Sweta Agarwal

Experience

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  Timespade

  Feb 2016 - Mar 2016

  Marketing Intern

  - Studied different competitive exams like IELTS, GMAT and put it in writing as blogs.- Assisted in playing a proactive role in the recruitment process by scanning eligible candidates.

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  SeenIt.in

  Aug 2016 - Jan 2017

  Assistant Fashion Stylist & Curator

  - Created campaigns & product collections for promotion & scheduling contents on the website.- Marketed the website on different social media portals by helping them get what they want.- Reached out to fashion bloggers and assisting in brand collaborations.

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  Arvind Lifestyle Brands Limited

  Jun 2018 - Jul 2018

  Buying Intern (Aeropostale)

  - Competitive analysis of Men & Women for Spring Summer 2018 by store visits across the city.- Competition mapping for kids wear slated for launch in Autumn Winter 2019.- Coordinated I-Summit & Roadshow for Spring Summer in Bengaluru & New Delhi.

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  Arvind Lifestyle Brands Limited

  Jan 2019 - Apr 2019

  Buying and Product Development Intern (Arrow & Aeropostale)

  - Analyzed industry trends of menswear & compiled research data to detect gaps in the brand.- Conducted market research & feedback to generate customer segregation for Arrow New York.- Constructed buy book for AW’19 including swatch cards, style description sheets, etc.- Coordinated i-Summit & Roadshow for AW 2019 in Bengaluru for Arrow & Aeropostale.

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  Meesho

  May 2019 - Nov 2020

  Key Account Manager

  - Owned terms of business with the vendors - products, returns, inventory and sales.- Analyzed issues affecting seller performance & assisted in providing opportunities for growth.- Interpreted customer behavior like searching, purchasing & identifying issues for resolution.- Monitored day-to-day commercial performance of accounts and ensuring their visibility.- Coordinated action plans to penetrate new markets for order maximization & growth by 26%.- Real time competitor mapping & identifying opportunities for business growth for clients.KEY PROJECTS UNDERTAKENBeauty Board Review Program:- Identified top customers of Beauty, sent them products for experience based reviews to eliminate skepticism on purchasing cosmetics.- Only premium rated catalogs (4+) made live.- Orders grew at 20% post execution.Fastrack Program:- Analyzed social media trends & hot selling products due to lack of new trends in Non-Fashion category & dearth of assortment to bridge the gap.- Order+View metric employed as yardstick for success and implemented across all categories.- Higher conversion rate wherein orders grew at 6%.Multi-level Marketing Experiment:- Due to higher customer acquisition cost value & low customer retention, identified volume driver re-sellers, added as sales head & provided tips and ways to get more orders.- Conversion of orders to re-sellers doubled in a span of 4 weeks.Cross Selling & Product Bundling:- Clubbed related goods with respect to order timeline of customers for creating higher average order value for non-fashion categories; projected contribution margin to be positive.Meesho Mandi Kirana Program:- Set up new categories like Fruits & Vegetables and FMCG products with various brands.- Analyzing right assortment, managing real estates for app based marketing & setting up hyper local operations.- Ongoing activity where week-on-week orders grow at the rate of 7-8% Show less

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  Seekify

  Nov 2020 - Apr 2021

  Growth Analyst

  - Devised B2C integrated marketing campaigns with the aim of new user acquisition through product and digital marketing channels such as Facebook, Google, LinkedIn, Taboola leading to a growth of 28% new users at an average CAC of 100/-- Launched B2B marketing campaigns to onboard partners/affiliates resulting in 7% growth week on week.- Monitored reports of campaign results, ROI, web analytics & evaluation of KPIs, pointing out areas of importance.- Worked with business & creative functions to oversee the quality of content created to ensure brand identity is being adhered to in campaigns and all communication channels and managed social media marketing using performance goals issuing 7% growth in engagement and 5% in number of followers week on week.- Drove and monitored A/B and multivariate experiments on Facebook, Instagram, LinkedIn, Google, etc to optimize key performance metrics; analyze findings, present recommendations and scaled wherever necessary. Show less

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  Octathorpe Web Consultants

  Jun 2021 - Apr 2022

  Performance Marketing Specialist

  - Drove and optimized global marketing campaigns across Facebook, Google, Unity, Snapchat & other programmatic/non-programmatic networks for both Android and iOS.- Owned and managed a $90,000 budget from $7,000 the prior quarter across all digital channels to drive a strong eRoAS of 120% by D30 and an efficient average CPI of Rs.20 improving MAU by 107%.- Managed, set up and analysed a portfolio of paid media campaigns with the goal of driving cost-effective, high quality app installs by 95% identifying targeting and creative solutions to improve user acquisition performance.- Utilized ad attribution to monitor, optimize & report performance of campaigns across platforms on an ongoing basis including in-depth analytics of ROI using Google Analytics, Google Data Studio, Adjust, etc.- Developed engaging, impactful, relevant and customized ad creative while ensuring they are digitally optimized across all relevant platforms including paid, organic and social media channels around the world- Worked closely with product team to optimize conversion rates and product metrics across channels Show less

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  Nykaa

  Apr 2022 - Nov 2023

  Assistant Manager - Marketing & Communications

  - Led end-to-end paid marketing efforts for Nykaa Fashion, managing a monthly budget of $650k, resulting in a 17.38% revenueincrease and driving a Return on Ad Spend (RoAS) of 5.3 while maintaining an Average Order Value (AOV) of 3420 in FY2022.- Optimized account structure through various strategies, including cohort identification, A/B testing, and geo-level experiments,enhancing new customer acquisition by 16.9% QoQ and Net Sales Value by 12%.- Led a collective effort resulting in an 11% improvement in CTR, utilizing data insights and experiential learnings from cross-functional teams to optimize campaign targeting, messaging, and creative assets.- Leveraged Looker Studio to implement an automated daily reporting process, reducing team workload by over 40%.- Developed proficient operational and technical expertise across Google and Facebook Ads platform. Show less

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  Graas

  Jul 2024 - Jan 2025

  Senior Manager - Performance Marketing

  - Drove 35% quarter-over-quarter growth in internal margins and 53% quarter-over-quarter growth in client revenue, while profitably scaling campaign budgets by upto 60%.- Led impactful moment marketing performance campaigns during key events (Twindate, Payday, Mega Sales), delivering 30% higher GMV for both clients and the company, with the highest GMV recorded, till date, on 12.12.2024.- Steered strategy and operations for key clients such as PT Dua Puluh Tiga (Bodypack & Exsport), Merdis International (Happycall & Neozen), and London Taxi, owning and delivering performance across platforms like Shopee, TikTok, Tokopedia, Zalora and Lazada to drive growth. Show less