch in Taichung- 2020 V-Class Roadshow across 5 cities nationwide for 3 months- 2020 Mercedes-Maybach GLS Launch on Yangmingshan2) CRM & Driving Events- 2019 MercedesTrophy Taiwan Final in Phuket with 100+ owners and media- 2019 AMG Track Day (Off-Road Experience) in Lihpao Racetrack3) Product Placement/Co-op- 2019 Maroon 5 Concert Sponsorship & Product Display- 2019 Challenge Taiwan Triathlon Sponsorship & Product Display - 2019 Mike Shinoda Concert Sponsorship & Product Display- 2019 LiveNation Sponsorship & Co-op- 2019 Jolin Tsai Concert Sponsorship & Product Display - 2020 Challenge Taiwan/Waypoint Co-op- 2021 Mercedes-Maybach GLS & GT display in Bellavita4) CSR Event- 2021 Mercedes Give a Smile for Harmony Home Foundation Taiwan Nangang Show less

  • Product Management Executive

    Apr 2021 - Apr 2022

  • Brand Experience Management and Public Relations Executive

    Nov 2018 - Apr 2021
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  Ministry of Foreign Affairs, Taiwan (R.O.C.)

  Jan 2023 - now

  Department of Protocol 56th class of newly recruited diplomats at Institute of Diplomacy and International AffairsInternships1) Department of Protocol2) Department of International Organizations

  • Officer

    Jul 2023 - now

  • Foreign Service Trainee

    Jan 2023 - Jul 2023