Leonel Calara

Experience

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  Sun Microsystems

  Jun 2000 - Sept 2000

  Webmaster

  Responsible for redesigning and maintaining contents of internal web sites.Prepared and reconciled multi-million dollar sales orders for accounting in preparation for audit.

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  Oilstop Inc

  Jul 2002 - Aug 2002

  Service Writer and Coordinator

  Managed teams of three to operate quickly and efficiently in order to maximize customer volume and satisfaction. Advised customers with automotive services as well as performed on-vehicle services.

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  MAC Cosmetics

  Dec 2005 - Jan 2008

  Inventory Specialist

  Itemized incoming inventory. Documented purchase order variances. Unloaded, sorted, and organized large quantities of merchandise. Conducted inventory audits several times a year. Performed duties at MAC Concord, Berkeley, and partnered counters located in Pleasanton, Antioch, and Fairfield.

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  Black Sheep Design

  Jun 2007 - May 2012

  Graphic Designer

  Collaborated with clients to create effective design to meet deadlines and requirements. Worked with clients both large and small.Successfully translated subject matter into concrete design for identity and print collateral. Created design for web sites and email marketing campaigns.Coordinated with vendors to meet on all project requirements.

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  57° / 65° Magazine

  Jan 2010 - Apr 2014

  Graphic Designer

  Coordinated with publisher, editor, contributors, and advertisers to prepare files for printing the quarterly production of 65° Magazine Carmel and 57° San Francisco. Maintained websites of 65° (65mag.com) and 57° (57degreesmag.com). Consulted on print production and distribution of magazines across Northern California.

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  Móz Designs

  Sept 2010 - Jul 2011

  Web Designer

  Designed and created prototype for future website. Launched MózArt website (mozartllc.com).Maintained and produced additional web content to promote new product lines of architectural metals.Created email marketing campaigns and banners for third party sites to promote new products, upcoming events, and generate traffic to website.

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  Lifestyle Resources Magazine

  Feb 2011 - Jul 2015

  Art Director

  Created overall design for Lifestyle Resources Magazine, aimed at affluent residents in Silicon Valley, San Francisco, and Carmel with a distribution of 25,000 per issue. Coordinate with contributors on imagery and content. Designed, built, and maintained website at lifestyleresourcesmag.com.Consulted advertisers to best target reader demographics. Oversaw print production to meet spec requirements and budget. Assembled and prepared files for print production. Attended press checks for quality assurance. Show less

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  Legacy Mechanical & Energy Services, Inc.

  Aug 2012 - Jun 2017

  Graphic Designer

  Redesigned website for clarity and impact. Created a responsive custom theme optimized for desktop monitors, mobiles devices, and screen sizes in between. Built on the CMS platform WordPress for efficient updates and site maintenance. Content created and backend optimized for SEO.Designed brochures and large-format collateral for use at trade shows and conferences to promote commercial services to targeted clients in Northern California. Coordinated with print vendors on production and fulfillment.Provided photography services to generate visual content for use on ads, website, and brochures.Designed and configured email marketing template to aimed at property developers, managers, engineers and vendor referrals. Show less

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  Eat24

  Oct 2012 - Nov 2012

  Web Developer

  Front-end development for Eat24 restaurant partners. Integrated and maintained cart, menu, and checkout.Advised sales and client retention departments on design possibilities.

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  Culbertson Durst Interiors

  Sept 2016 - Jul 2017

  Web Designer

  To best display portfolio of architecture designs, created a responsive website optimized for mobile, tablets, large-screen desktops, and small-screen laptops. Built on the CMS platform WordPress for quick and efficient additions, updates, and site maintenance.Designed leave behind portfolio for visual impact when meeting clients in-person.Created social media presence on Instagram and Facebook.

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  DoorDash

  Oct 2017 - Oct 2019

  Photographer

  Photographed over 1,000 menu items for restaurants throughout the San Francisco, Silicon Valley, Sacramento, and Stockton areas.Contributed to the official DoorDash photography style guide to assist partner restaurants to maximize sales conversion.

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  Sauced BBQ & Spirits

  Jan 2018 - now

  Photographer

  Coordinate with marketing manager and executive chef to create assets for social media, video ads, and print publications.Photograph menu items for in-store POS, mobile ordering platforms, and employee training manuals.

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  Lineage Wine Livermore California

  Dec 2019 - Nov 2020

  Web Designer

  Redesigned Lineagewine.com website to reflect the class of this precision crafted and high-point Cabernet Sauvignon from Livermore, California.Developed the site using WordPress to be mobile responsive, and optimized ease of use content management for in-house staff and contributors.

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  The Lineage Wine Collection

  Dec 2019 - now

  Produce sets and treatments to create product photography image assets for use on social media, web, editorial, and e-commerce.Photograph products to support social media campaign plans, seasonality, upcoming releases, and editorial distribution. Migrate e-commerce functionality to Commerce7. Integrate Tock Reservation and live chat. Redesign thelineagecollection.com to feature all sub-brands under a single domain.

  • Photographer

    Dec 2019 - now

  • Web Designer

    Dec 2019 - now
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  Jill Durst Interiors

  Mar 2020 - May 2020

  Web Designer

  Developed website www.jilldurst.com.

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  DaBoccery

  May 2021 - now

  Photographer

  Created media assets to enhance visual displays of the in-house patron experience and marketing outreach for social media and mobile advertising.

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  Adobe Road Winery

  Jun 2021 - Mar 2023

  Photographer

  Create media assets for social media, digital marketing, and to support sales and marketing collateral.

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  Biletnikoff Foundation

  Aug 2021 - now

  Photographer

  Event coverage and headshot photography for asset library. Images continue to be used for media kits, editorial, and partnered marketing collateral.

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  The Unreal Garden

  Sept 2021 - Sept 2021

  Photographer

  Created images demonstrating AR interactions to support marketing across social media and email campaigns.