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Samuel Hum

Samuel Hum

Writer, Marketing

Followers of Samuel Hum119 followers
location of Samuel HumSingapore

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  • Timeline

  • About me

    Physiotherapy student at Singapore Institute of Technology. I help patients improve functional strength and mobility through customised rehab training

  • Education

    • James Cook University, Singapore

      2010 - 2014
      Bachelor of Psychology PSYCHOLOGY

      Bachelor of Psychology.In the Singapore campus of James Cook University, I was exposed to the various fields of psychology. Out of all of them, I was especially interested in Social, cognitive and consumer psychology. Social Psychology deals with self identity, persuasion, and the dynamics of groups. Cognitive Psychology gives insights into human decision-making processes, and how we develop mental shortcuts (heuristics) to make decisions more quickly. Consumer… Show more Bachelor of Psychology.In the Singapore campus of James Cook University, I was exposed to the various fields of psychology. Out of all of them, I was especially interested in Social, cognitive and consumer psychology. Social Psychology deals with self identity, persuasion, and the dynamics of groups. Cognitive Psychology gives insights into human decision-making processes, and how we develop mental shortcuts (heuristics) to make decisions more quickly. Consumer Psychology seeks to understand decision-making behaviour of consumers, from needs analysis to post-purchase emotions. Knowledge of these three fields of Psychology allowed me to develop an interest in consumers’ thought processes while making purchases, and how their perceptions can be influenced with the right stimulus.There were several group projects that allowed me to communicate and work closely with others, and to present in front of groups.Software skills acquired: SPSS Show less

    • Singapore Institute of Technology

      2023 - 2027
      Bachelors of Science - Physiotherapy Physiotherapy

  • Experience

    • ReferralCandy

      Jul 2013 - Dec 2015
      Writer, Marketing

      Marketing plan strategisation - Helped discuss marketing strategy to increase brand awareness on various online platforms.Content creation - Writing articles on topics related to marketing. Such topics included: improving customer satisfaction, promoting brand awareness, and how to increase sales using social and cognitive psychology theories.Article topics include: - marketing- case studies of successful brands- brand identity- consumer behaviour- marketing persuasion- psychology- social mediaConduct interviews with retailers - Reaching out to clients for client testimonials.Social media marketing - Engaging prominent social media influencers and getting them to comment and share our articles. Going on forums to spread brand awareness and provide value for potential customers.Research - Researching on applied studies for psychology in marketing, business and decision-making. Show less

    • Suitsupply

      Aug 2016 - Apr 2018
      Personal Stylist & Quality Trainer

      Sales & customer service - Interacting confidently with customers, VIPs and engaging crowds during store events. Pacifying and negotiating challenging customers.Event planning - Planned internal and external events (i.e. season launch events, brand ambassador events). Event hosting - Managing and participation of events (season launch events and brand ambassador events). Gave presentations to introduce the brand story to guests.CRM - Building meaningful connections with customers and contacting them for repeat sales.Training & presenting - Developed training plans, training presentation slides & materials, conducted training for groups. These trainings would be based on product knowledge - from the materials to construction methods of various goods, to selling techniques. Facilitate interactive group training activities.Staff performance evaluation - Based on metrics such as conversion rate, basket size and turnover. I would then give one-on-one feedback to staff and conduct one-on-one training on weak areas. I also wrote reports on individual staff performance metrics and communicated directly with the quality manager in HQ.Managerial tasks - Planning the staff roster, staff commission reports, e-HR hours and attendance adjustments for staff. Suit fitting - Trained to understand the key points that makes a suit fit well (e.g. shoulders, sleeve length, etc.), and how to pin clothing for alterations. Styling - Knowing how to match colours and patterns appropriate for formal vs casual occasions. Show less

    • Weightless

      Sept 2018 - Apr 2020
      Fitness Specialist

      Design exercise programmes and plan workout routines. Work with a range of HIIT programmes, resistance training (bodyweight, resistance bands, and weights), mobility and flexibility, and bodyweight skill training (handstands, splits, etc)Conducting group fitness classes for improving strength, cardiovascular endurance and mobility.Conduct personal training for individuals with existing musculoskeletal pain issues and helping them through improving biomechanics and imbalances. Show less

    • ReferralCandy

      Oct 2018 - Jun 2019
      Freelance Writer

    • Academy of Sports and Exercise Science

      Mar 2019 - Apr 2020
      Fitness Trainer

      Working with Health Promotion Board, Singapore Boys Home, etc.Conducting group fitness training for youths, adults and seniors.Designing and planning exercise programmes for improving mobility, strength and muscular endurance.

    • Retrofit

      Jul 2019 - Jul 2023
      Exercise Specialist / Functional Trainer

      I help with:1. Home-Based Rehab Training for seniors2. Home-Based Training for neurological conditions, e.g. ALS, Tremors, Stroke3. Rehab exercise for chronic health conditions, e.g. Chronic Kidney Disease4. Functional fitness training - Helping clients smoothen out weak links in mobility, strength, balance, etc. so they can improve their performance in a sustainable manner.

  • Licenses & Certifications

    • ACE Certified Personal Trainer

      American Council on Exercise (ACE Fitness)
      Feb 2019
      View certificate certificate