
Gamma Ray Mudarikiri

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About me
Trade Marketing & Distribution at BAT
Education
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National University of Science and Technology (ZW)
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National University of Science and Technology (ZW)
2009 - 2013Bachelor’s Degree Communication and Media Studies Upper Second ClassActivities and Societies: Press Club Communications

Midlands State University
2018 - 2019Masters of Commerce Degree in Marketing Strategy Marketing
Experience

Zimbabwe Independent Newspaper
Nov 2011 - Mar 2014• News Gathering and Writing• Building relationships with sources and readers• Supervising interns and editing their stories • Research, investigations and feature writing News Gathering and Writing• Building relationships with sources and readers • Research, investigations and feature writing
Business Reporter
Nov 2012 - Mar 2014Trainee Business Reporter
Nov 2011 - Nov 2012

Lafarge
Mar 2014 - Nov 2015Graduate Management Trainee ,Marketing and Communications• Media relations management• Brand management • Website management • Social media management • Events planning and management• Corporate publications (annual report, sustainability report and bi annual magazine)• Internal communications ( Strategy formulation and Implementation). Community Relations

BAT
Nov 2015 - now• Manage the efficient distribution of cigarettes into the trade through the Distribution Representatives (DR)• Ensure route targets are met and plans executed to ensure volume growth within each territory.• Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion• Recruit, train and motivate Part-timers/Merchandisers in order that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services.• Ensure that the territory distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market• Manage the implementation of account plans for merchandising and promotion in the outlets of account chains using Part-timers to achieve account brand, volume and share objectives.• Implement national presence marketing and promotion programs with optimum use of resources and materials to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the territory by gaining the active support of the trade.• Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment Show less • Was appointed change champion for Retail Classification System (RCS8), which is a sales system the company introduced to drive efficiency in business operations. In this role, I successfully launched the system and trained all BAT sales and distribution representative in the system usability. • Managed to deliver growth sales volume and revenue in a challenging trading environment • Successfully implemented customer management strategies and technics to build health and fruitful relationship with retail and wholesale channel.• Effectively serviced existing accounts, obtained orders, and established new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets. and other trade factors• Monitors competition by gathering current marketplace information on pricing, new products, delivery schedules and merchandising techniques.• Supervise merchandising staff all key accounts in my territory. • Timeously resolved customer complaints by investigating problems; developing solutions; preparing reports and making recommendations to management Show less
Team Leader- Trade Marketing
Aug 2020 - nowSales Representative
Nov 2015 - now
Licenses & Certifications

Bsc Journalism and Media Studies
National University of Science and Technology
Sales Forecasting
LinkedIn- View certificate

Marketing Communications
LinkedInAug 2022 
Content Marketing
LinkedIn- View certificate

Accounting Foundations
LinkedInAug 2022 - View certificate

Sales Management Foundations
LinkedInAug 2022 
Building Business Relationships
LinkedIn- View certificate

Managerial Economics
LinkedInSept 2022
Honors & Awards
- Awarded to Gamma Ray MudarikiriHonors Degree Journalism and Media Studies - Nov 2013
Volunteer Experience
Sustainable waste management initiative
Issued by Mabvuku-Tafara Community on Feb 2014
Associated with Gamma Ray Mudarikiri
Languages
- enEnglish
- shShona
- ndNdebele, south
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