Zhen Wang

Experience

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  Schleswig-Holstein Business Center (WTSH China)

  Jun 2006 - Jul 2014

  Project Manager

  1. Market Entry Strategy: Experienced Project Manager adept at developing tailored market entry strategies for SMEs from Schleswig-Holstein/northern Germany seeking to establish a foothold in the Chinese market.2. Cross-Cultural Competence: equipped with a deep understanding of intercultural dynamics, facilitating effective communication and collaboration between german SMEs and Chinese partners.3. Local Network and Partnerships: Leverages a well-established local network in China, including connections with government entities, trade associations, and industry players, to forge valuable partnerships and navigate the intricacies of the market.4. Adaptive Business Development: Specializes in adapting business development initiatives for SMEs, incorporating market analysis and strategic insights to ensure a successful and sustainable market entry. Show less

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  Carsystem Automobile Products China

  Aug 2014 - Jul 2016

  Deputy General Manager

  1. Brand Expansion and Market Strategy: As the head of the German subsidiary in China (WFOE), responsible for the comprehensive expansion of an automotive service brand in China for market entry and growth strategies.2. B2B Dealer Network Building: Established and optimized internet and dealer sales networks chinawide, includes product pricing strategies and market demand, effectively driving sales growth.3. Exhibition and Seminar Organization: Domestic and international exhibitions and training seminars, attracted potential automotive aftermarket customers and 4S bodyshop partners.4. International Procurement and Export Business: Procuring high-quality automotive products and related consumables from China and successfully exporting them to the Indian and European markets. Show less

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  Schleswig-Holstein Business Center (WTSH China)

  Aug 2016 - now

  Deputy Managing Director

  1. Responsible for organizing regular government meetings and communications between the German state and provincial and municipal departments in Zhejiang, Shanghai and rest of China.2. Manage project services for German/European enterprises annually, covering a wide range of industries including consumer goods, industrial products, investments and digital projects.3. Organize large-scale Sino-German/Sino-European project summits and delegations annually, such as China International Import Expo in Shanghai on themes like new retail, digital economy, healthcare, AI etc.4. Facilitate collaboration between German SME enterprises and brands, including market expansion and the establishment of production, JV and WFOE, providing comprehensive market strategy consulting on site.5. Assist Chinese enterprises in establishing a presence in Germany/Europe, offering strategic consulting for market expansion and supporting the establishment of branches. Show less