Luke Smith

Experience

• 

  ASHA & Co.

  Aug 2012 - Aug 2012

  Graphic Design Intern

  ASHA is a multi-award winning creative agency specialising in branding and logo design. During this short internship I assisted the design team in 3D animation, photography, logo & branding solutions, artworking & art research

• 

  Warner Music Group

  Sept 2012 - Jul 2019

  Leading all creative for Warner Music’s Global Marketing department, I work closely with domestic and International marketing departments to develop projects across digital and print for all WMG record labels. Managing the departments creative output and overseeing work created by external agencies, partners and international departments, I create a range of design solutions across digital and printed media whilst amplifying and adapting domestic campaigns for international markets. Responsible for all digital & print creative for Warner Music International’s marketing department. Working closely with the UK Digital Marketing team, I create a wide range of projects for record labels including WMG, Atlantic, Parlophone, Warner Bros, Because Music, Rhino and Roadrunner. Supporting both the domestic labels and international markets calls for an understanding and application of design solutions across digital marketing, app and web development and printed media.

  • Digital Creative Manager

    Jan 2015 - Jul 2019

  • Digital Designer

    Sept 2012 - Jan 2015
• 

  Warner Music Entertainment

  Jul 2019 - now

  Lead Designer for Warner Music’s in house creative agency, Warner Music Entertainment. I Work closely with producers and labels to create a wide range of content and creative in a fast paced environment. Producing artwork, design & motion graphics for labels including Atlantic Records, Warner Records, Parlophone, WMG and Rhino Records. Key deliverables of my role include: Animation, Title Graphics, Visual Effects, Visualisers, Lyric Videos, Animated Album Covers, Sizzle Reels, Animated Series and Social & Digital Marketing Content. Show less

  • Motion Graphic Designer

    Dec 2023 - now

  • Lead Designer

    Jun 2021 - Nov 2023

  • Graphic Designer

    Jul 2019 - Jun 2021