Gamma Ray Mudarikiri

Gamma Ray Mudarikiri

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location of Gamma Ray MudarikiriZimbabwe

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  • Timeline

  • About me

    Trade Marketing & Distribution at BAT

  • Education

    • National University of Science and Technology (ZW)

      -
    • National University of Science and Technology (ZW)

      2009 - 2013
      Bachelor’s Degree Communication and Media Studies Upper Second Class

      Activities and Societies: Press Club Communications

    • Midlands State University

      2018 - 2019
      Masters of Commerce Degree in Marketing Strategy Marketing
  • Experience

    • Zimbabwe Independent Newspaper

      Nov 2011 - Mar 2014

      • News Gathering and Writing• Building relationships with sources and readers• Supervising interns and editing their stories • Research, investigations and feature writing News Gathering and Writing• Building relationships with sources and readers • Research, investigations and feature writing

      • Business Reporter

        Nov 2012 - Mar 2014
      • Trainee Business Reporter

        Nov 2011 - Nov 2012
    • Lafarge

      Mar 2014 - Nov 2015
      Graduate Management Trainee ,Marketing and Communications

      • Media relations management• Brand management • Website management • Social media management • Events planning and management• Corporate publications (annual report, sustainability report and bi annual magazine)• Internal communications ( Strategy formulation and Implementation). Community Relations

    • BAT

      Nov 2015 - now

      • Manage the efficient distribution of cigarettes into the trade through the Distribution Representatives (DR)• Ensure route targets are met and plans executed to ensure volume growth within each territory.• Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion• Recruit, train and motivate Part-timers/Merchandisers in order that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services.• Ensure that the territory distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market• Manage the implementation of account plans for merchandising and promotion in the outlets of account chains using Part-timers to achieve account brand, volume and share objectives.• Implement national presence marketing and promotion programs with optimum use of resources and materials to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the territory by gaining the active support of the trade.• Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment Show less • Was appointed change champion for Retail Classification System (RCS8), which is a sales system the company introduced to drive efficiency in business operations. In this role, I successfully launched the system and trained all BAT sales and distribution representative in the system usability. • Managed to deliver growth sales volume and revenue in a challenging trading environment • Successfully implemented customer management strategies and technics to build health and fruitful relationship with retail and wholesale channel.• Effectively serviced existing accounts, obtained orders, and established new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets. and other trade factors• Monitors competition by gathering current marketplace information on pricing, new products, delivery schedules and merchandising techniques.• Supervise merchandising staff all key accounts in my territory. • Timeously resolved customer complaints by investigating problems; developing solutions; preparing reports and making recommendations to management Show less

      • Team Leader- Trade Marketing

        Aug 2020 - now
      • Sales Representative

        Nov 2015 - now
  • Licenses & Certifications

    • Bsc Journalism and Media Studies

      National University of Science and Technology
    • Sales Forecasting

      LinkedIn
    • Marketing Communications

      LinkedIn
      Aug 2022
      View certificate certificate
    • Content Marketing

      LinkedIn
    • Accounting Foundations

      LinkedIn
      Aug 2022
      View certificate certificate
    • Sales Management Foundations

      LinkedIn
      Aug 2022
      View certificate certificate
    • Building Business Relationships

      LinkedIn
    • Managerial Economics

      LinkedIn
      Sept 2022
      View certificate certificate
  • Honors & Awards

    • Awarded to Gamma Ray Mudarikiri
      Honors Degree Journalism and Media Studies - Nov 2013
  • Volunteer Experience

    • Sustainable waste management initiative

      Issued by Mabvuku-Tafara Community on Feb 2014
      Mabvuku-Tafara CommunityAssociated with Gamma Ray Mudarikiri